“I’m too busy for a construction marketing strategy,” said no contractor ever. If you’re too busy to win more business, why aren’t you on the cover of Fortune Magazine? We’re in this business because we love what we do, but making money is nice, too. Make 2021 your year to take control of your company […]
Is Your Construction Marketing Strategy Stale? Read More »
According to April 2020 Forbes, U.S. construction output growth this year could range between zero and -8%. You read that right: minus eight percent. It’s not all about COVID-19 illness and shutdowns, although that will have a stunning impact on the construction industry for many years. Supply shortages have paralyzed many projects. Marketing management is crucial.
Construction Marketing Tips for Summer 2020 Read More »
The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again. –Entrepreneur Your annual construction marketing plan flew out the window March 2020. But this is no time to keep your cards close to your chest. When the economy tanks, gamblers often win by rerouting money
What’s Missing from Your Construction Marketing Plan? Social Media Read More »
The Internet has offered some of the best sources for advertising and marketing since sliced bread. Because of its incredible draw, some construction marketing managers have neglected display, local, and direct-mail promotions. Any solid marketing plan includes several types of marketing to reach customers and prospects. Construction-industry businesses tend to be area-focused, so local advertising and direct
Construction Marketing: Common Direct Mail Mistakes Read More »
Everyone in our country has taken a hit by the COVID-19 epidemic. We hope you’ve not suffered personal losses of loved ones, but we know you’ve had some coronavirus-related economic setbacks. As of May 2020, construction marketing gained a new element: pandemic recovery. Construction Marketing Strategies If you began your recovery strategy in March, good job! Implementation begins
How to Give Your Construction Marketing a Fresh Start Read More »
Creating a construction marketing plan is a complex undertaking and it’s easy to overlook aspects that could help you grow your business. By reviewing your plan for missing pieces and using construction data to fill in the gaps, you can find new, more effective ways to reach your target market. In-Depth Customer Personas Segmenting your
What’s Missing From Your Construction Marketing Plan? Read More »
Preparing your business for the future is a lot easier when you have some idea of what to expect. Data on what’s happening in today’s construction market helps you develop the foresight you need to take advantage of emerging opportunities while steering clear of potential threats. Shifting Demand in Project Types Changes in the types
Identifying Construction Trends for 2020 Read More »
Even if you think you know your target market inside and out, their needs and wants will change over time. By staying on top of those changes and adapting your marketing strategy accordingly, you’ll be better able to profit from market demands. Construction Trends Local building permit data is an invaluable information source on trending construction
Using Construction Trends to Improve Marketing Strategy Read More »
Knowing who you’re selling to is essential for successfully marketing your offer. Whether you’re starting a new construction business, revamping an existing one or just fine-tuning your marketing plan, construction market data can help you define your best customers so you can reach them more effectively. Geographics Finding out where your potential buyers are located
How to Define Your Target Market Read More »
Because no two construction businesses are quite the same, your competitors are bound to have insight you don’t. Data on the top companies in your area gives you a better understanding of how your successful competitors do business so you can learn from their experience. Spot new opportunities – Learning what your competitors are working
Construction Marketing: 4 Things to Learn From the Competition Read More »
