According to April 2020 Forbes, U.S. construction output growth this year could range between zero and -8%. You read that right: minus eight percent.
It’s not all about COVID-19 illness and shutdowns, although that will have a stunning impact on the construction industry for many years. Supply shortages have paralyzed many projects.
Marketing management is crucial.
2020 Economic Recovery: Construction Marketing Tips
The tech industry was one of the few that saw more opportunity and growth this year. If your company uses technology to its fullest advantage, you’ll have an edge over your competitors in job bids and wins.
We’ve encouraged utilizing building permit data for knowledge-driven marketing strategies. Depending on your choice of data sorts, you can plan a marketing promotion that can include aligning with top construction companies.
Your post-coronavirus construction marketing tips should utilize traditional techniques with 2 new emphases:
1. Safety First
We’re frightened about the coronavirus. But we’re also scared there will be financial consequences if we can’t prove diligence onsite.
Every marketing promotion now through the remainder of the year needs to emphasize “new” worker safety from cross-contamination and how you enforce distancing guidelines. You must reassure your contractors, owners/operators, and investors your construction job will not be a walking minefield for illness-related lawsuits.
2. Upgrades for Shelters-in-Place
Use a don’t-put-your-dream-on-hold approach to new-property development and homeownership. Whether you’re an architect, real estate agent, homeowners insurance professional, or facilities maintenance company, use the quarantine as an example of how crucial living space really is.
“We expect to see an influx of newly motivated buyers who were previously deferring a home purchase,” said Chicago home sales specialist Jaime Kelly.
Upgrading living spaces may become a priority before fall. “As we all shelter-in-place, one inescapable sentiment has surfaced: The place we call home is more important than ever.”
Construction Monitor For Construction Marketing Tips
We hope you’ve positioned your company for COVID-19 business recovery. If you need help with any of the marketing tools we offer, let us know.
Ask us how to use business permit information to develop:
Call 800-925-6085 or contact Construction Monitor today.