How to Attract Construction Clients Using Facebook

attract clients through social mediaAs the largest social media platform out there, Facebook is a goldmine of potential construction clients. By sharing valuable information, spending time with your target market, and honing your advertising skills, you can attract more of those clients to your firm.

Become a Valuable Resource

To stand out in your would-be clients’ cluttered Facebook timelines, it helps to offer something that’s both eye-catching and genuinely valuable. Providing useful guidance also establishes you as a knowledgeable professional who can be trusted with high-value construction projects. Create striking before and after photos of your building projects, short tour videos, infographics with surprising data, Q&As, and anything else that helps your ideal clients reach their goals. Showcasing related businesses doing good work for your target audience can also get you some attention.

Put Yourself Out There

Interacting with people in your target audience and the pages where they’re likely to spend time helps put you on the radar of more potential clients. So if you offer medical facilities construction, look for pages run by hospital administrators and pages that offer guidance on hospital management.
Spend some time making thoughtful comments on their posts, answering questions, and asking your own questions. Even if the page owner never acknowledges your input, there’s a good chance some of their followers will.

Invest in Ads

Managed wisely, Facebook ads can give you a better ROI than nearly any other form of online marketing. To pull in interested leads, create a specific, valuable, audience-targeted offer. That could be a free whitepaper, a 15-minute strategy session by phone or even an invitation to a local discussion panel you’re hosting. Take advantage of Facebook’s targeting options to find your audience. If you do home upgrades, you might use the life events targeting option to find people are moving to a new house. Track conversions, such as invitations to bid, not just likes. Split test your ads so you can keep refining them.

3 Quick Tips To Help Generate Leads From Facebook

online leadsFacebook’s popularity with a broad demographic makes it one of the richest sources of social media leads out there. With just a few small improvements to the way you use this platform, you can bring in more qualified construction leads with less effort.

Three good tips

Here are three tips to help generate leads.

  1. Offer a freebie – The chances of someone calling you to schedule a consultation based on a Facebook post are slim, but social media is still an ideal place to start building relationships. To capture your fans’ email addresses, offer a free information product such as a checklist, resource list or white paper. Design your free offer with the goal of solving a specific problem for a specific type of client, such as commercial real estate investors or housing developers interested in environmental sustainability.
  2. Invest in ads – Facebook ads let you target precisely the audience you want based on demographics, interests, and behavior. If you want social media leads who enjoy sailing, have young children, and frequently organize events, you can find them. Instead of using one general ad, create multiple ads tailored to each type of client. Your prospects are more likely to respond to something that speaks directly to their needs. Invite them to take a specific action, such as downloading your free white paper or contacting you for a strategy session.
  3. Engage with your audience – Making a genuine effort to interact with your Facebook fans helps build a connection that encourages them to contact you when they’re ready to do business. Instead of bombarding your audience with promotional posts, create posts that offer real value. Keep your fans up to date on industry news, introduce them to new construction trends, offer insider tips, and direct them to useful tools. Ask open-ended questions about their challenges, goals and opinions, and invite conversation. When someone does reply, take the time to acknowledge them.

Whether you decide to start with ads or just more conversations, learning what works on Facebook is one of the most effective things you can do to bring in more social media leads.