Using Construction Data as a Home Builder

home builder

1.7 million new housing starts. We managed that kind of growth without a lot of internet assistance, thank you very much.

Today, construction data drives residential development.

That data is shared with creditors, backers, shareholders, and pretty much everyone inside and outside our industry. “There are powerful analytical tools now available to guide a residential construction company’s course,” said Jonathan Smoke, national research professional. “There’s opportunity at every level.”

How to Use Construction Data Tools

There are thousands of home builders with fewer than 50 employees. They use building permit information in several ways:

  • Begin with real-time leads – This tool presents building permits as they are entered even before they are published. Real-time. The construction data is raw, and small companies act quickly to align themselves with housing developers.
  • Learn from statisticsBasic statistics provide an overview of all construction. This is how you get an overview of what’s new in your corner of the world. Or the entire country, if you wish. You must specify:
    • Company type
    • Construction type
    • Area
    • County
    • Jurisdiction
    • Date range
  • Detailed statistics are more comprehensive – You can compare time periods to see detailed construction data indicators for growth. Click “update” to see building permits sorted into class and type. If there’s a hyperlinked word in this report, click it for even more detail.
  • Manage your website’s current photos and content – Once you follow-up on leads, your potential customers will want to know who you are. They want to see examples of your work. They should see your website, read its content, look at your examples and feel. They should feel as if your work will make their project better.

Understand Construction Data Tools: User Manual

Our user manual is full of details and how-tos that explain ways to use building permits tools’ construction data. But we don’t give you the manual, wish you good luck, then disappear.

Let our sales and support professionals answer any and all questions. Now or later. We have plenty of success stories and would like your company to be one of them.

Contact Construction Monitor today.

Showcase Your Completed Construction Projects

construction projects

A project that was built 40 years ago is a part of the history
of your company, but it is not necessarily interesting to
present-day clients.
Is Your Online Project Showcase Up to Par?

You likely have a large, 3-ring binder with construction projects statistics and photos. You used to carry it with you – stored in your truck – and it showcased construction projects from start to finish. Now you carry your laptop or another electronic device.

Construction Projects: Website Presentations

Today’s consumers want more information faster than ever before. Your website needs to display your completed construction projects with details in words and pictures. You need a dedicated tab for testimonials and project examples. Construction-industry professionals and property owners will often check your website (especially testimonials) before they contact you directly.

A Picture is Worth…

Photos are critical to your story of successful construction projects. If you can schedule overhead photo shoots at the end of each phase, they will present a different perspective.

Here are 5 tips for marketing your completed construction projects using photography:

  1. Candid camera – Photography of construction projects tends to be…boring. Candid shots of workers are great.
  2. Crop – Even if the photo is from a distance, if it’s clean and clear, you can crop out all the distractions to tighten the shot.
  3. Lighting – Excavations are tricky, so try flash photography, no-flash, and supplemental lighting to get the shot you want. When using sunlight, timing is everything. You want the sun at your back.
  4. Motion – You may see a photo of an idle bulldozer as a work of art, but it plays better if the bulldozer is doing something. Try to capture the activity; the flow of a construction project. 

Tell Your Story

The portfolio should not have PDF and MS Office document attachments. Opening separate files make the use of the site cumbersome.aec-business.com

In addition to a construction projects tab on your website, your blog is another way to cite previous work. Use SEO (search engine optimization) in your content to garner as many internet search hits as possible.

Construction industry companies are putting technology to work for more leads…more profit. Construction Monitor takes big data and makes it relevant and manageable for your business. Contact Construction Monitor to learn how to use building permit data for marketing development.

How to Use Building Permits in Your Solar Business

building permits

Green energy was getting an even greater foothold on our country earlier this year. The economy was stable, and we were amid one of the longest-running bull markets as of March 11, 2020. Property owners felt they had the financial security they needed to invest in something all of us feel passionately about; preservation of our planet through the use of solar and wind energy.

Residential solar development was hit hard by COID-19.

