3 Tips To Attract New Construction Business Through Your Website

attract visitors to websiteActively hunting down new leads is all part of running a construction firm, but getting warm leads to come to you on their own will make your job a lot easier. By fine-tuning your website to attract new construction business, you can grow your firm without adding to your marketing workload.

  1. Direct Your Traffic – Design your site to guide visitors toward giving you their contact information. Make it easy for them to find essential information, such as your services, portfolio, and the market sectors you specialize in. For each page, consider what your visitor will want to know next and make sure that information and your contact information are easy to find. If you’re using a lead magnet, such as a white paper or helpful checklist, to attract new construction business, highlight that content on your homepage, in your sidebar, and at the end of your blog posts.
  2. Offer Live Chat – Live chat isn’t just for retail websites. Given all the complexities involved in planning a construction project, your visitors are bound to have questions. If they can’t get answers fast, they might just take the easy route of clicking over to your competitor’s site rather than calling you to ask. With a live chat window, your visitor can get their question answered quickly and you’ll have the valuable opportunity to engage them in a conversation and set up a phone meeting.
  3. Introduce Yourself Through Video – Especially if you target business people, such as property developers, some of your visitors will be short on time and not in the mood to read through a bunch of text. A short introductory video helps you reel them in and hold their attention while you give them an overview of what you do and how you stand out from the competition. Video also gives your visitor a chance to hear and see you “in person,” which helps break the ice and encourage them to give you a call.

 

SEO In 2018 – What You Need To Know

SEO in 2018With search engine algorithms and consumers’ search habits continuously evolving, staying on top of the trends is essential for making sure your would-be clients can find you online. For construction companies, answering questions is still among the most effective SEO strategies, but the methods have changed.

Optimize for SERP Features

Snagging the first position in the search engine results is no longer enough to get your firm’s name noticed. These days, Google’s SERP features such as featured snippets (often called “answer boxes”), local packs, and knowledge panels can grab a searcher’s attention before that searcher even sees your listing. Optimizing your site especially for these features is one of the most effective SEO strategies you can invest your time in.

For instance, to show up in more featured snippets, research the questions your audience asks and answer them in your website content. If hotel construction is your specialty and your target clients frequently ask about sustainable construction, your content might provide answers such as “Sustainable hotel construction is…” and “The benefits of sustainable hotel construction are…”

Then use a website analytics tool that provides information on how well your site is performing for these features.

Get Ready for Voice Search

A full 20 percent of Google searches are now voice search, according to Google CEO Sundar Pichai, so this isn’t something you can afford to ignore.

To help your potential clients find you, use more conversational language in your content. Here again, question phrases such as “How do I…” and “Who can…” tend to dominate. While your target client might type “multi-family residential construction Denver” on their laptop, they’re more likely to ask their PDA, “Which construction firms build multi-family homes in Denver?”

Just as importantly, almost of quarter of voice searches are for local information. You can get found for more of these by mentioning the cities and neighborhoods where you build, as well as landmarks and well-known public buildings and businesses in these areas.

To learn more effective SEO strategies for bringing in construction leads, contact us at Construction Monitor.

5 Signs It’s Time For A Website Overhaul

website overhaulYour website is the face of your company and should present you as a modern construction firm that’s easy to work with. If your site is dated, slow, confusing or just not getting results, it’s probably time for a website upgrade.

  1. Your site isn’t mobile responsive – Your prospects are busy professionals who do a lot of their business on the go from their smartphones. To reach those prospects, you need a version of your site that looks sharp and is easy to navigate on mobile devices.
  2. Your site is hard to navigate – If your site has grown over the years with no design updates, chances are it’s become complex enough for your visitors to get lost. Confused visitors are likely to click away. Up-to-date navigation helps your visitors quickly find what they want, such as your contact form or relevant sections of your work portfolio.
  3. Your site loads slowly – If your site takes more than three seconds to load, it’s probably turning visitors away. With today’s high internet speeds, fast-loading sites have become the norm. A delay can make your visitor assume your site is down and click away. With a website upgrade, you’ll get cleaner code, optimized images, and other improvements that speed things up.
  4. Your bounce rate is high – Your “bounce rate” is the percentage of visitors who leave after looking at just one page. You can find it using an analytics program such as Google Analytics or Piwik. For a website offering a service, a rate of around 10 to 30 percent is reasonable. Adding useful, engaging content can bring down your bounce rate.
  5. Your design is outdated – Just like fashion, website design trends change with time. If your site looks like it hasn’t been touched in 10 years, your prospects are liable to wonder what else you haven’t been keeping current on. A re-design will give you a fresh, modern site that you shows your firm keeps up with the times.

For more ideas on how a website upgrade can help you win over more clients, contact us at Construction Monitor.

 

Lead Generation In The Construction Business: A Checklist

lead generation checklistWith so many ways to bring in potential clients, lead generation in the construction business can get confusing. Using a checklist will help you stay organized so you can get the most out of your lead generation efforts.

Define your cold-calling strategy – When you approach with a plan, cold calling can bring in leads fast. Refine your call scripts, set a call schedule, and decide how you’ll follow up.

Create a referral systemEncouraging word-of-mouth is one of the most effective ways to bring in warm, qualified leads. Design simple forms that make it easy for your current and former clients to pass along the contact details of anyone they know who’s in the market for construction services.

Expand your reach with direct mail – Reach more prospects faster by sending postcards to a targeted mailing list. Develop an offer with a clear benefit, such as a free strategy session to help your prospect work through a specific problem.

Set up social accountsSocial media is invaluable for lead generation in the construction business today. For the best results, focus on two or three social media platforms where you can get to know people in your target market personally.

Plan your online content – Useful online content acts as a magnet for potential clients. To stay organized, plan out your topics, formats, and publication schedule for your blog and social media accounts. This should include the lead generation incentives you offer in exchange for a phone number or email address.

Optimize your website – Your website should be designed to lead visitors from the first page they land on all the way through to handing over their contact information. Include compelling calls to action, statements that direct your visitor to contact you or take another specific action.

Nurture your leads – To turn a prospect into a client, you need time to build trust and rapport. Have a plan for following up with prospects through calls, emails, and mailings.

To learn more about effective lead generation in the construction business, contact Construction Monitor.