Building Permits and Your Client’s Buying Cycle

building permits and the buying cycle

It doesn’t matter whether you are a construction industry company marketing to B2B (business-to-business) or B2C (business-to-client). Applications for building permits can reveal a lot of information that can impact your bottom line.

As with everything else, construction data is a tool. You need to develop ways to use that information to your business advantage.

Use Building Permits and Construction Data to Grow Business

Your customers go through 5 buying cycle stages:

  1. Awareness – Your potential customer is beginning to develop an action plan and files for building permits.
  2. Consideration – This is where you proactively seek to add your product and service solutions to the customer’s action plan. This is actually the most important buying cycle. 
  3. Intent – Your customer is reviewing pricing options and making decisions. Whether right or wrong, those decisions are driven by emotions, money, time, and logic.
  4. Purchase – It’s decision-making time for your customer. Did you make the cut?
  5. Repurchase/renewal – This buying cycle is contingent upon what you sell and/or service.

Building Permits: More Than Meets the Eyes

Building permits can tell you how much new construction and renovation is going on where. But dig deeper… –Using Building Permits

Again, it doesn’t matter what your connection is within the construction industry. One food truck company monitors construction sites and makes frequent lunchtime appearances at worksites. With regular analysis, building permits data can reveal prior and current trends in your geographic area of interest. You can use this information to your advantage.

Use It or Lose It

If you’re not using business permits data, someone is, and they’re likely a competitor for your business.

Construction information technology (IT) is driving our industry’s sales and services and fewer of us are sitting around, waiting to be called. Some of the most respected and long-established companies are discovering that customer response to their proactive marketing results in additional quotes and projects.

Discover how building permits data and trends can increase your profits in 2020. Call 800-925-6085 or contact Construction Monitor to request free tutorials and more information.

Smarter Marketing Using Building Permits

marketing

There are a lot of ways to get a feel for your prospects’ interests, but few are as accurate as reviewing building permit data. When you have detailed information on the projects going on within your target market, you can create marketing that’s truly in tune with your prospects’ needs.

Understand Your Prospects’ Goals

While talking with your prospects and suppliers can give you a general idea of what interests your target market, building permits show you exactly how they’re spending their money. You’ll find out what types of projects are most popular and how much more popular certain projects are than others.

If you sell countertops and find your area has a similar amount of kitchen and bathroom remodels in the works, you’ll know to create marketing that’s relevant to both. If bathroom remodels are coming in a distant second, though, you might decide to focus your marketing on the advantages your countertops have in the kitchen, such as their ability to resist food stains and heat damage.

Get a Feel for Their Budget

Building permit data lets you see how much your target prospects are spending on their projects. That information can guide you on which products and services to promote as well as how to position your company. If you’re a general contractor specializing in single-family homes and the data says your area’s home builders have high budgets, you might grab their attention by promoting the luxury features your company can build.

On the other hand, if budgets tend to be modest, you’ll probably have better luck with marketing that focuses on the cost-effectiveness and durability of the homes you build.  

If you sell swimming pools, fireplaces or other features best suited to upscale homes, building permit data can help you find high-end building hot spots. This lets you target your marketing toward those affluent neighborhoods where a large number of homeowners are making upgrades.

To learn more about using building permit data to perfect your marketing, contact us at Construction Monitor.

Using Construction Data to Improve SEO

construction data

If you speak with an old-timer in the construction industry, it might sound as if things were easier before the internet. Everyone knew everyone else, and local jobs were bid by the same area companies every time.

It worked. You didn’t need a website or a blog to get work and find customers. Today, you need as much industry-specific information as possible and you need SEO.

What Is SEO?

Search engine optimization is ensuring your company appears when potential customers enter text into Google’s search box. You want to appear on the first page of their search.

If an architect has plumbing design questions, the search engine query might be: “Plumbing contractor Tomball Texas.” If that’s your market, your company should appear in the architect’s search “window.”

Blogs help because they are a great venue for embedding keywords, linking to your company, and highlighting what you do into the content. This increases the number of website visitors.

How to Use Construction Data for SEO

Your first step toward SEO is to get the information you need for your target demographic. Building permits reports can tell you what areas of a city/county/state are growing, which are declining, and where remodeling construction is trending.

