Is Your Construction Website Mobile-Friendly?

mobile friendly website

Especially if you’re targeting property developers and other busy professionals, a mobile-friendly website is critical for connecting with your audience while they research services on the go. Learn where your website stands so you can reach more clients.

Find Out How Yo

ur Site Performs

Every smartphone and browser is a little different, so just because your site looks good on your phone, that doesn’t mean it’s truly mobile friendly. To know for sure, use one of the numerous mobile-friendly test websites. Google’s Mobile-Friendly Test gives an individual page a pass or fail score, and if it fails, the test results tell you what needs improving.

Other sites show you how the page looks on popular smartphones and tablets, then let you decide for yourself whether the results are good enough. Check your projects page to make sure images display correctly, descriptions are clearly visible, and the projects are easy to browse through. Make sure any virtual tours of your buildings work, too. Test pages designed to collect leads,

such as your contact page and sign-up pages for your newsletter and lead magnets. If your site doesn’t look or work correctly, it’s time for an upgrade.

Modernize for Mobile

To get a mobile-friendly website, you have two options: upgrade

or rebuild your existing site, or have a separate mobile site built. For a relatively new site with only minor issues, a few upgrades should solve your problem. In fact, if you use a blogging or website platform with multiple themes available, such as WordPress, the solution might be as simple as switching to a responsive theme.

If your site is old and just doesn’t function on smartphones, it’s often more cost effective to have a separate mobile site built. On the other hand, you might take this opportunity to have your current site overhauled into a modern, mobile-friendly design that assures your visitors they can rely on you for state-of-the-art construction equipment and practices.

What Role Should Search Engine Optimization Play in Your Website Design?

Search Engine Optimization in website design

Presenting your company as reliable and skilled in your chosen construction specialties isn’t the only job your website has. It also has to rank well in the search engines so your ideal clients can find you. To do that, it needs to do more than just look good.

Coding for The Search Engines

Search engines only index and rank what they can see, and they don’t see websites the way humans do. They can’t read images or video, they don’t understand Java, and they can’t find webpages that aren’t properly linked.

Hiring a professional designer who can write correct code is the first step in getting an optimized design. Correctly formatted HTML and CSS, the languages used to create websites, is easier for the search engines to understand and rank. Messy code doesn’t always make a difference in a site’s appearance, but it will make a big difference to the search engines.

All images of your projects should be optimized to load fast and labeled with alt text and descriptions. Full, descriptive captions are a must. If you have a page of images of the hotels you’ve built, describe the location, design features, public areas such as meeting rooms and lounges, construction challenges involved, and anything else your potential clients might beĀ  searching for.

Designing for Easy Navigation

In addition to good content, logical information architecture is a critical part of your website design.

Organizing content in the classic “silo structure,” with main category pages supported by subcategory pages, helps search engines decide what your site is about. Breadcrumb navigation makes it easier for the search engines to understand your site’s structure and find all your pages for indexing. For example, on a commercial construction company site, a navigation path that runs “commercial construction > commercial office construction > Class A office construction” ensures the Class A office page is properly indexed.

On individual pages, optimal formatting with headings, subheadings, and anchor tags (jump links) helps the search engines rank your site.

Website Redesign or Refresh? …When to Go All in

website redesignIf your website isn’t representing your construction company well or pulling in leads effectively, it’s time to change things up. While there are situations in which a simple update is enough, other times you’ll get better results from a full redesign.

When a Redesign is Worth it

A complete website redesign involves updating both the look of the site and its underlying information architecture. You’ll get a site that’s more attractive to your target audience and easier for them to understand and use.

If you started as a small home renovation company, but you’ve been expanding into multifamily housing, a redesign can help you better target your new ideal clients.