“We laid off…carpenters…installers, service technicians, HVAC installers,” said one energy company representative. The company has since hired everyone back.

There are hopes for a COVID-19 economic stimulus package for green energy. Congress has been asked to offer tax credits for 2020-2021 solar and wind energy installations.

Construction Class: ‘Solar’

You can use building permit information for up-to-the-day business development leads and marketing strategy.

Solar installations usually require up to 3 permits:

  1. Building
  2. Electrical
  3. Solar photovoltaic (PV)

There are various ways to use permit data for sales leads:

  • Area of country
    1. State
    2. County
    3. City/municipality
    4. Zipcode
    5. Address
  • Date range
  • Permit type/class (solar)
  • Types of applicants
    • Architects
    • Builders
    • Contractors
    • Developers/tenants
    • Owners

(As an example, Construction Monitor’s Powersearch for solar permits reveals 1-25 of more than 25 solar installation permit applications in Anchorage, Alaska.)

Using the most effective building permit database in the country is relatively easy. The hard part is putting the data to work.

In a perfect world, you’d have a sales development and marketing department that would pull, sort, and present the information you need to win business. You might even have a direct sales professional that is almost as knowledgeable as you.

In a small business setting, you’ll likely be the research and development department, marketing, and direct sales. After you’ve pulled your weekly update for building permits in your area, you’ve got to pick up the phone.

Visit subdivisions.

Print some flyers. (Mailing label-generation tools are available on the database, too.)

If you’re curious about how it works (It does work!) request a free, area-specific edition for current sales leads. You can search for residential or commercial permit information. Or you can select solar alternative energy permits. Contact Construction Monitor to learn more.

Can Permit Data Help Your Roofing Business?

As soon as the words, “coronavirus” were spoken, the roofing industry rushed to the forefront of the pandemic with two additional words: “essential business.” Roofing companies like GAF immediately began online-sharing to educate people on best practices; the new best industry practices for job site safety.

The roofing industry decided waiting for a hailstorm to hit wasn’t enough of a marketing plan. Established construction industry companies say using permit data is an essential construction business practice.

U.S. Economic Forecasts Developed Using Permit Data

The latest residential construction statistics was released on June 17, 2020. For some of us, it was as eagerly awaited as the Pantone Color of the Year.  

But smart construction industry-related businesses didn’t need it because they were already using permit data to make economic decisions closer to home. They knew what many of their competitors needed to know: The time to prepare for more work was the day work started evaporating.

How Using Permit Data Makes a Difference

If someone in your area needs roofing products or services, you want to be the first to know. Instead of sifting through a slew of irrelevant information, you can target your city and your neighbors to quickly learn where the business potentials are. Construction Monitor updates real-time leads hourly, every day.

Using permit data, you can first target owners/builders to see what new building and renovation building permits have been initiated. It’s called a “powersearch.”

Here’s what you should act upon: If there’s construction beginning on one site in one area, other property owners are looking…and thinking. That neighborhood – that entire community – is your market.

We can help you learns the ins and outs of using permit data to rebuild your business this summer. Building permit information acts as an economic indicator for our entire country. It’s “big data” and it’s free. But it’s a lot of information to filter.

We take the raw data and refine it to work for you in order to save you money and time. You can have instant access to customized information and you can act upon it with a sense of urgency.

Contact Construction Monitor today. Our sales and support teams are eager to be a part of your success story.

Using Permit Data to Uncover Contracting Business Opportunities

permit data

Most construction industry companies depend on new business to maintain or increase profits. Using permit data can take your lead generations in surprising directions. But you must use building permit information with intent.

Contractors, Subcontractors: Using Permit Data Works

Construction contractors and subcontractors fall into basic categories and those include everything from Tom Sawyer painting his aunt’s fence (obviously a non-union job) to working on power lines, sheet metal, highway grading, underwater rock removal… OSHA has a detailed list of major construction groups.

You have plenty of “good old” tools – referrals are a great example. Take that from yesterday’s word-of-mouth to online testimonials, and you have possibly the most powerful tool trending for developing new business. Using permit data generates building permit information that generates leads. You can get weekly or monthly updates.

