Building an email list takes some work, but your efforts can pay off for your construction company in ways you might not expect. In fact, email lead generation is one of the most effective and time-efficient ways to attract more leads and turn them into clients. A Reliable Favorite Some 42 percent of companies find […]
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Because it can take months for construction leads to turn into clients, it pays to stay in contact with your prospects over the long term. An email drip campaign lets you keep in touch without adding to the work you already have. Guiding Your Leads An email drip campaign is a pre-scheduled sequence of emails
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You work hard to build your email list, but getting people to sign up doesn’t mean your work is done. If you want your readers to become paying clients, focused email lead nurturing is a must. Encourage Two-Way Communication Your email list is a channel for communication and interaction, not a platform to talk about
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A well-managed email list has the potential to be one of your most profitable sources of construction clients. Following some proven email marketing best practices will help you better connect with your readers and turn them into paying clients. Take Time to Customize The more closely you tailor your emails to your prospects’ needs, the
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Choosing a construction firm to work with is a major decision, so it’s understandable your potential clients need time to think things through. An email drip campaign keeps your name in front of your prospects during that decision-making process, gently leading them toward choosing your firm. Market More Efficiently An email drip campaign is a
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Every qualified construction lead you bring in has the potential to turn into a valuable client, but it takes time and effort to win your prospect’s trust so you can make the sale. An effective email follow-up system gives you a time-efficient, cost-effective way to build that good rapport. Nurturing Your Leads Before they agree
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When it comes to online marketing for a construction business–or any kind of business– success or failure often depends on the email list. When you have new products or services to offer or you just want to promote your company, you can send emails to this list knowing there is already interest in your offerings.
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Every construction lead you bring in has the potential to add thousands to your bottom line, but getting those leads still takes an outlay of time, money and effort. Focusing on the most efficient lead generation tools helps ensure your investment pays off. A High-Quality Portfolio A carefully chosen selection of clear, well-composed photos of your
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