Can Construction Data Help Your Appliance Business?

construction data

The small home appliance market forecast¹ for 2020-2026 was released in February. The small home appliance market includes:

  • Food Preparation Appliances
  • Heating Appliances
  • Irons
  • Personal Care Appliances
  • Small Kitchen Appliances
  • Vacuum Cleaners

The large home appliance market² includes:

  • Air Conditioners
  • Kitchen Appliances
  • Refrigerators
  • Television
  • Washing Machines
  • Others

If you sell appliances – small or large – you’re part of the construction industry, which means construction data can help you develop marketing strategies for tough times. Like today.

Use Construction Data to Strategize

The coronavirus pandemic may not have caught us completely by surprise. But few could have predicted the global shut-down for many industries, including the appliance market.

Contractors and homeowners are concerned about income, but when the economy bounces back – and it will – construction data tools will have you poised to take control of your geographic market share.

Timing is Everything

The only thing that overcomes hard luck is hard work. -Harry Golden

It’s slow right now; that can be a good thing. Developing real-time leads using building permits information is going to give you a competitive edge. Now is the time for you to lay the foundation to better your business. Building reports generate construction data that can be sorted by project information such as: 

  • Address
  • Scheduled start date
  • Types/job specifics
  • Value

How to Boost Your Appliance-Industry Business

Your first task is to decide what type of construction data will best provide the information you require. Building permit tools are available. Plugging them in is your job.

Basic construction data information may give you exactly what you need. It will also tell you the top 15 general contractors you should cultivate in any area of the U.S. (It’s free.)

Sometimes, more really is more:

Powersearch – Choose from:

  • Architects
  • Contractors
  • Developer/tenants
  • Owner/builders
  • Owners

…Then select residential and/or commercial construction. Whether it’s in-the-works new builds or temporarily paused renovations, connect with decision-makers. Let them know when they’re ready for appliances, you’ll be ready.

Construction Monitor: 30 Years of Construction Data Development

Startups must work hard to overcome experienced competitors. Established companies work even harder to reinforce their brand.

We understand what your business needs to succeed, and we want to help. Construction Monitor is the flagship building permits reports information source, and we work hard to be the best.

Let us partner with you today for a better tomorrow.

¹https://www.marketwatch.com/press-release/small-home-appliance-market-2020-global-industry-analysis-size-share-growth-trends-key-players-and-forecast-to-2026-2020-02-06
²https://www.marketwatch.com/press-release/home-appliance-market-overview-2020–impact-of-industry-peers-driving-factors-distributors-wholesalers-end-use-sector-by-region-by-country-forecast-to-2026-2020-01-27

Using Construction Data for Your Cabinet Business

construction data for your cabinet business

Basic building permit reports are public information. Anyone can access them. It takes time – a great deal of time – to fine-tune the construction data your organization needs and can use.

By the time you have sorted trends, projections, new housing starts, renovation requests, historical data… You may be too tired to structure a marketing plan. And that’s the primary purpose of identifying construction data found in building permit reports: to give companies a competitive edge in any kind of economic environment.

Trends in the Cabinet Industry

The U.S. market for kitchen cabinets is estimated at $9.5 billion and estimated to reach $17.1 billion globally by 2021. The growth is being driven by “showpiece” kitchens for new housing starts. Age-in-place renovations for single-story homes should include easy-access cabinets with pull-out shelving and racks.

Building Permits Give You Acess to What, When, and Where

If your business is focused on selling cabinets for kitchens and baths, you should know your customer base. Also know this: Your customer base changes and in this fast-paced economy, 5-year plans are ridiculous. Savvy organizations access construction data monthly and weekly.

Large companies use local retailers to market their brand. If your cabinetry demographics are national, building permit reports can tell you which areas of the country need nurturing. Which areas of our country are building-boomers? Your retailers need up-to-date, local construction industry data to develop marketing campaigns.

Strong Foundations for Future Success

If you pride yourself on creation and artistry – you are a cabinet-maker – your customer base can be national as well. “I’ve got more business than I can handle,” may work for you today, but your granddaughter crafting alongside you may feel differently someday. Provide the local, state, and national building permit information she can evaluate and use when the time comes.

Local Contracts, Cabinetry Jobs

Even though most cabinet remodeling does not require building permits, knowing which areas are aging and prime for renovation is important to your business. Also, keep in mind as more homeowners need wifi ports and charging stations in kitchens, the need for business permits may change as the need for cabinetry/countertop electrical installations increases.

