The statistics about using video in construction marketing tell the story best: 46% of users act after viewing a video ad. 87% of online marketers use videos. Blog posts incorporating video attract 3x as many inbound links as blogs without video. Facebook videos have 10 times the reach as YouTube. Videos up to two minutes long get the most engagement. Viewers retain 95% of […]
Construction Marketing: Video Production Tips Read More »
“I’m too busy for a construction marketing strategy,” said no contractor ever. If you’re too busy to win more business, why aren’t you on the cover of Fortune Magazine? We’re in this business because we love what we do, but making money is nice, too. Make 2021 your year to take control of your company
Is Your Construction Marketing Strategy Stale? Read More »
Video marketing is becoming one of the main ways that organizations are communicating with customers. While many in the construction industry continue to avoid this viable marketing tool, your overall sales and promotion strategy should include some video capabilities. Your first step is to hold a planning session and include at least one representative from
Video Marketing Tips for Your Construction Business Read More »
In the construction equipment industry, there’s no such thing as too much information, otherwise known as TMI. Today’s customers, in their quest of wanting to know more about everything, have become data-driven. Businesses slow to catch on will be the also-rans in a competitive race for market share. If your business includes marketing construction equipment, your
Marketing Construction Equipment: Get Data-Driven Read More »
