The construction industry is “all general contractors and operative builders primarily engaged in the construction of residential, farm, industrial, commercial, or other buildings,” according to NASA. This includes special trades and sub-specialties:
- Building materials
- Garage doors
- Interior design
- Mortgage lenders
- Property management
- Title/financing professionals
- Waste management
…And many more.
If you sell or service anything used for residential or commercial properties and the people that build and buy them, you need to utilize construction industry data. Careful analysis of construction industry information from building permits can shape your marketing strategy for 2020 and beyond.
A local (and very successful) dry cleaners chain uses building permit data to market welcome-to-the-community specials. (They offer free pickup/delivery for first-time orders.) The ROI (return on investment) more than justifies the cost.
How can you use building permit data?
City/State Information on a Need-To-Know Basis
Information is driving our country and your industry. What you need to know when you need it is available. It’s up to you to apply construction industry analytics and statistics to increase business.
What You Get from Building Permit Data
Here’s what your local building permit information can deliver:
- Opportunities – Demographic data: Lakefront property owners, townhouse dwellers, and rural log cabin owners have very different lifestyles. Your company can cultivate their interests.
- Opportunities – Project values and where industry money is going in your state/county/city.
- Opportunities – Renovations in a wealthy neighborhood may reveal receptive marketing targets.
- Risks – Tracking building permit data can also reveal declining projects. Acting quickly to shift your marketing focus can save time and money.
Learn More to Earn More
Contact Construction Monitor to access the biggest repository of up-to-date construction industry information. Your data is customized for your area and your company.