content marketing plan

Use Construction Data to Improve Your Content Marketing Strategy

The better your content marketing strategy reflects the realities of the current construction market, the more effective it will be at pulling in customers. Accurate, detailed construction data can help by leading you to profitable markets and pointing out the best ways to reach them.   Precision Target Your Markets Even when you know your …

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How to Create a Social Media Content Calendar

Construction projects don’t always lend themselves to awe-inspiring Instagram pictures, so getting the most out of social media takes some planning. With a well-organized social media content calendar, you’ll always have something to post that rewards your effort. Clarify Your Goals Before you plan your approach to social media, decide exactly what you’re trying to …

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How a Content Marketing SWOT Analysis Can Help Your Construction Business

Performing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis on your content can help you get an effective, workable content marketing strategy into place quickly. With this done, you can be sure everything you publish will pull its weight in terms of bringing you new construction leads. Get Your Bearings Fast If you’re at a …

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