The construction industry depends on special trades and subcontractors, including your cabinet business. If you want the jobs, use construction data customized for your area and your company. Contact Construction Monitor.

What Can I Learn from Building Permit Reports?

building permit reports

It’s difficult to think of any industry that isn’t impacted by housing starts and residential or commercial development. Business magazine Entrepreneur¹ says any organization that depends on a physical location needs to evaluate customer availability, accessibility, and proximity to other businesses/services. Building permit reports provide that information.

Location, Location, Location

Even internet-based companies target their audiences based on geographics. You can sell vacuum cleaners in dust storms if you target the right market. (Buy-online DIY swimming pool kits don’t sell well in Antarctica.)

Building permit reports give you information about which locales are developing, remodeling, or stagnant. You can drill down U.S. housing starts and building permits by region (East, Midwest, North, South), state, county, city, subdivision development… These analytics can lead to informed, up-to-date decision-making.

Do you want to grow your nail salon business? Look for up-and-coming commercial and residential development. Is it time to franchise your unique bakery? High-traffic communities might be the places to examine. Building permit reports are the foundation for business development.

Types of Building Permit Reports

January 2020 saw the strongest gain in building permits² since September 2012. This information offers insight into key economic indicators: jobs, income levels, and tax rates.  

Building permit reports give companies information to increase income and profits:

  • Develop sales leads
  • Discover potentials for partnering
  • Identify competitors
  • Plan marketing strategies/campaigns

Types of building permit reports you can use include:

  • Agricultural buildings/sheds
  • Arts/museums
  • Banks
  • Cabins (private)
  • Churches
  • Commercial
  • Entertainment venues
  • Footing/foundations (commercial, residential)
  • Garages/carports
  • Grading/dust (commercial/residential)
  • Hospitals/healthcare facilities
  • Industrial manufacturing sites
  • Mobile homes
  • Motels/hotels
  • Office complexes
  • Parks/recreation sites
  • Personal care (commercial)
  • Private/public schools
  • Professional buildings
  • Remodeling/additions (commercial/residential)
  • Reroofs (commercial/residential)
  • Residential (single-family, duplexes, apartments/condos)
  • RV parks
  • Solar/alternative energy provider sites (commercial/residential)
  • Storage buildings
  • Swimming pools/spas
  • Transportation-related structures
  • Utility provider sites
  • Vehicle (auto/truck) sites for sales/service
  • Warehouses
  • Wholesale facilities

Successful Businesses Use Building Permit Data

Spring 2020 will be filled with profitable opportunities. You can be the company others look to for ideas and inspiration. Information is your differential. 

Let Construction Monitor explain more about construction data and analytics customized for your business. Call 800-925-6085 or contact us today.

4 Ways to Use Building Permits

Building Permits

Few can predict the future, but economists try. U.S. economists watch building permit application trends very carefully. They review monthly statistics. Based on the number and types of building permits applied for by homeowners, land developers, and businesses, economists can reveal “economic indicators.”

Let’s say you’re considering expanding your flooring business. There has been a marked increase in single-family home building permits in one region just outside your service area.

You’ll cultivate the contractors and builders winning the new construction bids. But it might be worth your time and money to add a satellite center in an area that will be frequented by the new homeowners.

That’s one way to use building permits data to grow your business. Here are four more:

1. Competitive Analysis

If your business is doing more than it can handle, work that success and expand. If your competitor is getting the work you need, figure out why. Use building permits information to determine the relationships your competitors have with customers, builders, architects, and plumbing contractors. Analyze their strengths and weaknesses. Develop your marketing strategy to build upon your strengths and take advantage of their weaknesses.

2. Demand Generation

When building permits reports indicate remodeling business permits are dwindling (and your business depends on renovations and conversions), take advantage of the downtime to create demand. This is the time to educate buyers about what your business can do for them.

Substitute your product or service word in place of the word “it.”

One customer said, “I didn’t know I needed it until you told me how great it was. Then I wanted it.”

That’s demand generation.

3. Demographic Data

Where are your industry’s products/services most utilized in your locale, state, and in the country? Those areas are great places to be but using building permits information can give you the information edge: Where are the demographic areas that will soon need your services?

