construction marketing data

Marketing Construction Equipment: Get Data-Driven

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In the construction equipment industry, there’s no such thing as too much information, otherwise known as TMI. Today’s customers, in their quest of wanting to know more about everything, have become data-driven. Businesses slow to catch on will be the also-rans in a competitive race for market share. If your business includes marketing construction equipment, your […]

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Using Building Permits in Creating Your Marketing Schedule

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The building industry encompasses many types of businesses and organizations. Construction companies may form the foundation for our industry, but there are many more: interior design, landscaping, appliance sales, water conditioning services, real estate, carpet, insurance… The list is unlimited. Your company (and your bottom line) depend on area-specific new and/or renovated properties. Building permits

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