Even if you’re the Big Kahuna in your construction-industry subsector, smart businesses keep an ever-watchful eye on trends. This can reinforce your marketing strategy or signal it’s time to move in another direction. What’s important is you need knowledge and you need to use it for profit.

Example: Building permits for warehouse construction are increasing in a nearby county. What does this mean for your company?

  • If you’re a management company, this means businesses may need inventory management services.
  • If you’re a moving company, this means some businesses may require heavy-lifters and transportation services for large inventories.

Cleaning companies, building materials companies, plumbing, roofing, solar energy solutions companies, if your business is a for-profit, building permits can provide marketing direction.

Construction Monitor Has the Data

Time moves faster today; no doubt about it. Don’t waste it. Contact Construction Monitor for timely construction industry information.

Who Can Benefit from Building Permit Data?

building permit data

Every company – online or physically landlocked, small business or mega-corporation, service or sales – can benefit from building permit data. Can you think of any organization that would not need information that is one of the data sets used on a national level to review and predict economic trends?

At the national level, the New Housing Permits Data series
is one of the 11 data sets comprising the Composite Index
of Leading Economic Indicators.
 –InContext

New housing starts and remodeling information actually benefit businesses more on a local level than nationally. This is especially true when used as economic predictors; marketing campaigns can be developed using business permits data.

Examples: How to Use the Information

On a macro level, permits can reveal broad trends like economic growth, gentrification, adoption of solar technology, and more.ICC

Building permits are usually needed for:

  • Building additions
  • Electrical systems
  • HVAC (heating, ventilation, air conditioning) systems
  • New building construction
  • Plumbing systems
  • Renovations
  • Residential work

Here are ways companies use building permit data to drive marketing strategies:

  • Garage conversions to living space
    • Apartment-sized furniture space
    • At-home elder-care services
    • Carports
    • Interior design
    • Plumbing services

…and more

  • New homes
    • Contractor bidding
    • Home furnishings
    • Landscaping
    • Property management
    • Recycling/waste management services
    • Urgent care facilities

…and more

  • Swimming pools/spas
    • Deck sales/construction
    • Filtration system upgrades
    • Patio furniture
    • Pool chemicals/maintenance services

…and more

Prepare for 2020…and Operate with a Sense of Urgency

Construction Monitor provides building permit information when you need it: weekly, monthly, quarterly, or annually. You or a designated member of your organization can begin analyzing and applying that knowledge quickly.

This year, lead generations can make the difference between getting by and getting better. You are about seven times likelier (than your competitors) to have a meaningful conversation with a company decision-maker if you respond faster.

The largest distributor of construction industry data can help you build your business in 2020. Contact Construction Monitor to learn more.

Using Building Permits in Creating Your Marketing Schedule

Building Permits

The building industry encompasses many types of businesses and organizations. Construction companies may form the foundation for our industry, but there are many more: interior design, landscaping, appliance sales, water conditioning services, real estate, carpet, insurance… The list is unlimited.

Your company (and your bottom line) depend on area-specific new and/or renovated properties. Building permits can shape your marketing strategy when used to target your demographics.

Building Permits Can Increase Sales, Service

If you feel as if your marketing strategy is more like a shot in the dark, you’re probably right. Small- to medium-size business owners, in particular, may not have a sales/marketing department, so who’s in charge of advertising? You are.

Your organization needs advertising presence in:

  • Broadcast
  • Direct mail
  • Mobile/cellular
  • Home-based businesses
  • Pay-per-click
  • Print
  • Social media

National, state, county, and community building permits reports allow you to:

  • Bid on sales leads
  • Identify most active contractors in any given area
  • Pull and utilize data/information you need now
  • Receive daily, real-time advertising lead generation
  • Stop chasing non-qualified leads
  • Target specific areas with advertising campaigns

Data is Only as Valuable as Analysis

If building permits reports sound like something you could use, get started! But they aren’t much good if you don’t analyze – and utilize – the data. You should look for:

Hot Spots/Fads

Building permits can tell you how much new construction and renovation is going on where. But dig deeper. Your company may sell hot tubs, but spas are trending. How can you channel your 2020 marketing?

