Valuable content is only one component in a lead-generating blog strategy. To bring in the kind of construction leads you want most, you’ll need to zero in on your target clients’ interests, then guide them toward getting in touch with you. Focus on Buyers When you’re building your blog readership, it’s all too easy to […]
How to Increase the Leads from Your Blogging Efforts Read More »
A blog that can convert readers to leads is an invaluable marketing tool, but to bring your blog to that level, you need more than just regular construction news updates. Authoritative content combined with a little direction will give your readers more reason to contact you. Conversion strategies Prioritize quality – To get your blog
3 Effective Ways To Convert Blog Readers To Hot Leads Read More »
Marketing using case studies positions you as an expert in your field while also getting your name out there and attracting potential clients to you. Developing a case study takes time and effort, but it’s easier when you have a format to follow. The Problem Just like a good story, a case study follows a
3 Elements All Effective Case Studies Have Read More »
Attracting new construction clients doesn’t have to be all hard work. By following some time-saving lead generation tips, you’ll be able to pick up qualified leads without adding much to your workload. Provide Gated Content One of the simplest yet often-overlook online lead generation tips is to make your most valuable content available only in
3 Quick And Easy Lead Generation Tips Read More »
Creating a buyer persona for your leads and prospects lets you more easily visualize the type of customer you are looking for. More importantly, buyer personas are effective at giving you insight into what your customers want and need. The following information will help you understand buyer personas and how you can use them. Many
Buyer Personas and How They Help Target Your Lead Generation Read More »
Knowing as much as possible about your customers is only part of the battle in successful targeted marketing. Once you have gathered useful demographic data on your leads or established accurate customer personas for your most likely customers, you still have to interact with them and convince them to buy your products or services. In
Know Your Audience: Where and How You Interact With Potential Customers Matters Read More »
Construction companies acquire a large number of their clients through referrals or word-of-mouth. However, a savvy company that wants to compete at the highest level also needs to know and apply some of the most effective marketing techniques to expand their reach and gain more clients. Geo-targeting is one of the more useful of these
Geo-Targeting and How it Can Help You Land New Clients Read More »
Word of mouth has the potential to bring you a consistent flow of targeted construction leads, but you can’t rely on chance to make that happen. To get the most from your referral marketing efforts, invest time in methods that actively encourage word to spread. Offer Incentives People are busy, and even your most satisfied
3 Tips for Increasing Word-of-Mouth Business in the Construction Industry Read More »
There are numerous approaches to construction lead generation, but a few stand out as particularly effective. While relying on just one method can limit your growth, choosing several proven approaches lets you refine your skill with each while maximizing your lead flow. Prospect for Leads By visiting a potential client at their place of business,
Construction Lead Generation – a 3-Pronged Approach Read More »
The construction industry shares at least one thing in common with every other business segment: a steady stream of leads and new customers is essential to sustaining and expanding a company. Here are five contractor marketing tips to generate leads that can help you find more customers and increase revenues and profits: Capture attention: Whatever media
5 Ways You can Generate Leads Through Contractor Marketing Read More »