4. Opportunities and Risks

You may understand how building permits can reveal opportunities. With targeted analysis, you will also be able to pinpoint marked economic downturn and potential risks.

Call 800-925-6085 (international callers 435-586-1205) or contact Construction Monitor to discuss how up-to-date information can benefit your organization.

FAQs About Building Permits

FAQs About Building Permits

We as a society have become crazy-thirsty for knowledge. Meanwhile, information has become a bottomless pool. We have so much data to gather and we must sort that data to filter irrelevant information out. 

Then what?

Then you use that information to bid, price, evaluate materials, inventory… You do what you need to put that data to good use. The goal is to turn a profit and/or grow your business. If you’re involved with any aspect of local commerce, building permits contain information you can use.

Building Permits Analytics

If you apply the necessary analytics to local information, your business can do more than survive; you can become a flagship in your industry.
Using Data

Construction Monitor provides the most up-to-date statistics taken from building permit applications in your region. You can access historical data that can tell you which trends were successful and which competitors to watch. You can put that information to work.

If you’re new to evaluating building permits, here are some frequently asked questions (FAQs):

Q: Do I have to use a computer to access my information? Can I use my phone?
A: To help prevent misuse of the data, each device used to login will need to be verified the first time it is used.

Q: How do I receive weekly information?
A: You can choose a .pdf or a .csv format. The CSV can be imported into spreadsheets and other business management applications. There are 3 non-published weeks: July 4th, Thanksgiving, and Christmas weeks.

Q: How can I organize my searches after I’ve found them?
A: You can print your information, make notes, and save to your hard drive. You can save each building permit data as its own page (single-page layout), which is great for meetings. You can generate labels for target marketing using fields like “builder,” “designer,” or “owner.”

Q: I’m only interested in multifamily complexes. Can I sort the information for that?
A: There’s a Permit Description field. Think of all the words you can use to search and enter them in the Permit Description field separated by commas:

Apartment, high-rise, tower, condo, townhouse, co-op, tenement

Construction Monitor: Your Information Resource

Start with a free sample. Or request one of our free whitepapers which include information about direct mail, multichannel marketing, and the popular 7 Common Marketing Mistakes.

We want to answer your questions by offering relevant information. Contact Construction Monitor to learn more.

Which Industries Can Benefit From Construction Data?

construction data

Construction data can tell you a lot about what’s happening and where—in new construction as well as renovations. For companies with related products as well as the contractors who get the job done, data derived from building permits provides a valuable perspective on the current status quo of construction and other associated work performed in a specific geographical area. It also provides a heads-up to upcoming trends on the horizon. Because the accuracy of construction data in building permits is enforced by local regulations and confirmed by inspection, it’s an authoritative source for reliable information.

Industries that can benefit from organized access to building permit data include:

General Construction

All new construction draws permits, but certain renovations and re-builds also must meet this requirement. Any work that demolishes a load-bearing wall in a house, for example, will be reported in a building permit.  Likewise, any new addition to a house that expands or otherwise alters its existing envelope will be reported. Garage conversions are another typical permitted project.

Electrical

Major permitted work includes installing new wiring or adding additional circuits to an existing system.

Doors And Windows

Exterior doors as well as replacement windows that require any alterations to the existing opening draw a permit.  

HVAC

Projects that include upgrading to a new furnace or central air conditioner, as well as installing ductwork, will be found in permit data.

Plumbing

Permits record information on major plumbing work, including pipes, fixtures, sewer lines, water heaters, water softeners, etc. Many DIY plumbing projects are also included in the permit requirement of most counties—often to the surprise of the homeowner.

Roofing

Permit requirements vary by locale. In general, roofing material replacement—not including simple patching— requires a permit. Replacement or repair of the underlying structure of the roof, or any work that alters the roofline, almost always gets a permit.

Chimney and Fireplace

Because of obvious safety issues, a permit is required for any alterations or other work on these structures. Exception: chimney cleaning.  

Learn more about Construction Monitor and solutions to identify and target opportunities. Contact us today.

Raising Garage Door Industry Revenues with Construction Data

garage door industry

Garage doors are like the keys to treasure chests. Inside a garage is a transportation system that keeps your customers working, kids going to school and music lessons or a tailgate-party machine. Garage doors can protect that classic car which only sees daylight occasionally. Or it could help protect the clutter everyone wants to hide.

It’s a garage door.

