How the Right Images can Help Convert Your Website Visitors

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Date: Thu, 17 Jan 2019 22:48:05 GMT

Because construction involves a strong visual component, the right images are critical for communicating the value of your company. Choose website images that showcase your expertise and convey your personality, and you’ll convert more of your visitors into clients. Communicate Benefits Sometimes the benefits you offer clients just can’t be fully conveyed with words. Photos, … Continue reading How the Right Images can Help Convert Your Website Visitors

3 Ways to Incorporate Infographics Into Your Marketing Efforts

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Date: Tue, 15 Jan 2019 20:50:06 GMT

Because they grab attention, convey information quickly, and easily garner social media shares, infographics are a valuable marketing tool in the data-heavy construction industry. Using them throughout your marketing helps you reach a wider audience and connect with them faster. Connect Them to Your Content Every inforgraphic you create should tie into other content that … Continue reading 3 Ways to Incorporate Infographics Into Your Marketing Efforts

4 Benefits of Using a Website Heat Map

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Date: Thu, 10 Jan 2019 22:54:58 GMT

A website heat map is one of the most effective tools for using your visitors’ actions to better understand what they’re looking for in a construction firm. By presenting data in a simple, visual way, heat maps show you what’s attracting your would-be clients. Learn what grabs their attention – Mouse-movement heat maps, also called … Continue reading 4 Benefits of Using a Website Heat Map

Using Instagram Stories to Build a Social Following

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Date: Thu, 03 Jan 2019 21:39:19 GMT

As Instagram’s algorithm evolves and it gets harder to reach your target audience, Stories are taking on an increasingly important role. In the construction field, where there’s always something new to share, the growing interest in Stories is a promising opportunity to build your following. Build Deeper Connections Because Instagram Stories disappear after 24 hours, … Continue reading Using Instagram Stories to Build a Social Following

How a Slide Deck Can Help You Showcase Your Value to Potential Clients

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Date: Wed, 26 Dec 2018 21:45:01 GMT

Slide deck presentations don’t have to be boring. With good organization and a little creativity, you can turn your presentations into highly effective tools for convincing prospects of the value you’ll bring to their construction plans. Tell a Story If you’re trying to win over a new client, the goal of your slide deck presentation … Continue reading How a Slide Deck Can Help You Showcase Your Value to Potential Clients