The success of your email pitches depends heavily on how well you understand your potential customers. By filling in the background information on your prospects, construction data helps you create highly targeted pitches that appeal directly to your prospects’ strongest interests. Choose the Right Subject Above all, your prospects are interested in offers that directly […]
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Email cuts through the clutter of marketing messages online by reaching your prospect directly, but getting your prospect’s attention is only half the battle. To gain new construction buyers from an email marketing campaign, you’ll need something more than generic emails. Target Your Readers Running a successful email campaign starts with giving your readers information
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Every day your target audience is bombarded with marketing that steals their attention away from you. Getting into their email inboxes helps keep you on their minds, but just showing up isn’t enough. Earning top-of-mind awareness as the company they can trust with their construction project takes the right kind of communication. Meet Their Needs
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When you’ve got all the business you can handle, it seems reasonable to cut down on marketing to keep your schedule sane. Do that, though, and you’re liable to fall into a cycle of feast or famine. By working on long-term marketing instead, you’ll always have a construction project in the pipeline. Build Your Email
Business Is Booming – But Don’t Slow Your Marketing Efforts! Read More »
Even if you think you’ve found the perfect potential client, you still need to convince them you’re the contruction firm for them. With a skillfully crafted email pitch, you can set yourself apart from other firms and give your prospect a reason to connect with you. Start Strong If you want your prospect to open
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By using your off-season downtime to build your email list, you’ll have a group of warm leads at your fingertips when the construction season starts up again. The slow season is also a great opportunity to use list-building methods you might not otherwise have time for. Appeal to Advance Planners During the off season, your
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Even when they’re planning the same type of construction project, no two prospects are ever exactly alike. Personalized emails let you speak to each prospects’ specific interests and zero in on the factors that will motivate them to choose your firm. Show Your Prospects You Get Them Personalization makes your emails more relevant and useful
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Losing touch with your construction company’s email list is all too easy to do, but it doesn’t have to mean losing the potential clients among your readers. By making the effort to re-engage with them, you can still win their business. To avoid falling foul of the spam filters, though, you’ll need to plan ahead.
How to Re-engage an Old Email List – Without Getting Penalized Read More »
When your would-be construction clients sign up for your email list, they’re hoping for valuable information that’s relevant to their goals and interests. Segmenting your list helps you meet your prospects’ expectations by delivering exactly what each type of prospect wants, whether that’s advice on choosing features for a new hotel or tips on remodeling
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While a general pre-sale email marketing campaign might bring you a few new construction clients, it will miss opportunities to connect with many more. Through highly targeted drip marketing, you can build more mutually rewarding relationships with a wider range of prospects. Refine Your Focus When you send the same information to everyone who shows
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