Even if you think you’ve found the perfect potential client, you still need to convince them you’re the contruction firm for them. With a skillfully crafted email pitch, you can set yourself apart from other firms and give your prospect a reason to connect with you.
If you want your prospect to open your email at all, you need an intriguing subject line. Go for something simple and direct rather than a vague “click bait” style title. A subject line such as “Help with your next spa hotel project” or “Future-proof hospital renovation with minimal disruption” will stand out to a prospect who’s looking for exactly those services.
Then start your email with a personal greeting that explains how you found the prospect. Use their name and tell them you’ve read their LinkedIn profile, social media posts or blog. If something genuinely impressed you about their work, say so, but don’t worry about shoehorning in flattery.
Make Your Point Clearly
After your intro, move on to explaining what you’re offering. Three or four sentences is enough here. Follow up by stating the value your company offers and why you think you’re a good fit for this prospect’s next project. Tell them how you can renovate their out-patient clinic without disruptions that could cost them business or how the eco-friendly building materials you use in your hotel projects will be a great selling point for eco-conscious, high-income travelers. Again, keep it to three or four sentences.
One of the most effective methods for catching a would-be client’s attention is to research their competitors and explain how you can help them beat the competition. For example, maybe you can build features into your multi-family residential projects that will draw renters to your client and away from their competitors.
Finish with a quick thank-you and an offer to set up a call or discuss options further by email. You might still need to send a quick follow-up a week later.