content marketing

Use Construction Data to Improve Your Content Marketing Strategy

The better your content marketing strategy reflects the realities of the current construction market, the more effective it will be at pulling in customers. Accurate, detailed construction data can help by leading you to profitable markets and pointing out the best ways to reach them.   Precision Target Your Markets Even when you know your …

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Expanding into a New Market for Potential Customers? This Can Help…

As exciting as growing your business can be, it’s natural to have some uncertainty about whether you’re headed in the right direction. Instead of relying on hunches to guide you, let construction market data direct you straight toward a profitable pool of new customers. Focus Your Expansion Even if you have a good feel for …

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Create the Right Content for Your Market and Win More Deals

Content marketing attracts new customers by helping people solve problems they’re having related to your service’s buying cycle. Do it right, and your would-be customers will find you faster and have more reason to choose you over your competition. Research Your Market To create content your target customers want to read, you need to know …

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How to Effectively Use Interactive Content Marketing

Publishing dry technical content isn’t the only way to teach your website visitors about your construction services. By offering content that requires their active participation, you’ll keep your prospects engaged and teach them about your services in a clearer and more memorable way. Make it Fun The more enjoyable you can make learning about your …

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How to Create a Social Media Content Calendar

Construction projects don’t always lend themselves to awe-inspiring Instagram pictures, so getting the most out of social media takes some planning. With a well-organized social media content calendar, you’ll always have something to post that rewards your effort. Clarify Your Goals Before you plan your approach to social media, decide exactly what you’re trying to …

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How a Slide Deck Can Help You Showcase Your Value to Potential Clients

Slide deck presentations don’t have to be boring. With good organization and a little creativity, you can turn your presentations into highly effective tools for convincing prospects of the value you’ll bring to their construction plans. Tell a Story If you’re trying to win over a new client, the goal of your slide deck presentation …

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Why Title Quality Can Make or Break Your Blog Success

The first impression your would-be readers get of your blog posts comes from your titles. Settle for bland, ambiguous titles and you’ll struggle to grow your readership. Invest some time into crafting descriptive, attention-grabbing ones, though, and you can win readers who turn into loyal clients. The Right Kind of Attention When reading online, people …

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Using Emotional Advertising to Attract New Business

When your potential clients are looking for a construction company, facts and data aren’t the only things they consider. How they feel about your company also matters. By appealing to emotion, you can create an immediate connection with new prospects that makes them easier to convert to clients. Build Positive Associations Shock and anger might …

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Why Marketing in the Off-Season is Critical to Building Your Brand

Building a brand isn’t something you can do overnight. If you want to give your target prospects a clear idea of what your construction company stands for, you’ll need to keep your brand in front of them year-round. Earn Top of Mind Awareness Memorability is one of the most valuable benefits a strong brand identity …

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