“I’m too busy for a construction marketing strategy,” said no contractor ever. If you’re too busy to win more business, why aren’t you on the cover of Fortune Magazine? We’re in this business because we love what we do, but making money is nice, too. Make 2021 your year to take control of your company […]
Is Your Construction Marketing Strategy Stale? Read More »
The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again. –Entrepreneur Your annual construction marketing plan flew out the window March 2020. But this is no time to keep your cards close to your chest. When the economy tanks, gamblers often win by rerouting money
What’s Missing from Your Construction Marketing Plan? Social Media Read More »
To stay in contact with potential customers, your construction-industry organization should be sending informative, “cold” emails bi-weekly to weekly. Cold emails are unsolicited emails sent to your customer contact list. With cold emails, less is more; they should average 100 words if possible. How to Create Better Emails Here are ways to create emails they will open
Send Emails They WILL Read Read More »
Creating a construction marketing plan is a complex undertaking and it’s easy to overlook aspects that could help you grow your business. By reviewing your plan for missing pieces and using construction data to fill in the gaps, you can find new, more effective ways to reach your target market. In-Depth Customer Personas Segmenting your
What’s Missing From Your Construction Marketing Plan? Read More »
