Building an email list takes some work, but your efforts can pay off for your construction company in ways you might not expect. In fact, email lead generation is one of the most effective and time-efficient ways to attract more leads and turn them into clients. A Reliable Favorite Some 42 percent of companies find […]
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A well-managed email list has the potential to be one of your most profitable sources of construction clients. Following some proven email marketing best practices will help you better connect with your readers and turn them into paying clients. Take Time to Customize The more closely you tailor your emails to your prospects’ needs, the
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It’s always encouraging when a prospective construction client contacts you, but between that first email and a signed contract, there’s a lot you need to do. By honing your ability to convert leads to customers, you’ll get more ROI out of your marketing and close deals faster. Don’t: Let emails sit for more than 24
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Email gives you an effective and convenient way to nurture your leads until they’re ready to do business. While there are dozens of ways to go about email lead generation, a few methods work particularly well in the construction industry. Publish a Truly Valuable Newsletter A weekly, bi-weekly or even monthly newsletter lets you stay
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