A project that was built 40 years ago is a part of the history
of your company, but it is not necessarily interesting to
present-day clients. –Is Your Online Project Showcase Up to Par?
You likely have a large, 3-ring binder with construction projects statistics and photos. You used to carry it with you – stored in your truck – and it showcased construction projects from start to finish. Now you carry your laptop or another electronic device.
Construction Projects: Website Presentations
Today’s consumers want more information faster than ever before. Your website needs to display your completed construction projects with details in words and pictures. You need a dedicated tab for testimonials and project examples. Construction-industry professionals and property owners will often check your website (especially testimonials) before they contact you directly.
A Picture is Worth…
Photos are critical to your story of successful construction projects. If you can schedule overhead photo shoots at the end of each phase, they will present a different perspective.
Here are 5 tips for marketing your completed construction projects using photography:
- Candid camera – Photography of construction projects tends to be…boring. Candid shots of workers are great.
- Crop – Even if the photo is from a distance, if it’s clean and clear, you can crop out all the distractions to tighten the shot.
- Lighting – Excavations are tricky, so try flash photography, no-flash, and supplemental lighting to get the shot you want. When using sunlight, timing is everything. You want the sun at your back.
- Motion – You may see a photo of an idle bulldozer as a work of art, but it plays better if the bulldozer is doing something. Try to capture the activity; the flow of a construction project.
Tell Your Story
The portfolio should not have PDF and MS Office document attachments. Opening separate files make the use of the site cumbersome. –aec-business.com
In addition to a construction projects tab on your website, your blog is another way to cite previous work. Use SEO (search engine optimization) in your content to garner as many internet search hits as possible.
Construction industry companies are putting technology to work for more leads…more profit. Construction Monitor takes big data and makes it relevant and manageable for your business. Contact Construction Monitor to learn how to use building permit data for marketing development.