Every construction lead you bring in has the potential to add thousands to your bottom line, but getting those leads still takes an outlay of time, money and effort. Focusing on the most efficient lead generation tools helps ensure your investment pays off. A High-Quality Portfolio A carefully chosen selection of clear, well-composed photos of your […]
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Word of mouth has always been an important part of construction marketing, and the growth of social media gives you even more power to build buzz around your firm. To get a consistent flow of leads from your social media efforts, though, you need the right approach. Provide Content Worth Sharing Social media makes it
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If you’re used to bringing in your construction leads through traditional offline methods, it’s easy to overlook opportunities online. These days, online options for lead generation in the construction business are plentiful, and you don’t have to be a marketing expert to take advantage of them. Create a Blog Research has found construction firms that
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In the search for new customers, the company that does the most to solve customer problems and alleviate their “pain points” is the company that will likely get the most new business. Using case studies for lead generation in the construction business allows you to inform your leads on what you do and how you
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