Create the Right Content for Your Market and Win More Deals

View Post in new window

Date: Thu, 16 May 2019 20:25:19 GMT

Content marketing attracts new customers by helping people solve problems they’re having related to your service’s buying cycle. Do it right, and your would-be customers will find you faster and have more reason to choose you over your competition. Research Your Market To create content your target customers want to read, you need to know … Continue reading Create the Right Content for Your Market and Win More Deals

Adding Multimedia to Your Construction Website to Stand Out From the Crowd

View Post in new window

Date: Tue, 14 May 2019 20:13:02 GMT

While the written word has its place, text alone often isn’t enough to set your website apart from your competitors’ sites. By presenting information in remarkable ways, multimedia content helps you stand out and clearly convey the value you offer. Stand Out and Win Customer Loyalty As your customers research their building projects, they’ll visit … Continue reading Adding Multimedia to Your Construction Website to Stand Out From the Crowd

Building An Email List of Qualified Prospects is Vital for a Successful Drip Campaign

View Post in new window

Date: Tue, 07 May 2019 20:23:44 GMT

The long lead times in the construction industry mean if you want to win customers, you need to stay in touch with your prospects for the long term. Email list building and drip campaigns are some of the most effective ways to do this. To make it work, though, you need the right people on … Continue reading Building An Email List of Qualified Prospects is Vital for a Successful Drip Campaign

Getting the Inside Scoop on Which Construction Projects to Bid On

View Post in new window

Date: Tue, 30 Apr 2019 19:29:16 GMT

If you want to bid less, but earn more, finding the right construction projects to bid on is half the battle. By searching building permits and other local construction data, you can uncover more ideal projects while avoiding potential problem clients. Play to Your Strengths Instead of considering any project that comes your way, take … Continue reading Getting the Inside Scoop on Which Construction Projects to Bid On

The Importance of Pinpointing Your Target Audience

View Post in new window

Date: Thu, 18 Apr 2019 19:40:04 GMT

No matter how broad a range of construction services your company provides, not everyone who could work with you will. By clearly defining your target audience, you’ll be better able to find and connect with the right prospects for you to bring in more leads for your marketing dollar. Know Where to Find Them Before … Continue reading The Importance of Pinpointing Your Target Audience