If you want to bring in new clients through social media, just showing up isn’t enough. Instead of occasionally posting photos of your finished construction projects, aim to connect with your target clients in a meaningful, personal way. Use a natural voice – On social media, people want to connect with others on a personal […]
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Talk spreads fast online and even one disgruntled client or former employee can do a lot of damage to your reputation before you even realize what’s happening. As frustrating as it is, with a little patience, you can improve your online reputation and save your good name. Assess the Damage Start by searching for mentions
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Spend some time browsing construction-related conversations on the major social media sites and you’ll quickly notice what a rich source of targeted leads these platforms can be. With a little nurturing, those warm social media leads can turn into some of your best customers. Positioning — The text, images and videos you post to your
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Every day, your would-be clients are online looking for construction firms that can provide the information and services they need. Focusing on proven-effective online lead generation techniques will bring more of those clients your way. Design Your Website to Bring in Leads Your website is one of the most powerful tools you have for online
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More than just electronic business cards, your website and social media accounts are integral parts of your construction marketing arsenal. Managed correctly, they’ll help you gain new clients and profit more from existing ones. Attract New Prospects You have only so much time in the day to make calls and send letters, but your website
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The complexities and costs involved in construction mean lead generation in the construction business doesn’t always bring you quick sales. To make sales happen, you need to give your leads solid reasons to become buyers. Win Their Trust – Any company can claim to be the most reliable or innovative, so without proof, your words
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