How To Manage Your Online Reputation And Why You MUST Do It

online reputation managementJust because you haven’t been actively managing your online reputation doesn’t mean you don’t have one. In fact, you might be surprised how much is being said about your construction firm online. A little more interaction will give you more control over the conversation.

Speak Up on Social Media

Social media has become the place to go to voice complaints, share success stories, and trade tips. Chances are, your clients and partners are already there talking about their experiences with your firm. By joining the conversation, you have a chance to show your appreciation, expand on the topic, and tell your side of the story.

Managing your online reputation doesn’t require you to be on every platform, but try to have an account on the three your clients use most often. Set up Google Alerts for your company’s name, the owner’s name, and other key terms so you’ll find out when someone’s talking about you.

Own Your Search Engine Results

When someone searches for your company online, you want the first results they get to be something you’ve written yourself that presents your company in exactly the way you want. The best way to accomplish that is by regularly posting valuable content. Consider developing a few in-depth “ultimate guide” blog posts on the topics your prospects are most interested in, such as “A Complete Guide to Profiting from Modular Construction.” Content like this attracts shares and links from other blogs, which boosts its position in the search engines.

Why Online Reputation Matters

Word of mouth has always been vital in the construction industry, but now the conversation has spread out across the internet. Your online reputation will develop with or without you. Neglect it and you could find the first search engine results for your firm’s name are the only bad review you’ve ever had and your competitor’s opinion on why he’s better than you. By taking an active role in your reputation, you ensure your would-be clients see you in a positive light first.

 

Improving A Tarnished Online Reputation

online reputationTalk spreads fast online and even one disgruntled client or former employee can do a lot of damage to your reputation before you even realize what’s happening. As frustrating as it is, with a little patience, you can improve your online reputation and save your good name.

Assess the Damage

Start by searching for mentions of your name, your company’s name, your branded services, and related terms online. In addition to using the major search engines, search complaint sites such as Consumer Affairs, ComplaintsBoard, and Ripoff Report. Use tools like SocialMention and Hootsuite to find related social media posts. Doing this helps you gauge the severity of the problem and pinpoint the exact cause.

To stay on top of future complaints, create Google Alerts for terms related to your business. You’ll receive an email whenever someone mentions your chosen terms online.

Present Your Side

Taking the time to respond to negative social media posts, forum discussions, and blog comments about your business shows anyone else reading that you don’t ignore problems. Calm, thoughtful responses also win you respect. Explain your side of the story, fill in details, correct inaccuracies, and if you were at fault, explain the steps you’ve taken to make things right.

Next, make an extra effort to reach out to your potential client base. Participate in forums, Q&A sites like Quora, and related Facebook and Google+ communities. Provide helpful, authoritative answers to demonstrate your expertise and re-establish your reputation as a reliable, pleasant person to work with.

Have Inappropriate Content Removed

If your copyrighted material is being used without your permission, first alert the website owner to the copyright violation. If you get no results, file a Digital Millenium Copyright Act (DCMA) Takedown Notice. Website hosts, search engines, and online platforms often provide forms for this.

In addition, Google, Facebook, and many other sites will remove sensitive personal information, such as your social security number, and take action against bullying and hate speech on their platforms.

For more tips on how to improve your online reputation, contact us at Construction Monitor

Reputation Management: How Your Online Reputation Can Affect Your Business

reputation managementYour reputation is among your company’s most valuable assets. Whether online or in the physical world, your reputation tells potential customers what they can expect when they deal with you. It is particularly important to maintain your reputation online, where leads and potential customers can easily find information — true or false — about your company. Here are some important ways your online reputation can affect your business and why reputation management is important in the online world.

  • Customers have access to much of your history: Customers can easily find information about your company’s history online. You can control what kind of information is available on your official website and sanctioned social media sources such as Facebook or Twitter. Outside of these resources, however, your customers can find other material such as newspaper articles, assessments of your company on review sites such as Yelp, and simple mentions on personal blogs or websites. This information can give potential customers a comprehensive picture of your reputation.
  • Customers can see your customer service in action: Potential customers can see how you handle customer service issues when they occur online. For example, if someone posts a complaint on your website, it’s easy to see how long it took for your company to respond and how you resolved the issue. Customers and leads can see for themselves the speed of response, the tone you took, and what you are willing to do to correct errors and ensure customer satisfaction. This can strongly influence a buying decision in cases where customers make emotional (rather than logical) choices.
  • False information is easy to present: In the online world, it is easy for disgruntled customers, competitors or pranksters to post false or negative information about you. Online reputation management gives you the opportunity to directly address this information and correct it (or have it removed) before it can harm your company.

Construction Monitor provides the most up-to-date business management data for construction firms and affiliated companies. Contact us today for more information on reputation management and how to effectively maintain your company’s reputation, and continued success, online.