digital marketing strategy

3 Key Elements to Include in Every Infographic You Create

In a data-driven industry like construction, how you communicate facts plays a critical role in convincing clients to work with you. Infographics make it easy to present data in a clear, memorable, and sharable way, but to be effective, they need all the right elements. An Engaging Story – The most memorable infograpics tell a …

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How a Content Marketing SWOT Analysis Can Help Your Construction Business

Performing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis on your content can help you get an effective, workable content marketing strategy into place quickly. With this done, you can be sure everything you publish will pull its weight in terms of bringing you new construction leads. Get Your Bearings Fast If you’re at a …

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How to Successfully Use Video in Your Content Strategy

Video lets you show off your completed projects, reach a wider audience, and build a more personal connection with your potential clients. For your videos to successfully turn viewers into clients, though, they need to work with the rest of your content. Choose Compelling Topics Chances are, when your would-be clients are searching for videos, …

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Tactical Marketing – Getting Serious About Lead Generation

Whether you’re a generalist or a specialist, understanding your target market is critical to connecting with potential clients and winning more bids. Once you’ve done the groundwork, though, you need specific steps to bring in leads. That’s where tactical marketing comes in. Tactics Make Your Strategy Happen The term tactical marketing is used in contrast …

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Online Advertising – When Does It Really Make Sense?

With the rise of the internet, homeowners, property investors, and your other potential clients have countless new ways to find what they want. Sticking with print advertising alone means missing these new opportunities to reach them. If your ideal clients use the Internet, then online advertising is a sensible investment. Extending Your Market Reach Ultimately, …

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