3 Benefits Of Planning An Editoral Calendar

editorial calendarIf the thought of producing high-quality construction blog and social media content day after day feels a little overwhelming, there’s one tool that can lighten your load: an editorial calendar. A well-planned calendar keeps your content marketing efforts on track and almost completely stress-free.

  1. Higher-quality content – Construction is a complex topic to write about. Even as an expert, you need time to organize your thoughts, conduct research, and double-check your facts. An editorial calendar lets you see at a glance what needs to be ready by when, so you can schedule your content production in stages. This way, you can create more comprehensive material that includes valuable data and input from other experts. You’ll also have time to address your prospects’ seasonal concerns, such as the pros and cons of remodeling in winter. Content like this positions you as an authority and attracts links and social media shares that put your firm in front of new potential clients.
  2. Greater Consistency – No matter how good your content, you won’t build a loyal audience if you only publish whenever you get around to it. Your prospects need to know they can rely on you for fresh, high-value information on a regular schedule or they won’t bother returning. An editorial calendar makes it easy to stay consistent. No more missing days because you were distracted or couldn’t think of anything to write. The more often your prospects come back for new content, the more likely they are to contact you about their construction project.
  3. Less stress – When all your content is planned well in advance, you’ll no longer have to scramble for ideas at the last minute or push to finish something on a tight deadline. You can create your content a little at a time, fitting the work in when it’s most convenient. Following a calendar also means no more guilt over letting yet another week go by without reaching out to your audience.

 

How To Make Content The Cornerstone Of Your Marketing Strategy

content marketing strategyBecause traditional ads tend to get lost in the shuffle online, valuable content is an essential component of an effective marketing strategy. If you plan to base your marketing on content, first spend some time determining what, when, and where you’ll publish.

Focus on Your Audience’s Interests

For your online content to do its job of attracting your ideal clients and convincing them to work with you, it must be tailored to your audience’s needs. Aim to provide real benefits. Your content might get your readers up to speed on new construction trends, help them understand the differences between certain types of building material or explain complex regulations.

Start by creating content that addresses the most common questions you receive. Look at the content you’ve already published, too. Which blog posts have received the most comments and which social media posts see the most likes, shares, and replies? Use polls, surveys, and simple direct questions to ask your website visitors and email list readers what they want to learn more about. Invest in keyword research software to find the phrases your potential clients search for.

Develop a Publishing Plan

An effective marketing strategy demands consistency and that consistency is easier to maintain when you work from an editorial calendar. Create a calendar that covers your:

  • Website
  • Blog
  • Email list
  • And social media profiles

Be sure to also include a balanced mix of text, images, and video. Maximize your efforts by repurposing your content for different platforms. Your Instagram images can provide inspiration for a blog post. The information in that blog post can become the basis for a video.

Aim to plan at least three months ahead if not farther. That gives you time to develop seasonal content as well as content related to upcoming events. Using post scheduling software will save you time, but tailor your posts to each platform.

Valuable content is an excellent basis for an effective marketing strategy, but you’ll need to stay consistent and focus on your audience’s needs to get the best results.