The statistics about using video in construction marketing tell the story best: 46% of users act after viewing a video ad. 87% of online marketers use videos. Blog posts incorporating video attract 3x as many inbound links as blogs without video. Facebook videos have 10 times the reach as YouTube. Videos up to two minutes long get the most engagement. Viewers retain 95% of […]
Construction Marketing: Video Production Tips Read More »
“I’m too busy for a construction marketing strategy,” said no contractor ever. If you’re too busy to win more business, why aren’t you on the cover of Fortune Magazine? We’re in this business because we love what we do, but making money is nice, too. Make 2021 your year to take control of your company
Is Your Construction Marketing Strategy Stale? Read More »
According to April 2020 Forbes, U.S. construction output growth this year could range between zero and -8%. You read that right: minus eight percent. It’s not all about COVID-19 illness and shutdowns, although that will have a stunning impact on the construction industry for many years. Supply shortages have paralyzed many projects. Marketing management is crucial.
Construction Marketing Tips for Summer 2020 Read More »
The Internet has offered some of the best sources for advertising and marketing since sliced bread. Because of its incredible draw, some construction marketing managers have neglected display, local, and direct-mail promotions. Any solid marketing plan includes several types of marketing to reach customers and prospects. Construction-industry businesses tend to be area-focused, so local advertising and direct
Construction Marketing: Common Direct Mail Mistakes Read More »
Everyone in our country has taken a hit by the COVID-19 epidemic. We hope you’ve not suffered personal losses of loved ones, but we know you’ve had some coronavirus-related economic setbacks. As of May 2020, construction marketing gained a new element: pandemic recovery. Construction Marketing Strategies If you began your recovery strategy in March, good job! Implementation begins
How to Give Your Construction Marketing a Fresh Start Read More »
Video marketing is becoming one of the main ways that organizations are communicating with customers. While many in the construction industry continue to avoid this viable marketing tool, your overall sales and promotion strategy should include some video capabilities. Your first step is to hold a planning session and include at least one representative from
Video Marketing Tips for Your Construction Business Read More »
Construction data can help make your website more relevant and informational to your most likely prospective clients. Research shows interested customers don’t linger long on sites where products and services are not specific to the customer’s needs or locale. Effectively prioritizing the information on a website helps generate maximum exposure and amplify sales potential. Utilizing
Using Construction Data to Improve Your Website Read More »
You won’t hear many construction industry professionals say, “I wrote the book on…” There aren’t that many books written about content marketing using construction data. There simply aren’t that many construction-industry books, period. What is Construction Industry Content Marketing? Content marketing is a strategic marketing approach…to drive profitable customer action. –Content Marketing Institute If it sounds
How to Use Construction Data in Your Content Marketing Book Read More »
It doesn’t matter whether you are a construction industry company marketing to B2B (business-to-business) or B2C (business-to-client). Applications for building permits can reveal a lot of information that can impact your bottom line. As with everything else, construction data is a tool. You need to develop ways to use that information to your business advantage.
Building Permits and Your Client’s Buying Cycle Read More »
To stay in contact with potential customers, your construction-industry organization should be sending informative, “cold” emails bi-weekly to weekly. Cold emails are unsolicited emails sent to your customer contact list. With cold emails, less is more; they should average 100 words if possible. How to Create Better Emails Here are ways to create emails they will open
Send Emails They WILL Read Read More »
