The role of social media in the construction industry has grown to a degree that’s impossible to ignore. Learn to use this marketing opportunity to your advantage so you can reach high-value clients before your competitors do. Set Your Goals Setting specific goals helps you see when your marketing efforts are working and when you […]
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Social media is good for a lot more than just building your brand. Approached correctly, it can also become a reliable source of warm construction leads. While social media lead generation takes focus and consistency, the basics are easy to master. Build Your Network To get the most out of your efforts, identify the two
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By regularly engaging with your target market on social media, you can have promising construction leads coming in regularly. To turn those social media leads into clients, however, you need a follow-up strategy that’s in tune with their unique needs. Start with Soft Conversions Social media leads come to you earlier in the buying cycle
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