Even when they’re planning the same type of construction project, no two prospects are ever exactly alike. Personalized emails let you speak to each prospects’ specific interests and zero in on the factors that will motivate them to choose your firm. Show Your Prospects You Get Them Personalization makes your emails more relevant and useful […]
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Losing touch with your construction company’s email list is all too easy to do, but it doesn’t have to mean losing the potential clients among your readers. By making the effort to re-engage with them, you can still win their business. To avoid falling foul of the spam filters, though, you’ll need to plan ahead.
How to Re-engage an Old Email List – Without Getting Penalized Read More »
When your would-be construction clients sign up for your email list, they’re hoping for valuable information that’s relevant to their goals and interests. Segmenting your list helps you meet your prospects’ expectations by delivering exactly what each type of prospect wants, whether that’s advice on choosing features for a new hotel or tips on remodeling
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While a general pre-sale email marketing campaign might bring you a few new construction clients, it will miss opportunities to connect with many more. Through highly targeted drip marketing, you can build more mutually rewarding relationships with a wider range of prospects. Refine Your Focus When you send the same information to everyone who shows
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Every qualified construction lead you bring in has the potential to turn into a valuable client, but it takes time and effort to win your prospect’s trust so you can make the sale. An effective email follow-up system gives you a time-efficient, cost-effective way to build that good rapport. Nurturing Your Leads Before they agree
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