Frequency is important but what’s most important about using permit data is knowing how to use it. Basic information starts with the type of project; solar, swimming pool, renovation, new-build, razing, etc. Most recently, security installations are a trending type of construction project; most involve electricians but some require more detailed contractors.

Building permit information also includes:

  • Contact information for contractors, owners/other important project partners
  • Project location, address
  • Project start date, permit number
  • Project value

It Works if You Work It

Construction Monitor uses a powerful search engine to filter information. Remodeling

“Building your own home” once meant a homeowner would apply for a building permit before hiring a builder. Construction companies that were experienced using permit data would quickly introduce themselves to the project owners.

Today, contractors use building permit information to ease-out the competition by tracking top companies’ bids. They analyze historical data. They align themselves with smaller companies looking for mentorship and seek alliances with other contractors.

Marketing strategies can be developed using permit data alone. It’s not rocket science, but it’s a job. If you’re too busy to put the information to work, it would better serve your company to dedicate one person to the task. Our Support team can help you get started.

Contact, email, or call Construction Monitor today, 800-925-6085 (international callers: 435-586-1205).

Using Permit Data to Uncover Swimming Pool Business Opportunities

swimming pool business

What’s fun, healthy, and makes at-home quarantining beyond bearable? A swimming pool! This summer, more than ever before, homeowners are considering residential swimming pool installation.

The swimming pool business goes far beyond digging a hole in someone’s backyard. It is pool supplies, pool maintenance, outdoor furniture, landscaping…and more.

Two months ago, we weren’t sure we’d be in business for our sixtieth year…we’re having a great business season! –Chris, Kennedy Country Gardens

Companies will sink or swim this year. Using permit data for business development can keep your business afloat.

Swimming Pool Businesses Will Make a Big Splash Using Permit Data

Pool businesses say they’re flooded with calls from people who want to put a swimming pool in their backyard this summer. CBSBoston

At this point, it doesn’t matter where you live in the U.S. Staying safe means staying home and a great way to keep your loved ones home is a swimming pool. Using permit data puts your company in a good position. Here’s how:

A builder/contractor must have a building permit to begin construction of a swimming pool. If you’re a swimming pool maintenance company or a landscaper, it’s easy. Pull last month’s building permit applications.

If you’re a contractor or subcontractor, you need to know about new developments and residential communities in-the-works. Research the top contractors in your area and seek alignment with them. You can do that using permit data.

To get started using permit data from building permit reports:

  1. Select an area (state)
  2. Let’s go to Kansas. Select an in-state area.
  3. We selected Leavenworth.
    • Jurisdictions include Douglas County, Gardner, Kansas City, Lawrence, Leavenworth, Olathe, Overland Park, Prairie Village, Shawnee, Shawnee County, Topeka, Wichita
  4. To explore building permit data for that area, sign-up for a free trial. You’ll have one week to explore:
    • Mailing Labels – Direct mail continues to be a valuable advertising strategy.
    • PowerSearch – Create/run in-depth, customized searches.
    • Real-Time Leads – Using building permit data by-the-week, you’ll know project start dates before they break ground.
    • Statistics – Other project details may influence your developments.
    • Top/New Company Reports – What are the large companies working on? Who’s a newcomer with innovative ideas?

Call 800-925-6085 or contact Construction Monitor today. Using permit data is just good business.

3 Ways Building Permits Can Help You This Summer

building permits

The residential housing market will rebound this summer. But it won’t look exactly like an outbound airplane, shooting upwards. “Expect a W-shaped rebound,” says real estate professional Dima Williams.

July, August, and September should see an increase in home sales. It will be followed by a downturn caused by an anticipated return of the coronavirus pandemic. It’s going to be a “seesaw recovery,” with ups and downs.

You can sit back and watch it happen or you can use valuable information to generate profits. Building permit data has never been more important.

