Building permit reports are necessary for all construction and some home remodeling projects. To obtain a building permit, companies apply to the local (city/county) government and include a construction site plan and architectural blueprints. Getting building plan approval can sometimes take weeks or even months.
While the project stakeholders are waiting for the go-ahead, what are you doing? You should be using the information – building permit reports – to quickly begin cultivating marketing potential.
Big Business Strategies Also Work for Small Businesses
If you think the largest chain stores in the U.S. use building permit reports, you’re right. Everything imaginable that is sold or serviced has a demographic or the potential to create a need in a region.
Up-to-date information is critical but historical data is necessary as well. Here are 4 ways to use building permit reports:
- Direct sales – Connect with contractors, subcontractors, architects, developers…key players involved in all building projects. Arrange a face-to-face to explain what you can do for them and why they need your product and/or service. And remember, when you don’t close a sale, open a relationship.
- Door-to-door marketing – New homeowners pay close attention to snail-mail advertisements. Never lose a chance to introduce your company to prospective customers.
- Expand – Subdivisions and new developments in a specific geographic area are your cues to consider another location for your business.
- Sit tight – Housing starts are the primary indicator for the economic situation in every locale. If you look at recent building permit reports and see a downhill trend, it’s time to assess your company position.
Business Decisions and Priorities
Making payroll, earning a profit, quality workmanship, customer satisfaction; these are priorities. Your business decisions consider those and many more factors.
We are facing economic uncertainty and you may be making business decisions you’d rather avoid. But it’s a good time for building permits research and development. Take one or more tutorials and get a free report.