Video marketing is becoming one of the main ways that organizations are communicating with customers. While many in the construction industry continue to avoid this viable marketing tool, your overall sales and promotion strategy should include some video capabilities.
Your first step is to hold a planning session and include at least one representative from every facet of your business operations. Discuss options and affordability for the remainder of 2020 and into 2021.
Construction business marketing includes:
- Content management (blogs for SEO [search engine optimization])
- COVID-19 recovery strategy
- Customer relationship management (CRM)
- Social media
- Display advertising
- Email marketing
- Video marketing
Getting Started: Your Construction Business and Videos
You can DIY or hire an agency for construction business video marketing. YouTube is free and your website is a perfect placeholder for the video links. You can purchase an inexpensive camera or use your phone’s video capabilities to use right on job sites.
Lights, camera, action! Videos are also called “vlogs,” because their purpose is blog-like. Vlogs provide information about your construction business.
If you’re new to video marketing, here are 15 simple ideas for videos:
- Company announcements
- Behind-the-scenes at work
- Case studies
- Client interviews
- Construction team interviews
- Corporate culture
- Customer testimonials
- Drone footage
- Jobsite safety precautions for employees/contractors/property owners
- Leadership teams
- Product reviews
- Project reviews
- Special events
- Training/how-to processes/Walk-throughs
Appearances do matter. You may find hiring a production company is affordable and gives your video a polished, professional appearance. If one of your team members take on the initial groundwork and arrangements, a production company’s time can be minimized.
Options for your video include:
- Audio enhancement
- Brand-specific (your brand) content packaging
- Closed captioning
- Special effects
Corporate clients and investors will want to see examples of your finished projects. Shooting a video to showcase your best work is a powerful marketing tool. Your video marketing should be as client-specific as possible. If homebuyers are your target, interior and exterior tours are beneficial. It can give them ideas for their project.
Construction Monitor offers the kind of data analytics you need to build a post-coronavirus marketing campaign. Ask us how building permits information can give you an edge over your competitors.