Whether your target clients are property developers and investors or business owners in need of new facilities, chances are they’re on LinkedIn. With preparation and a little patience, you can build relationships with the professionals who use this social platform and turn them into paying clients. Reach Out with Value Before you do anything on […]
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A blog that can convert readers to leads is an invaluable marketing tool, but to bring your blog to that level, you need more than just regular construction news updates. Authoritative content combined with a little direction will give your readers more reason to contact you. Conversion strategies Prioritize quality – To get your blog
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Word of mouth has always been an important part of construction marketing, and the growth of social media gives you even more power to build buzz around your firm. To get a consistent flow of leads from your social media efforts, though, you need the right approach. Provide Content Worth Sharing Social media makes it
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A contractor website can be either an invaluable tool or a waste of money depending on how it’s designed. To turn yours into a profit-maker, try a few time-tested contractor marketing tips for better lead generation. Display top-quality photos: Providing clear photos of your work is one of the best ways to show prospective clients exactly
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Low-ball bids might win you a few jobs, but they’re not great for your bottom line and underbidding isn’t a viable long-term strategy. For sustainable growth, invest in the more profitable approaches to bidding on a construction project. Lay a Solid Foundation Specialized expertise helps you stand out in a crowded market and attract your
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For any company, a steady stream of new customers is vital to sustaining the business. A commercial or residential commercial customer may have a large construction project for you, but once that job is completed, they may not need your services again. Lead generation in the construction business must be constant and consistent, taking into
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Social media is ubiquitous these days, but it takes some planning to use it profitably. Using social media in the construction industry is no different. A full 90 percent of construction firms have found social media beneficial for construction lead acquisition, according to a survey conducted by the Construction Marketing Association. Fine-tuning your strategy will
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