Using Permit Data to Uncover Swimming Pool Business Opportunities

swimming pool business

What’s fun, healthy, and makes at-home quarantining beyond bearable? A swimming pool! This summer, more than ever before, homeowners are considering residential swimming pool installation.

The swimming pool business goes far beyond digging a hole in someone’s backyard. It is pool supplies, pool maintenance, outdoor furniture, landscaping…and more.

Two months ago, we weren’t sure we’d be in business for our sixtieth year…we’re having a great business season! –Chris, Kennedy Country Gardens

Companies will sink or swim this year. Using permit data for business development can keep your business afloat.

Swimming Pool Businesses Will Make a Big Splash Using Permit Data

Pool businesses say they’re flooded with calls from people who want to put a swimming pool in their backyard this summer. CBSBoston

At this point, it doesn’t matter where you live in the U.S. Staying safe means staying home and a great way to keep your loved ones home is a swimming pool. Using permit data puts your company in a good position. Here’s how:

A builder/contractor must have a building permit to begin construction of a swimming pool. If you’re a swimming pool maintenance company or a landscaper, it’s easy. Pull last month’s building permit applications.

If you’re a contractor or subcontractor, you need to know about new developments and residential communities in-the-works. Research the top contractors in your area and seek alignment with them. You can do that using permit data.

To get started using permit data from building permit reports:

  1. Select an area (state)
  2. Let’s go to Kansas. Select an in-state area.
  3. We selected Leavenworth.
    • Jurisdictions include Douglas County, Gardner, Kansas City, Lawrence, Leavenworth, Olathe, Overland Park, Prairie Village, Shawnee, Shawnee County, Topeka, Wichita
  4. To explore building permit data for that area, sign-up for a free trial. You’ll have one week to explore:
    • Mailing Labels – Direct mail continues to be a valuable advertising strategy.
    • PowerSearch – Create/run in-depth, customized searches.
    • Real-Time Leads – Using building permit data by-the-week, you’ll know project start dates before they break ground.
    • Statistics – Other project details may influence your developments.
    • Top/New Company Reports – What are the large companies working on? Who’s a newcomer with innovative ideas?

Call 800-925-6085 or contact Construction Monitor today. Using permit data is just good business.

Building Permit Reports Can Help You Make Better Business Decisions

building permit reports

Building permit reports are necessary for all construction and some home remodeling projects. To obtain a building permit, companies apply to the local (city/county) government and include a construction site plan and architectural blueprints. Getting building plan approval can sometimes take weeks or even months.

While the project stakeholders are waiting for the go-ahead, what are you doing? You should be using the information – building permit reports – to quickly begin cultivating marketing potential.

Big Business Strategies Also Work for Small Businesses 

If you think the largest chain stores in the U.S. use building permit reports, you’re right. Everything imaginable that is sold or serviced has a demographic or the potential to create a need in a region.

Up-to-date information is critical but historical data is necessary as well. Here are 4 ways to use building permit reports:

  1. Direct sales – Connect with contractors, subcontractors, architects, developers…key players involved in all building projects. Arrange a face-to-face to explain what you can do for them and why they need your product and/or service. And remember, when you don’t close a sale, open a relationship.
  2. Door-to-door marketing – New homeowners pay close attention to snail-mail advertisements. Never lose a chance to introduce your company to prospective customers.
  3. Expand – Subdivisions and new developments in a specific geographic area are your cues to consider another location for your business.
  4. Sit tight – Housing starts are the primary indicator for the economic situation in every locale. If you look at recent building permit reports and see a downhill trend, it’s time to assess your company position.

Business Decisions and Priorities

Making payroll, earning a profit, quality workmanship, customer satisfaction; these are priorities. Your business decisions consider those and many more factors. 

We are facing economic uncertainty and you may be making business decisions you’d rather avoid. But it’s a good time for building permits research and development. Take one or more tutorials and get a free report.

Subscribing to regular building permit reports from Construction Monitor is a good business decision. Contact us now to begin building your business for a new economy.