To be effective, your marketing needs clear direction rooted in a strong foundation. That foundation is your brand, the unique identity of your construction business. By defining your brand, you’ll gain a better understanding of your target market and what it takes to win their business. Develop Your Brand Positioning Brand positioning is the way […]
Build Your Construction Business Marketing on the Right Foundation Read More »
As exciting as growing your business can be, it’s natural to have some uncertainty about whether you’re headed in the right direction. Instead of relying on hunches to guide you, let construction market data direct you straight toward a profitable pool of new customers. Focus Your Expansion Even if you have a good feel for
Expanding into a New Market for Potential Customers? This Can Help… Read More »
When you’ve been working with your market for a while, you develop an instinct for what your customers want. While that instinct might often help, it can also lead you in the wrong direction and distract you from good marketing opportunities. Construction market data keeps you on track by giving you a clearer picture of
Take the Guesswork Out of Your Marketing Strategy Read More »
Effective marketing of your construction company’s services is the cornerstone of business growth. In some cases, successful marketing might be the difference between staying in business or closing up shop. To succeed in the construction industry, your marketing must be aimed at the right audience. Here are some ways you can use construction marketing techniques
The Importance of Targeting Your Construction Marketing Read More »
While word of mouth might be the biggest part of your current construction marketing plan, it shouldn’t be the only one. Your website has the potential to be a major source of construction leads, but only if you give it the power to do so. Design That Draws Clients Make a good first impression with
Best Practices for Contractor Websites Read More »
