Because no two construction businesses are quite the same, your competitors are bound to have insight you don’t. Data on the top companies in your area gives you a better understanding of how your successful competitors do business so you can learn from their experience. Spot new opportunities – Learning what your competitors are working […]
Construction Marketing: 4 Things to Learn From the Competition Read More »
Taking educated guesses about your target market might have worked decades ago, but with the wealth of data available today, it’s no longer sufficient or necessary. By leveraging data on the construction projects happening in your area, you can develop a marketing strategy based on facts instead of assumptions. Researching Your Market Through Building Permit
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To be effective, your marketing needs clear direction rooted in a strong foundation. That foundation is your brand, the unique identity of your construction business. By defining your brand, you’ll gain a better understanding of your target market and what it takes to win their business. Develop Your Brand Positioning Brand positioning is the way
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Managed well, even a modest marketing budget can bring impressive results. Knowing where to put your marketing money isn’t just about finding the right advertising channels, though. To get the greatest return on your investment, you need to zero in on the right prospects and be ready for them when they come. Focus on Active
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Trust is the foundation of any business relationship, but it takes on even greater importance in the construction field where your clients trust you with their homes and investment projects. Showing your prospects you truly understand their goals goes a long way toward building that trust. Get to Know Their Needs Your would-be clients want
Building Trust With Potential Clients Read More »
When your competitors are just a quick internet search away, building loyalty in your customers requires a strategic approach. By using market data to predict your customers’ needs and by staying in touch during the slow times, you can keep your customers around for years. Give Them What They Want When your customers know you
Building Loyalty in Your Customer Base Read More »
Even when you have a crystal clear image of your ideal customer, you still need to know how to connect with them in a time-efficient and cost-effective way. By alerting you to trends and spotlighting opportunities, detailed data on local construction projects can lead you straight to the clients you want most. Spot the Trends
How the Right Data Can Help You Reach Your Ideal Customer Read More »
If you want to bid less, but earn more, finding the right construction projects to bid on is half the battle. By searching building permits and other local construction data, you can uncover more ideal projects while avoiding potential problem clients. Play to Your Strengths Instead of considering any project that comes your way, take
Getting the Inside Scoop on Which Construction Projects to Bid On Read More »
Fire-rated glass is commonly used for interior windows and glass walls in building and renovation projects. However, recent trends indicate that this type of glazing can also be a good choice for exterior projects. Here’s a brief introduction to using fire-rated glass in exterior applications.
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A growing trend in home building in the United States has some homeowners choosing a compact lifestyle rather than seeking larger houses that impose substantial cost burdens and long-term mortgage commitments. The movement toward these self-described “tiny houses” continues to gain momentum, with more and more individuals, couples and families choosing a dramatically smaller living
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