Incorporating Consumer Trends into Your Marketing Plan

View Post in new window

Date: Thu, 14 Mar 2019 21:24:17 GMT

Paying attention to what consumers want isn’t only useful for discovering new markets. It can also help you develop a marketing plan that’s fully in tune with your ideal clients’ needs and interests. Do Your Research To get real value from using consumer trends in your marketing, you need to know what the relevant trends … Continue reading Incorporating Consumer Trends into Your Marketing Plan

Why Defining a Unique Selling Proposition is Crucial to Your Success

View Post in new window

Date: Thu, 07 Mar 2019 21:29:20 GMT

You might not be the only construction company in town, but you are the only one with your exact skill set, experience, and personality. By defining a unique selling proposition (USP) that expresses those qualities, you let your potential clients know you’re the company for them. Attract to Your Ideal Clients Your success depends on … Continue reading Why Defining a Unique Selling Proposition is Crucial to Your Success

Do You Really Need to Develop a Buyer Persona?

View Post in new window

Date: Tue, 05 Mar 2019 21:24:23 GMT

Creating buyer personas helps you better understand your ideal clients so you can market to them more effectively and spot future business opportunities. They aren’t the only way to define your audience, though. How Buyer Personas Help Guide Your Business A detailed profile of the type of client you want to work with makes it … Continue reading Do You Really Need to Develop a Buyer Persona?

3 Key Ways to Stay Top of Mind With Your Prospects

View Post in new window

Date: Thu, 28 Feb 2019 20:23:44 GMT

Earning your prospects’ top of mind awareness takes consistent effort, but there are ways to do it that fit into a busy schedule and position you as a friend, rather than a pushy salesperson. Reach out with value – If you want your prospects to remember your name, you’ll need to remind them often. When … Continue reading 3 Key Ways to Stay Top of Mind With Your Prospects

4 Essential Elements for Defining Your Brand

View Post in new window

Date: Tue, 26 Feb 2019 22:26:02 GMT

There’s a lot more to defining your brand than choosing a logo and fonts, but the process doesn’t have to be complicated. If you’re just getting started branding your construction firm, get the essentials down first. Audience – Defining your audience helps you clarify exactly who you’re trying to attract to your business. You can’t … Continue reading 4 Essential Elements for Defining Your Brand