Getting to know your customers isn’t the only way to learn about your market. Studying your competition can lead you toward new opportunities, help you define and capitalize on your strengths, and save you from expensive mistakes. Spot New Opportunities Researching what the competition is up to can reveal whole new markets you’ve been overlooking. […]
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Even when you have a crystal clear image of your ideal customer, you still need to know how to connect with them in a time-efficient and cost-effective way. By alerting you to trends and spotlighting opportunities, detailed data on local construction projects can lead you straight to the clients you want most. Spot the Trends
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When you’ve got all the business you can handle, it seems reasonable to cut down on marketing to keep your schedule sane. Do that, though, and you’re liable to fall into a cycle of feast or famine. By working on long-term marketing instead, you’ll always have a construction project in the pipeline. Build Your Email
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Paying attention to what consumers want isn’t only useful for discovering new markets. It can also help you develop a marketing plan that’s fully in tune with your ideal clients’ needs and interests. Do Your Research To get real value from using consumer trends in your marketing, you need to know what the relevant trends
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As homebuyers become more aware of how eco-friendly features can save them money and protect the environment, demand for these features is rising steadily. Including commonly requested sustainable features in new homes is one way to attract attention from informed homebuyers. Low-E Windows Low-E (low emissivity) windows are treated with a coating that improves their ability to
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While word of mouth might be the biggest part of your current construction marketing plan, it shouldn’t be the only one. Your website has the potential to be a major source of construction leads, but only if you give it the power to do so. Design That Draws Clients Make a good first impression with
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Home technology company Nest is well known for producing some of the most useful cutting-edge devices for the residential market. Now, further advances in some of their most popular smart home technology products are making even more positive changes in how residents control and interact with their environment. Home Automation Nest’s smart devices offer unprecedented
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Thanks in part to both consumer and governmental influence, green building trends are increasingly relevant to today’s construction professionals. Understanding how these trends vary around the world will help you better plan for your company’s future at home and abroad. Driving Factors for Green Growth In many developed economies, including the US, UK, Germany and Poland,
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Following a fatal accident, the use of crawler cranes in New York City was placed under exceptionally strict regulations. These regulations quickly became unpopular with construction contractors and crane companies who found they provided little benefit. Now the regulations are set to be replaced. Tragedy Brings Stricter Regulations On February 5th, 2016, a nearly 600-foot
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The big push in green construction throughout 2016 will put an emphasis on creating energy-efficient buildings that have a low-impact on the health of the environment. Sustainability and energy efficiency are becoming more important to business, governments and consumers around the world. This opens up the possibility for new products that are environmentally responsible. Each
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