Non-Residential Construction Also Predicted to Underperform
(But Some will ‘Underperform’ Less Than Others)

There was a small but solid growth projection in commercial construction for 2020. Based on building permit data, there’s now a 16% decrease predicted for the remainder of 2020.

Institutional properties will form the foundation for commercial construction this summer:

  • Healthcare
  • Educational
  • Public safety
  • Warehousing
  • Transportation

Building Permit Data: Use it To Create Work

Safely getting back to work after the COVID-19 pandemic has been challenging. But it’s happening.

If you’re struggling with finding enough jobs to keep your employees and subcontractors working, building permit data can be a valuable lead source. Here are 3 ways building permit data can help you generate job leads through and beyond Summer 2020:

1. Archive Data

If you want to see the industry numbers from a similar downtown (2008-2010 for example), study historical data. You can download information for:

  • All building permits
  • Commercial
  • Solar
  • Swimming pool

2. PowerSearch

This is a detailed building permit search. You can customize search fields to generate information specific to your region, state, county, or city.

  • Construction class/type – Search for residential, commercial, solar, or “all.”
  • Permit description – Search for “daycare centers,” or “public parking,” for example.

3. Save time

“I’ve saved thousands of dollars in gas, not having to drive neighborhoods looking for leads,” said one business. Gas is cheap today, but your time is more valuable than ever.

Construction Monitor Building Permit Data for Here and Now

We’ll give you the tools to generate new business for this summer. Your U.S.-based company or U.S.-interest development can target the area you need at the time you need it because we issue weekly building permit data reports.

We have tutorials and customer support, but most importantly, we have the desire to help you succeed. Contact Construction Monitor, and let’s partner for summer 2020 business development.

Using Permit Data to Uncover Home Services Opportunities

using permit data

Many business owners and operators think building permit data is valuable information for builders. (It is.) It’s also helpful to construction companies, real estate professionals, and economic forecasters. What they don’t realize is many home services organizations regularly utilize building permit data sorts from Construction Monitor.

“Yes, the mailing labels feature is nice, but…”

There are no “buts” about it. Home services opportunities can be found using local, targeted building permit data. While your competition is struggling to stay afloat, your home services company will sail toward profits, thanks to lead-generating building permit data.

What Are Home Services?

When was the last time you changed your car’s oil? As an industry, home services is the new Jiffy Lube®. U.S. home services cover installation, assembly, repair, maintenance and sales of:

  • Carpet/flooring
  • Electronics
  • Furniture
  • General “handyman” projects
  • Housecleaning
  • HVAC (heating, ventilation, air conditioning)
  • Interior décor
  • Landscaping
  • Lawn/garden
  • Lighting
  • Moving/storage
  • Plumbing
  • Property management
  • SmartHome devices
  • Swimming pools/hot tubs
  • Walls/treatments/repairs
  • Windows/cleaning/treatments

As if any additional assurance was needed, Amazon is now getting into the home services market. If you’re a home services organization, that’s a big affirmation you’re in the right place at the right time.

Lead-Generating Tools: Construction Monitor Packs a Punch

You can pull permits based on contractors, developers, owners, builders, architects, tenants, and most important, area. You can take the data down to zip codes and even addresses.

The building permit data is updated weekly, and that’s become the bare minimum timeframe for new and reconfigured marketing development. As you know from experience, the world can change direction in under 30 days.

When homeowners apply for building permits, you can learn what they plan to do – and let them know how you can help – while they’re still considering contractors. (Or at the time contractors are considering subcontractors). You can organize the information in a way that works for you. Do you want to reinforce relationships? You can review every job you’ve investigated by the year, and it includes contact information.

As always, the go-getters get the jobs; they get the clients. One company may have all the bells and whistles available and still get squashed by a smaller company with fewer tools – but more aggression and desire.

If you must limit your tools for business development, choose the best and maximize their capabilities. We can point you in the right direction. If you want to generate leads for your home services company using building permit data, contact Construction Monitor.

