Can Construction Data Help Your Swimming Pool Business?

If you search the Internet, you can find the information you need quickly. For example, there’s a report that details historic trends of the United States swimming pool industry through 2018. It’s obviously a very good report and it’s only slightly more than $750.

For one data report through 2018.

Remember 5-year plans? They were viable when time moved more slowly. Today, construction data and analytics need to move at lightning speed. You need to be able to make real-time decisions based on real-time construction information.

Here’s some statistical information, and it’s free: The economic growth we saw in 2019 spilled over into the swimming pool and spa industry. Through mid-2019, 60% of the top fifty pool-builders reported an increase in profits. Predicted growth in 2020 is less – 0.4% – and up again 1.5% for 2021.

This overall information is good to know. But before you begin your in-the-ground swimming pool marketing campaign in Duluth, Minnesota, you need more construction data.

U.S. Swimming Pool Businesses Need Local Construction Data

What’s going on in your country matters, but we know you need what’s going on in your:

  • State
  • County
  • City
  • Communities

It’s important to understand 2018 swimming pool industry trends – these are valuable analytics not to be ignored.

But the fact is, your peers in Los Angeles County have totally different analytics for 2018 and what’s going on there today has little to do with Duluth, Minnesota.

In L.A., if you own a tiny bungalow, you might have a pool. In Duluth, the demographics are different. The neighborhoods are different. The pricing structures are different if only because the dirt is different.

No one is digging in-ground pools in Duluth, Minnesota in February. In Duluth, you need construction data about new home and new community starts to get you ready for March/April 2020. 

Information is Your Lifeline

Fast access to construction data can keep you afloat. If you apply the necessary analytics to local information, your business can do more than survive; you can become a flagship in your area industry. As a Construction Monitor partner in information, you can quickly access municipal data.

When your swimming pool company is considering an expansion in Denver, Colorado, access licensed contractor databases and quickly learn which builders you want to woo and measure your competition.

Contact Construction Monitor to learn more about relevant, timely construction data for your swimming pool business.

Orange County Pool and Spa Installations Are Going in Ahead of the Summer Season

While the rest of the country shivers under what seems to be a winter without end, pool and spa installations in Orange County are already picking up in advance of the official outdoor season. Homeowners are basking in balmy weather and looking forward to another classic SoCal summer. Many want the coming season to include family time around a pool or in a spa.

Pool and Spa Installations in Orange County
Modern Pool by Laguna Beach Architects & Designers Horst Architects

A thawing economy that encourages home improvement investments is also helping fuel the increase in pool and spa installations in Orange County. Contractors tracking this trend with permit data from Construction Monitor are able to exploit this gathering momentum by developing sales leads specifically targeted to areas where homeowners are receptive to pools and spa projects that enhance the quality of life and upgrade property values, as well.

In-ground pools with vinyl liners are the least expensive option for OC homeowners, according to one of the county’s leading contractors. These contracts average between $6,000 and $16,000 in southern California at large and offer the benefit of quick installation for homeowners who don’t want to wait to start the summer fun.

Still, conventional concrete pools remain the most common residential pool project in Orange County. The total cost ranges from $17,000 to $45,000. Because installation is more complex, the time span from dig to splash for a concrete pool currently runs about six to eight weeks. This means that consumers considering a concrete pool in time for summer are in the market now.

While spas are frequently included in pool installations, spas without an accompanying pool represent another aspect of the market with design/build costs ranging from $6,000 up to over $20,000 for the most elaborate designs.

County-specific information provides local pool and spa contractors with real-time updates about market shifts where these trends show up first—in county building permit data. Empowered with this inside knowledge about pool and spa installations in Orange County from Construction Monitor, contractors can more efficiently develop leads and target sales efforts for the greatest return.