Opportunities/Risks

Building permits can “show you the money” in your area. If you sell swimming pool equipment, how many residential/commercial pools/spas were built in 2017, 2018, 2019? What’s the trend for 2020? Studying data can help you evaluate business goals.

Information Technology Increases Business

Construction Monitor Inc. can help you get the most out of building permits’ data. Ask us about ways to target marketing projects using comprehensive, up-to-date information.

We are a flagship. Construction Monitor leads the way with U.S. building permits generation and utilization ideas for you and other construction industry businesses.

Learn more. Contact us today.

Paternon, New Jersey Contractors Protest the Handling of Building Permits

Construction workers and contractors in a New Jersey town clashed with police and municipal authorities in an April protest against delays and denials in building permit processing in New Jersey.

building permit
Source: iStock.com/Branislav

The protests occurred in Paterson in response to what the protestors considered extreme slowness in processing and issuing building permits for new projects, reported Ed Rumley in an article in the Paterson Press that appeared on NorthJersey.com.

The delays in building permit approval have severely damaged construction workers’ and contractors’ ability to make a living, the protesters claimed. Denials of some building permits have also significantly affected the livelihood of workers in the Paterson area, according to the protestors.

Many of the protestors’ objections center on a relatively new inspector, hired about nine months prior, who they accuse of being too rigid and unwilling to compromise, Rumley reported.

The protests eventually led to a confrontation with the local police, who told the demonstrators to disperse since they didn’t have the required permits for the gathering. Tensions increased at that point, Rumley reported, but were defused after Paterson Mayor Jose “Joey” Torres arrived and spoke with the protestors.

The exchanges between the protestors and authorities sometimes became heated, but the protests broke up without incident.

Torres acknowledged that the building permit process has been taking too long. He promised the protestors that he would be making changes to the way the building permit process works, according to Rumley’s article. Torres indicated that system-wide changes were needed and that plans were underway to make the long-term shifts in process and policy that would make it easier to get building permits approved.

Torres’s solutions include a reorganization of Paterson’s community improvement division, which handles building permits.

Construction Monitor helps industry professionals stay up to day on trends and developments in the construction trade throughout the country. Contact us today for more information on the current controversies surrounding building permit processing in New Jersey and how this situation may affect construction projects in and around that state.

Spiderman Actor Tobey Maguire Is Flipping His Plantation-Style Home in Brentwood

Actor Tobey Maguire is reportedly flipping a Brentwood home for a profit of nearly $2 million. The plantation-style home in the Los Angeles neighborhood of Brentwood is on the market for $10.25 million. This price is in contrast to the $8.45 million Maguire paid for the home in 2014.

Continue reading Spiderman Actor Tobey Maguire Is Flipping His Plantation-Style Home in Brentwood

Home Security Systems Evolving With Smart Home Trends

As smart home technology expands and evolves, home security trends indicate that residential alarms, monitoring systems and related devices will also keep up with the increasing integration of electronics and daily living.

Continue reading Home Security Systems Evolving With Smart Home Trends

5 Tips to Help Construction Professionals Protect Their Contractual Rights

construction professionalsWinning a bid gives you many reasons to celebrate, but don’t let it distract you from the fact that you still need to protect contractual rights and ensure all legal aspects of the project are in order. Here are five ways that construction professionals can protect contractual rights in all the bids they submit. Continue reading 5 Tips to Help Construction Professionals Protect Their Contractual Rights

Demand for Manhattan Condos Evident as Highest-Ever Asking Price Hits $110 Million

Manhattan CondoThe latest proof that demand for Manhattan condos is reaching new heights can be found, appropriately enough, on the 58th floor summit of the Woolworth Building—once the tallest skyscraper in New York City. The asking price issued by developers for the 8,975-square-foot penthouse is $100 million, the highest ever recorded in downtown Manhattan. It’s a condo that incorporates nine floors in the building, with the main living spaces situated on the 50th and 51st level. Amenities include a great room and wine cellar on lower floors and a library or media room along with an observation deck at the top.   Continue reading Demand for Manhattan Condos Evident as Highest-Ever Asking Price Hits $110 Million