Twitter might not be the most popular social media platform, but with more than 300 million users, it still holds a lot of potential for connecting you with new construction clients. By enabling Twitter Cards, you’ll have more space to show your followers you have what they’re looking for. Make Your Tweets Intriguing While Twitter […]
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If your ideal clients are business owners, whether real estate investors or retailers, you can find them on LinkedIn. While getting those business owners to engage with you takes some creativity, there are some simple techniques that are proven to evoke a response. Share links – A status update doesn’t give you much space to
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If you don’t spend much time on Instagram, it’s easy to assume people who do are just there for the fitness models and tropical beaches. In reality, Instagram is a place people turn for inspiration on just about anything, including their future home design, remodeling projects, and even real estate investment projects. Reach Current and
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Social media has been getting a lot of attention in recent years, but as the social space becomes increasingly crowded, search engines are regaining their importance. Invest a little time in optimizing your website for search and you might be surprised how quickly you can outmaneuver less savvy construction companies online. Why Search Engines Still
Even if your favorite sources of construction leads are keeping you busy for now, it never hurts to have more tricks up your sleeve for finding leads online. Look in the less obvious places and you might find they give you some of your best clients yet. Work with strategic partners – Cross-marketing with non-competing
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When you hire a social media influencer to create content for your construction firm, you’re getting a marketing asset that’s made to be re-purposed. Strategically using influencer content in your own content marketing ensures you get as much value as possible out of your investment. Share it on Social Media Instead of just sharing your
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Social media moves fast and if your posts aren’t up to par, chances are they’ll do little to bring potential clients to your site. With a few simple changes to the way to create your posts, you can greatly improve your social media click-through rates. Give Them a Reason to Click For high social media
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The role of social media in the construction industry has grown to a degree that’s impossible to ignore. Learn to use this marketing opportunity to your advantage so you can reach high-value clients before your competitors do. Set Your Goals Setting specific goals helps you see when your marketing efforts are working and when you
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Facebook’s popularity with a broad demographic makes it one of the richest sources of social media leads out there. With just a few small improvements to the way you use this platform, you can bring in more qualified construction leads with less effort. Three good tips Here are three tips to help generate leads. Offer
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Encouraging referrals is one of the most effective ways to create a steady stream of construction leads and this approach isn’t limited to in-person exchanges. Strategic referral marketing online can bring you more leads with less effort. Take Your Rewards Program Online When a satisfied client directs a lead to your website, that lead may
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