Why Blogging Should Be The Hub Of Your Digital Marketing Strategy

blogging strategyBy helping more people find your construction firm and turning those individuals into warm leads, a blog acts as the linchpin that keeps your digital marketing strategy running smoothly. The better you understand how your blog does this, the better you can manage it to your advantage.

Reach Out to Your Market

Blogging helps improve your search engine ranking by keeping your site regularly updated with fresh content and increasing the amount of searched-for phrases on your site, as well as by attracting links from other websites and social shares from your readers.

Your blog also makes it easier to reach your potential clients on social media by giving you a source of content to post. Plan content for your blog, then draw on it for your Facebook posts, Instagram pictures, and Twitter tweets. If you write a post about renovating a clubhouse one week, you can use photos, tips, and interesting facts from that post as the week’s social media content.

Build Stronger Connections

When a potential lead does click through your search engine link or social media post, your blog will be there to welcome them. Unlike a skimpy brochure website, a blog can hold their attention with valuable content, demonstrate the benefits of working with your firm, and lead readers toward handing over their contact information. Your blog’s RSS feed and email digests give you more ways to stay in touch with your prospects.

To keep your prospects interested and build a good rapport, your digital marketing strategy needs a mix of content that lets your audience interact with your company in a variety of ways. A blogging platform makes it easy to upload and organize all kinds of content, including images, videos, audio, and downloadable PDFs.

As an added benefit, a blog gives you a way to gather data such as keyword activity, page views, and click paths that tell you what your target audience wants so you can give them more of it.

 

Why You Need A Digital Marketing Strategy

digital marketing strategyJust a decade ago, word of mouth and a few strategically placed print ads may have been enough to bring in a steady flow of construction clients. These days however, if you don’t have a cohesive digital marketing strategy, you risk being left behind.

Lead Your Prospects to the Sale

Because choosing a construction firm is a major decision, your prospects need time to get to know and like your firm before calling you for a consultation. To avoid losing their interest before then, you need to lead them step by step through the sales process.

Without a strategy, it’s easy to become overwhelmed with your online marketing options and end up taking a scattershot approach. If you’re only publishing a few posts here and there on blogs or Facebook, your prospects won’t see the next step to take in getting to know your firm and are likely to forget about you.

A defined digital marketing strategy leads your prospects through the stages of awareness, interest, desire, and action. It helps you guide your prospects from the first time they discover you in an online search or on social media, through signing up for your free downloads or email list, to finally contacting you.

Use Your Resources More Efficiently

With so many ways to promote a construction firm online, without a plan, you’re liable to spread your resources too thin and waste time on fruitless tactics. Developing an online marketing strategy helps you determine the most productive uses for your time and money. By mapping out exactly how you’ll reach out to prospects and lead them toward a sale, you’ll know where to concentrate your limited resources.

When you know how each component of your strategy fits together, you’ll be better able to analyze your results and optimize your approach.

A strategy makes budgeting and hiring easier, too. You’ll know ahead of time what funding, skills, and other resources you need to execute your plan.

Take time to create a digital marketing strategy, and you’ll attract more clients in less time while staying ahead of your less organized competition.