5 Tips for Promoting Your Website

website promotionA website that’s skillfully crafted to pull in construction leads is a key part of effective online marketing, but it isn’t much good if it sits unseen. A little strategic promotion ensures your site will have an audience to work its magic on.

  1. Use social media wisely – Social media can bring you new website visitors and boost your site’s search engine rankings, but avoid the faux pas of constantly broadcasting ads. Base 90 percent of your posts on tips, news, facts, and other non-self-promotional content and make the rest direct calls to visit your site.
  2. Get on video – Video sites such as YouTube, Vimeo, and DailyMotion are popular sources for tips and advice, so make sure your content is there for your potential clients to find. You’ll not only reach a broader audience, but also build trust and rapport in a way text alone just can’t. Video also helps you grab attention on Twitter, Facebook, and Instagram.
  3. Leverage other blogs – Publishing on the blogs of complementary businesses, known as guest blogging, introduces your firm to new audiences while giving you the benefit of another company’s endorsement. It’s an especially effective online marketing tactic if you have a less common specialty such as historic building preservation, restaurant construction or modular construction. Search online for terms such as “guest blogger” or just ask your favorite construction and real estate blogs if they accept guest posts
  4. Invest in paid advertising – Done well, paid ads can bring quick results. Google Adwords and Bing Ads let you bid on search terms. With Facebook Ads and LinkedIn advertising, you can precisely target the demographics that will see your ads.
  5. Keep publishing – The more content on your website, the better the chances of that content showing up when one of your potential clients searches for construction project tips online. A consistent publishing schedule lets the search engines know your blog is active and worth ranking highly, but more importantly, it keeps your readers coming back because they know they can expect fresh content.

 

5 Signs It’s Time For A Website Overhaul

website overhaulYour website is the face of your company and should present you as a modern construction firm that’s easy to work with. If your site is dated, slow, confusing or just not getting results, it’s probably time for a website upgrade.

  1. Your site isn’t mobile responsive – Your prospects are busy professionals who do a lot of their business on the go from their smartphones. To reach those prospects, you need a version of your site that looks sharp and is easy to navigate on mobile devices.
  2. Your site is hard to navigate – If your site has grown over the years with no design updates, chances are it’s become complex enough for your visitors to get lost. Confused visitors are likely to click away. Up-to-date navigation helps your visitors quickly find what they want, such as your contact form or relevant sections of your work portfolio.
  3. Your site loads slowly – If your site takes more than three seconds to load, it’s probably turning visitors away. With today’s high internet speeds, fast-loading sites have become the norm. A delay can make your visitor assume your site is down and click away. With a website upgrade, you’ll get cleaner code, optimized images, and other improvements that speed things up.
  4. Your bounce rate is high – Your “bounce rate” is the percentage of visitors who leave after looking at just one page. You can find it using an analytics program such as Google Analytics or Piwik. For a website offering a service, a rate of around 10 to 30 percent is reasonable. Adding useful, engaging content can bring down your bounce rate.
  5. Your design is outdated – Just like fashion, website design trends change with time. If your site looks like it hasn’t been touched in 10 years, your prospects are liable to wonder what else you haven’t been keeping current on. A re-design will give you a fresh, modern site that you shows your firm keeps up with the times.

For more ideas on how a website upgrade can help you win over more clients, contact us at Construction Monitor.

 

Is Your Construction Website Missing These Key Elements?

website checklistA well-designed website can bring you new leads every week, but with so many possibilities for design, it’s easy to leave out a critical element or two. Reviewing your site for important business website elements that might be missing will quickly show you where you can improve.

A Plan for User Flow

If you want your visitors to interact with your site and contact you, to need to lead them through the process. Look at your site with your objectives in mind. These might be getting your visitors to sign up for a newsletter, download a case study or fill in a contact form. Your site design should provide a clear, logical path for visitors to take to get the information they want, learn about your services, and then supply their contact details.

Trust Elements

Features that demonstrate your credibility and expertise are among the most valuable business website elements. This starts with your business address and phone number, along with other contact methods such as Skype or your social media handles. Create an About page that offers insight into your firm’s background and ideals. Include photos of your team and don’t be afraid to throw in a candid shot or two to help humanize your firm. Provide testimonials, on video when possible, along with the logos of your satisfied clients. Any awards your firm has won deserve a prominent place on the homepage. Publishing authoritative, in-depth content such as case studies, white papers, and data analysis can help, too.

Information Capture Elements

If a form on your contact page is the only encouragement you’re offering for visitors to contact you, you’re missing out on new leads. To draw in more, offer a monthly newsletter with audience-targeted content, such as tips on planning a home renovation project or trends in sustainable building. Make some of your popular long-form content, such as case studies, available only in exchange for an email. Keep your sign-up forms as simple as possible.

For more ideas on which business website elements will benefit you most, contact us at Construction Monitor.

Key Elements Your Construction Website Should Have To Attract New Business

website checklistWhether you’re planning your first company website or redesigning your existing one, knowing what to include will help you create a site that can attract new construction business effectively.

Essential business information – Visitors should understand exactly what you do within seconds of landing on your site, so include a clear description on your homepage. Then instead of listing all your services on a single page, create separate pages for each that allow you to go into more detail. Help your visitors get to know and like you by including an About page that shows your firm’s relatable human side.

Dedicated contact page – To make it easy for prospects to get in touch, create a page with a contact form, your email address, your phone number, and if appropriate, your office address and working hours. Include links to your social media profiles so prospects can contact you on Skype, Twitter or another platform they prefer.

Visible call to action – Include a strong call to action in your header or sidebar where your visitors will see it without having to scroll. You might invite your visitors to call for a strategy session, sign up for your email list or download free information.

Portfolio – A well-developed portfolio lets you show would-be clients what you’re capable of and how you do things differently from your competitors. When possible, hire an architectural photographer who can show your work off to its best advantage. Include completed projects and works in progress. Add descriptions of the goals, challenges and accomplishments related to each project.

Testimonials – Your satisfied clients are some of your most valuable assets when you’re trying to attract new construction business. Listing testimonials on a dedicated page is one option, but you can also strategically position short quotes from happy clients on your other pages as well as in your sidebar.

A website that can attract new construction business is one that’s detailed and easy to navigate. Include information and design elements that make it easy for visitors to see the value in your expertise and you’ll be well on your way.