Building Loyalty in Your Customer Base

When your competitors are just a quick internet search away, building loyalty in your customers requires a strategic approach. By using market data to predict your customers’ needs and by staying in touch during the slow times, you can keep your customers around for years.

Give Them What They Want

When your customers know you understand their needs like no one else, you become their go-to provider. They’ll have little reason to shop around for anyone else. Keeping up on the trends helps you anticipate your customers’ needs so you’ll always be ready with the products and services they want.

Reviewing building permit data tells you what types of construction projects are happing in your area. If you sell lighting fixtures and there’s a rise in office building construction, chances are a lot of your customers will be looking for LED task lighting. An increase in warehouse construction, on the other hand, suggests they’ll be coming to you for batten and high bay fittings. Data on the top companies in your field can help, too. If local contractors are making a killing on kitchen and bathroom remodels, it’s probably worth having a good inventory of lighting for those rooms.

Stay in Touch

Construction work is seasonal and cyclical, so your customers might not always have a constant line-up of building projects. No matter how happy they are with your work, it could be months to years before they need you again. Staying in touch with them during their down times helps ensure you’re the first company they think of the next time they’re ready to buy.

A blog and email newsletter are both efficient ways to stay connected with your customers, but the topics you choose have to be relevant. Construction industry data can help you find those topics. If recent building permit data tells you home additions are hot now, blogging on the subject will encourage customers to keep visiting your website even when they aren’t ready to buy immediately.

How the Right Data Can Help You Reach Your Ideal Customer

Even when you have a crystal clear image of your ideal customer, you still need to know how to connect with them in a time-efficient and cost-effective way. By alerting you to trends and spotlighting opportunities, detailed data on local construction projects can lead you straight to the clients you want most.

Spot the Trends

Reviewing local building permit data can help you find neighborhood trends that show where your ideal clients might be within your area. If you’re a general contractor focusing on home additions, a neighborhood with a high rate of home addition, remodeling, and renovation permits is a rich source of clients. Neighbors take inspiration from each other and once a few start renovating, more are sure to follow. Do a great job for one client and your name will spread through word of mouth. For financing providers, keeping an eye out for new building permits can reveal clients who are in the market for construction or home improvement loans.

Track Their Habits and Interests

When you know your ideal clients well, data from a building permit can help you surmise what the property owner might be buying soon. A building permit for a large house in an affluent neighborhood is a good indication the owner might be interested in high-end countertops, cabinets, and floor coverings. If you sell eco-friendly or smart appliances, looking for house plans that include solar or geothermal heating can help you find homeowners interested in cutting-edge appliances.

Hoping to find more repeat business? Looking at the construction history of a building tells you who might become a long-term client. If a homeowner renovated their kitchen one year and built an addition the next year, that suggests an on-going interest in home improvement. On the other hand, if a home hasn’t been renovated in the last 20 years, the owner might be actively searching for someone to do the job. You’ll have a chance to reach them before your competition does.

To learn more about using construction data to reach your ideal clients, contact us at Construction Monitor.

Getting the Inside Scoop on Which Construction Projects to Bid On

If you want to bid less, but earn more, finding the right construction projects to bid on is half the battle. By searching building permits and other local construction data, you can uncover more ideal projects while avoiding potential problem clients.

Play to Your Strengths

Instead of considering any project that comes your way, take the initiative to seek out projects where your unique skill set will be valued. A would-be client is far more likely to pay attention to a bid from a company offering expertise in the exact services they need. If you’re a general contractor specializing in light commercial construction, searching local commercial building permits can lead you toward potential clients. From here, you can narrow your search to specific building types, such as retail stores or medical offices, to find the right construction projects to bid on. If you’re a high-end building materials supplier, remodeling permits are a good source of potential clients looking for products to upgrade their interiors.

Check for Signs of Trouble

Using building permits to find potential clients can help you weed out the troublesome ones before you waste any time on them. If the same residential property developer has already let one or more building permits expire for their current project, it could mean they’re having trouble finding the right contractor. A little further investigation can tell you why that is and whether or not the project is worth pursuing. If the project requires specialist skills or materials you’re an expert in, you could be a shoo-in for the job. On the other hand, it could mean the developer is having financing problems or they have a bad reputation and you’re better off avoiding the project.

Building permits also help you find out if the project will require methods or materials you’re unfamiliar with, if regulations might make it difficult to actually complete the project or if the work will require more effort than it’s worth.

For help finding valuable construction projects to bid on, contact us at Construction Monitor.

Using Fire-Rated Glass for Exterior Applications

fire safetyFire-rated glass is commonly used for interior windows and glass walls in building and renovation projects. However, recent trends indicate that this type of glazing can also be a good choice for exterior projects. Here’s a brief introduction to using fire-rated glass in exterior applications.
Continue reading Using Fire-Rated Glass for Exterior Applications

Tiny Houses See Construction Boom in Tough Economic Times

tiny housesA growing trend in home building in the United States has some homeowners choosing a compact lifestyle rather than seeking larger houses that impose substantial cost burdens and long-term mortgage commitments.

The movement toward these self-described “tiny houses” continues to gain momentum, with more and more individuals, couples and families choosing a dramatically smaller living space.
Continue reading Tiny Houses See Construction Boom in Tough Economic Times

Using Building Permit Data for Successful Lead Generation in the Construction Business

Building Permit DataEvery business, particularly construction firms, requires a steady influx of new customers to sustain revenue flow and profitability. Lead generation in the construction business flows from a number of consistent categories, but adding building permit data to these sources will significantly expand your reach into areas you may not have even considered. Continue reading Using Building Permit Data for Successful Lead Generation in the Construction Business