3 Tips To Attract New Construction Business Through Your Website

attract visitors to websiteActively hunting down new leads is all part of running a construction firm, but getting warm leads to come to you on their own will make your job a lot easier. By fine-tuning your website to attract new construction business, you can grow your firm without adding to your marketing workload.

  1. Direct Your Traffic – Design your site to guide visitors toward giving you their contact information. Make it easy for them to find essential information, such as your services, portfolio, and the market sectors you specialize in. For each page, consider what your visitor will want to know next and make sure that information and your contact information are easy to find. If you’re using a lead magnet, such as a white paper or helpful checklist, to attract new construction business, highlight that content on your homepage, in your sidebar, and at the end of your blog posts.
  2. Offer Live Chat – Live chat isn’t just for retail websites. Given all the complexities involved in planning a construction project, your visitors are bound to have questions. If they can’t get answers fast, they might just take the easy route of clicking over to your competitor’s site rather than calling you to ask. With a live chat window, your visitor can get their question answered quickly and you’ll have the valuable opportunity to engage them in a conversation and set up a phone meeting.
  3. Introduce Yourself Through Video – Especially if you target business people, such as property developers, some of your visitors will be short on time and not in the mood to read through a bunch of text. A short introductory video helps you reel them in and hold their attention while you give them an overview of what you do and how you stand out from the competition. Video also gives your visitor a chance to hear and see you “in person,” which helps break the ice and encourage them to give you a call.

 

5 Signs It’s Time For A Website Overhaul

website overhaulYour website is the face of your company and should present you as a modern construction firm that’s easy to work with. If your site is dated, slow, confusing or just not getting results, it’s probably time for a website upgrade.

  1. Your site isn’t mobile responsive – Your prospects are busy professionals who do a lot of their business on the go from their smartphones. To reach those prospects, you need a version of your site that looks sharp and is easy to navigate on mobile devices.
  2. Your site is hard to navigate – If your site has grown over the years with no design updates, chances are it’s become complex enough for your visitors to get lost. Confused visitors are likely to click away. Up-to-date navigation helps your visitors quickly find what they want, such as your contact form or relevant sections of your work portfolio.
  3. Your site loads slowly – If your site takes more than three seconds to load, it’s probably turning visitors away. With today’s high internet speeds, fast-loading sites have become the norm. A delay can make your visitor assume your site is down and click away. With a website upgrade, you’ll get cleaner code, optimized images, and other improvements that speed things up.
  4. Your bounce rate is high – Your “bounce rate” is the percentage of visitors who leave after looking at just one page. You can find it using an analytics program such as Google Analytics or Piwik. For a website offering a service, a rate of around 10 to 30 percent is reasonable. Adding useful, engaging content can bring down your bounce rate.
  5. Your design is outdated – Just like fashion, website design trends change with time. If your site looks like it hasn’t been touched in 10 years, your prospects are liable to wonder what else you haven’t been keeping current on. A re-design will give you a fresh, modern site that you shows your firm keeps up with the times.

For more ideas on how a website upgrade can help you win over more clients, contact us at Construction Monitor.

 

Key Elements Your Construction Website Should Have To Attract New Business

website checklistWhether you’re planning your first company website or redesigning your existing one, knowing what to include will help you create a site that can attract new construction business effectively.

Essential business information – Visitors should understand exactly what you do within seconds of landing on your site, so include a clear description on your homepage. Then instead of listing all your services on a single page, create separate pages for each that allow you to go into more detail. Help your visitors get to know and like you by including an About page that shows your firm’s relatable human side.

Dedicated contact page – To make it easy for prospects to get in touch, create a page with a contact form, your email address, your phone number, and if appropriate, your office address and working hours. Include links to your social media profiles so prospects can contact you on Skype, Twitter or another platform they prefer.

Visible call to action – Include a strong call to action in your header or sidebar where your visitors will see it without having to scroll. You might invite your visitors to call for a strategy session, sign up for your email list or download free information.

Portfolio – A well-developed portfolio lets you show would-be clients what you’re capable of and how you do things differently from your competitors. When possible, hire an architectural photographer who can show your work off to its best advantage. Include completed projects and works in progress. Add descriptions of the goals, challenges and accomplishments related to each project.

Testimonials – Your satisfied clients are some of your most valuable assets when you’re trying to attract new construction business. Listing testimonials on a dedicated page is one option, but you can also strategically position short quotes from happy clients on your other pages as well as in your sidebar.

A website that can attract new construction business is one that’s detailed and easy to navigate. Include information and design elements that make it easy for visitors to see the value in your expertise and you’ll be well on your way.