3 SEO Myths to Ditch Today

SEO factsImproving your website’s search engine rankings takes focused, on-going effort, so the last thing you should do is waste your energy following misguided beliefs. Get clear on today’s common SEO myths and you can get on with what actually matters.

Myth 1. Keywords Aren’t Important

Over-using keywords is definitely a thing of the past, but keywords still affect your ranking. Nowadays, placement and context matter more than frequency. In a blog post about luxury multi-family housing, use variations of that term in your title tag, one or two headers, article body, and one link’s anchor text, but also include related terms such as “in-unit amenities” and “shared spaces.” Most likely, those terms will show up naturally as you write. Take time for keyword research, too. It helps you spot topics your audience wants to learn about.

Myth 2. Link-building is Dead

It’s true submitting your articles and links to general directories won’t help much, but backlinks from high-quality websites are as valuable as ever. If you specialize in office building construction, links from authoritative sites on commercial property investment, facilities managements, and related topics tell the search engines you’re an authority in your field.

To get backlinks like this, reach out to website owners in non-competing businesses that share your audience. If you create a useful resource, such as a free video course, drop a line to website owners letting them know you have something that might benefit their readers. Ask the owners of popular blogs if they accept guest posts.

Myth 3. Social Media Won’t Help Your SEO

Search engines pay little attention to backlinks from social media, but social media can help you get backlinks that do matter. Posting your work and interacting with your ideal prospects gets you in front of a wider audience. There’s a good chance some of those readers will find your work valuable enough to link to from their own sites, and it’s those links that boost your search engine ranking.

 

What Does On-Page SEO Mean Anyway?

on-page SEOGood on-page SEO is critical for helping your potential clients find you online, but to do it well, you need to know what you should be aiming for in the first place. Understanding how on-page SEO works will help you decide where to invest your efforts.

How On-Page SEO Helps You

On-page search engine optimization, or on-page SEO, refers to changes you can make directly to a webpage to improve its search engine ranking. It includes factors such as proper use of keywords, correct formatting, and well-written code.

This is in contrast to off-page SEO, which covers backlinks, social signals, and other factors not on your own website. On-page improvements come first because it’s hard to get off-site attention to a mediocre page.

In the construction field, clients demand expertise and are often looking for specialized skills. The in-depth, easy-to-understand content you develop as part of your SEO strategy helps you show your visitors you have what they want.

Proven-Effective Techniques

There are dozens of on-page factors you could optimize, but some give you a bigger payback than others.

Quality content – Aim to provide truly valuable content that helps your potential clients plan their construction project. Write in a professional yet conversational style that isn’t weighed down with jargon. Include original images and videos of your building projects with descriptive ALT tags and file names. Link out to other relevant pages on your site as well as to other high-quality websites.

Optimized URLs – Choose a URL that clearly describe the page’s content, such as yoursite.com/efficient-warehouse-features, not yoursite.com/articles/local/john3

Good formatting – Use clear headlines and short paragraphs, break up text into lists when possible, use bold text judiciously, and choose descriptive link anchor text instead of “click here.”

Fast loading times – A sluggish site will drag down your search engine rankings. Use a quality web hosting package, optimize your images, and fix any broken links. Pay special attention to optimizing the images in your project portfolio. Clean code helps, too, so talk with your designer.

 

 

How SEO Has Changed… and How You Can Benefit

SEO - Search Engine OptimizationSearch engine optimization has changed a lot in just the last 10 years, and if your construction company hasn’t kept up, you’re losing business. Stay ahead of the curve, though, and you’ll win the clients your competition is leaving behind.

Content Quality Matters More

In the past, posting short, computer-generated articles stuffed with keywords was often enough to get you ranked for moderately competitive search terms. Now, search engine algorithms place a much higher emphasis on in-depth, media-rich content that offers real benefits.

As a professional with comprehensive knowledge in your field, this is your chance to shine. If you specialize in higher education facilities construction, chances are you have enough expertise to create a long-form blog post on upgrading multipurpose buildings complete with photos and videos from your own projects and even an infographic. Then you can write related supporting pages to further boost that blog post’s SEO. Less accomplished construction companies just can’t compete with that.

Mobile Optimization is Now a Must

With mobile devices now nearly ubiquitous, it’s essential your site is not merely mobile compatible, but fully mobile optimized. Just spending a little time testing and updating your website’s mobile version can put you ahead of your competition. It should be as good as the desktop version in both appearance and functionality. Make sure your images re-size correctly, videos play smoothly, navigation is clear, and Javascript functions all work. Pay particular attention to your project portfolio.

Voice Search is Worth Your Attention

Not long ago, voice search was largely unknown. Now, some 20 percent of queries on Google are voice searches. Staying ahead of the curve here will help you pull in those voice-searching clients your competitors aren’t optimizing for. To SEO your content for voice search, use natural, conversational sentences and include location-related words. Sentences such as “ABC Construction builds conference hotels in the Denver area” will help your site appear for people asking “Who builds hotels in my area?”