Consider a complete redesign if your site shows any of these symptoms:

  • It looks outdated – Design trends are constantly changing and a website that looks five years out of date can give your visitors the impression your whole company is behind the times.
  • It’s not easy to use – If your site is confusing and difficult to navigate, isn’t usable on mobile devices or takes more than two seconds to load, it’s turning away potential prospects and should be reworked.
  • It’s not working for you – A site that isn’t coordinated with your current business goals, ranks poorly in the search engines or fails to bring new leads is a good candidate for a redesign.

When to Stick with an Update

If your site works correctly on both desktop and mobile and fits with your current business goals, consider a basic design refresh. Maybe you’ve changed your visual branding and need the colors, fonts, and images on your site updated to reflect that.

Maybe you could use a new functionality or two. For example, you might add a feed that displays photos of your construction work your clients have posted on Facebook or Instagram using your company’s hashtag. To gather more leads, you might have some of your best content “gated” to require readers to supply an email address for access.

5 Signs It’s Time For A Website Overhaul

website overhaulYour website is the face of your company and should present you as a modern construction firm that’s easy to work with. If your site is dated, slow, confusing or just not getting results, it’s probably time for a website upgrade.

  1. Your site isn’t mobile responsive – Your prospects are busy professionals who do a lot of their business on the go from their smartphones. To reach those prospects, you need a version of your site that looks sharp and is easy to navigate on mobile devices.
  2. Your site is hard to navigate – If your site has grown over the years with no design updates, chances are it’s become complex enough for your visitors to get lost. Confused visitors are likely to click away. Up-to-date navigation helps your visitors quickly find what they want, such as your contact form or relevant sections of your work portfolio.
  3. Your site loads slowly – If your site takes more than three seconds to load, it’s probably turning visitors away. With today’s high internet speeds, fast-loading sites have become the norm. A delay can make your visitor assume your site is down and click away. With a website upgrade, you’ll get cleaner code, optimized images, and other improvements that speed things up.
  4. Your bounce rate is high – Your “bounce rate” is the percentage of visitors who leave after looking at just one page. You can find it using an analytics program such as Google Analytics or Piwik. For a website offering a service, a rate of around 10 to 30 percent is reasonable. Adding useful, engaging content can bring down your bounce rate.
  5. Your design is outdated – Just like fashion, website design trends change with time. If your site looks like it hasn’t been touched in 10 years, your prospects are liable to wonder what else you haven’t been keeping current on. A re-design will give you a fresh, modern site that you shows your firm keeps up with the times.

For more ideas on how a website upgrade can help you win over more clients, contact us at Construction Monitor.

 

3 Key Things Every Construction Website Should Have

construction websiteThere’s so much you could do with your construction firm’s website that it can be hard to determine which improvements are worth the effort. To get the most out of your site upgrade, start with a few proven website best practices.

Gallery-Style Portfolio

Nothing can convey the full effect of your work like good photography. To really show potential clients what you can do, you need not just a few photos on your project pages, but a complete online portfolio organized as an easy-to-browse gallery. Many online services are available that make setting up a gallery on your site easy.

Snapshots from your phone are fine for quick social media updates, but a portfolio demands quality. Invest in a professional architectural photographer who can capture the unique character of your work and highlight its most impressive features. Include not only finished buildings, but also stages of the building process.

In-Depth Services Pages

Crowding brief overviews of all your services onto a single page does a disservice to your skills and the value you offer your clients. Instead, create individual pages for each of your primary construction-related services. Detail exactly what the service is, how the process works, and what benefits it brings your client. The more your prospective clients know about what you can do for them, the more likely they’ll be to get in touch.

As a plus, focused service pages help improve your search engine ranking. A content-rich page focused on a specific topic is more likely to rank highly for related search terms.

Testimonials

A good word from a few satisfied clients boosts your website visitors’ confidence by acting as third-party proof that you can deliver. Praise from clients also humanizes your firm and can help showcase your more noteworthy services.

Written testimonials are fine, but for extra credibility, ask some of your best clients if they’d be willing to do video testimonials. Follow website best practices by strategically placing testimonials on your Home page, About page, and services pages.