Even if you built your construction business from the ground up, you can always stand to learn a thing or two about how well it’s performing in the current market. By giving you insight into what’s happening in the market, building permit data helps you see if you’re on the right track or if making […]
What Can Building Permit Data Tell You About Your Business? Read More »
It’s not always easy to get your content to stand out in the sea of information out there these days, but it can be done. Take the time to understand your ideal construction clients’ concerns and interests, give them what they’re looking for, and you’ll have no trouble holding their attention. Focus on Their Interests
How to Earn the Attention of Your Target Audience Read More »
Having a clear picture of the type of person who’s likely to hire your construction firm makes it a lot easier to reach that individual in the real world. To do its job, though, a buyer persona must be accurate. Collect Your Data Using hard data on your ideal clients’ demographics, psychographics, behavior, and goals
How To Formulate An Accurate Buyer Persona Read More »
Before they trust you with their construction projects, your would-be clients want to know you understand the unique demands of their segment of the market. Targeted marketing helps you communicate your valuable specialized expertise, while also making more efficient use of your time and resources to bring in more and better qualified leads. Define Your
Targeted Marketing In The Construction Industry Read More »
The more you know about your customers, the better you’ll be able to serve them. From there, you will be better able to provide what they need in the moment and anticipate what their follow-on requirements will be. A buyer persona gives you a detailed profile of your ideal customer that you can use to
Developing a Proper Buyer Persona Read More »
Knowing as much as possible about your customers is only part of the battle in successful targeted marketing. Once you have gathered useful demographic data on your leads or established accurate customer personas for your most likely customers, you still have to interact with them and convince them to buy your products or services. In
Know Your Audience: Where and How You Interact With Potential Customers Matters Read More »