Keeping Construction Equipment Cool in Hot Weather

construction equipment

It’s going to be warmer than usual throughout much of the U.S. this summer. In your continuing efforts to keep jobsite workers safe and cool, don’t neglect your construction equipment. Machinery downtime can cost.

Construction Equipment Maintenance is Vital to Our Industry

OSHA says the construction industry leads in workplace-related injuries and deaths. Many accidents are caused by equipment malfunctions that could be avoided.

It’s never too late to begin calendaring construction equipment maintenance. Review manufacturer’s maintenance recommendations. Reconstruct past maintenance for older construction equipment as you begin a new schedule. As always, when red flags are raised or regulatory agencies review a project, conscientious bookkeeping prevails. It’s proven diligence for construction companies.

  • Coolants/antifreeze levels – Improper balance can lead to problems with other fluid systems and cause inhibitors to precipitate out. This can lead to greater degradation of metal components.
  • Masonry – Hot-weather mortar work and bricklaying present special challenges. Knowledgeable, professional contractors are required; masonry pros should follow ACI 530.1-92/ASCE 6-92/TMS 602-92 Specifications for Masonry Structures.
  • Overworking can cause breakdowns – Construction workers can suffer job-related exhaustion. Your construction equipment can too. Review and post machinery limitations so all operators are aware. Breakdowns caused by overusing construction equipment can void warranties.
  • Proper storage – Groups of bored preteens see construction sites as amusement parks full of rides. Remove all keys and when possible, store equipment in a dry, covered area. Just a little dew can corrode and rust equipment systems. It also takes a toll on operating efficiency.
  • Take the time to save money – It’s tempting to add a bit of overtime to finish a job quicker. (We tell ourselves we can sleep later.) But equipment failures can cost more and waste greater time than bringing the job in under-schedule.
  • Use the right tools – Construction employees are creative. But when we modify or juryrig equipment to make-do, it can cause problems. Encourage project workers to use the right equipment for the right job and to avoid mix-and-matching accessories.

Increased use of technology is driving our industry. Contact Construction Monitor for ways to save money using lead-generating construction data.

…And keep it cool this summer.

Construction Lead Generation Tools

lead generation tools

Technology gave us instantaneous information delivery. We realized then building permit information could be used for quick, reliable construction lead generation. Today, we continue to develop targeted data that can be customized for every business.
David Mineer, CEO Construction Monitor

Construction Monitor has been the construction lead generation source since 1989. At that time, we recognized technology was going to change the construction industry and realized “data” would be the foundation for construction industry development.

But sharing information isn’t enough. We must make it usable in ways that benefit your company in your corner of the global market. That’s why we offer a toolbox of timely information for construction lead generation.

Finding Profit in Information: Construction Lead Generation

Our construction lead generation tools aren’t last resorts when your business is floundering. They should form your organization’s foundation for an ongoing, dynamic construction industry marketing strategy.

  1. Getting started – Take the tutorial to familiarize yourself with website capabilities. Our User Manual can be downloaded and/or printed for quick reference.
  2. View reports – Start with basic statistics. Learn about companies within 37 types (commercial, single-family, schools, etc.) in the state, county, jurisdiction, and timeframe you specify.
  3. At-a-glanceSummary reports often serve as a quarterly view of your area, featuring construction changes and new activity.
  4. Sales/revenue builderPowersearch can be customized to deliver a large amount of data in a short amount of time.
  5. New competition – Within your industry segment, startups offering bargain-basement pricing can pose a real threat. Find out about new companies and channel your marketing efforts accordingly.
  6. What’s where Permit mapping can give you a quick hit on permit application locations, contractors, valuations, and project types.
  7. Get ’em while they’re hot– You can see leads unfold in real-time with our construction lead generation tool.

Every Opportunity, Every Week

You need to be on top of changes and updates in your area’s construction business, so our Weekly Editions are what we recommend. They are available for viewing, printing, and can integrate with your software system for data management.

The opportunities are real. All you have to do is manage them using technology tools designed for construction lead generation.

Contact Construction Monitor for a free trial.