The better your content marketing strategy reflects the realities of the current construction market, the more effective it will be at pulling in customers. Accurate, detailed construction data can help by leading you to profitable markets and pointing out the best ways to reach them.
Precision Target Your Markets
Even when you know your target market well, construction data will give you a deeper understanding that can help you identify sub-niches. As a building materials supplier, you might have already decided to target industrial facilities. More comprehensive data could show you there’s been an increase in food processing plant construction. With that knowledge, you can create more content aimed at the interests of food processing plant builders and owners, such as articles on the pros and cons of using insulated metal panels in these plants or a video tour of a food processing plant where your materials were used.
Targeted content like this is more likely to catch your ideal clients’ attention and encourage them to contact you by showing them you understand the nuances of their project.
Refine Your Content Mix
With so many different types of content you could produce, it’s easy to take a scattershot approach and end up burning through your budget and time with little to show for it. In-depth construction data helps you avoid this by giving you insight into the needs, interests, and habits of your ideal customers so you get a better idea of how to reach them.
If you’re a drywall contractor specializing in commercial remodeling jobs, the data might show you moderate-budget retail remodeling projects are popping up all around a particular neighborhood. Knowing this, you might decide to focus your efforts on creating a downloadable “lead magnet” tips sheet on cost-effective retail remodeling with drywall, a series of related blog posts, and infographics on retail business issues in the neighborhood that you can share on social media to attract potential customers back to your website.
For more on using construction data to develop a powerful marketing strategy, contact Construction Monitor.