Using construction data, garage door manufacturers and sales/service and installation professionals keep an eye on their territories in the United States. If you’re competing with other garage door companies, you should too.

Construction Data Can Open Doors

The global Garage Door Opener market is valued at 1152.6 million US$ in 2020…expected to reach 1307.8 million US$ by the end of 2026, growing at a CAGR (compound annual growth rate) of 1.8%. kake.com

In 2019, garage doors and garage door openers saw an encouraging global industry “upswing.” (Yes, the puns are bad, but the news is great.) Trends, developments, revenue, and demand increased. What’s even better, the forecast through 2026 is looking very good.

This data is what construction industry professionals use to make business decisions. For example, the number of housing starts in your region for years 2014-2019 is historical information that can help you make strategic marketing decisions.

Based on economic predictors, what should you expect for the years 2020-2025? Is it even possible to predict that far ahead?

Construction data can show the number of remodeling building permits applied for in your city or county. It can also reveal what companies are getting the most work. These are industry partners with who you want to be aligned with in the future.

Geographic and Demographic-Specific Construction Data

It’s important to monitor global industry trends. You would be remiss if you didn’t study U.S. construction industry trends. But what’s most important is what’s going on where you live, where you work, and where your target market lives and works. You need comprehensive and local information.

We’ve got what you need to increase business and raise revenues and we encourage you to take advantage. Contact Construction Monitor to learn more about your construction industry niche.

Who Can Benefit from Building Permit Data?

building permit data

Every company – online or physically landlocked, small business or mega-corporation, service or sales – can benefit from building permit data. Can you think of any organization that would not need information that is one of the data sets used on a national level to review and predict economic trends?

At the national level, the New Housing Permits Data series
is one of the 11 data sets comprising the Composite Index
of Leading Economic Indicators.
 –InContext

New housing starts and remodeling information actually benefit businesses more on a local level than nationally. This is especially true when used as economic predictors; marketing campaigns can be developed using business permits data.

Examples: How to Use the Information

On a macro level, permits can reveal broad trends like economic growth, gentrification, adoption of solar technology, and more.ICC

Building permits are usually needed for:

  • Building additions
  • Electrical systems
  • HVAC (heating, ventilation, air conditioning) systems
  • New building construction
  • Plumbing systems
  • Renovations
  • Residential work

Here are ways companies use building permit data to drive marketing strategies:

  • Garage conversions to living space
    • Apartment-sized furniture space
    • At-home elder-care services
    • Carports
    • Interior design
    • Plumbing services

…and more

  • New homes
    • Contractor bidding
    • Home furnishings
    • Landscaping
    • Property management
    • Recycling/waste management services
    • Urgent care facilities

…and more

  • Swimming pools/spas
    • Deck sales/construction
    • Filtration system upgrades
    • Patio furniture
    • Pool chemicals/maintenance services

…and more

Prepare for 2020…and Operate with a Sense of Urgency

Construction Monitor provides building permit information when you need it: weekly, monthly, quarterly, or annually. You or a designated member of your organization can begin analyzing and applying that knowledge quickly.

This year, lead generations can make the difference between getting by and getting better. You are about seven times likelier (than your competitors) to have a meaningful conversation with a company decision-maker if you respond faster.

The largest distributor of construction industry data can help you build your business in 2020. Contact Construction Monitor to learn more.

How Is the Construction Industry Using Building Permit Data?

using building permit data

The construction industry is “all general contractors and operative builders primarily engaged in the construction of residential, farm, industrial, commercial, or other buildings,” according to NASA. This includes special trades and sub-specialties:

  • Appliances
  • Building materials
  • Cabinets
  • Countertops
  • Fireplaces/stoves
  • Floors
  • Furniture
  • Garage doors
  • Interior design
  • Landscaping
  • Lighting
  • Mortgage lenders
  • Paint
  • Pools/spas
  • Property management
  • Tile/granite/marble/stone
  • Title/financing professionals
  • Waste management
  • Windows/doors

…And many more.

If you sell or service anything used for residential or commercial properties and the people that build and buy them, you need to utilize construction industry data. Careful analysis of construction industry information from building permits can shape your marketing strategy for 2020 and beyond.

A local (and very successful) dry cleaners chain uses building permit data to market welcome-to-the-community specials. (They offer free pickup/delivery for first-time orders.) The ROI (return on investment) more than justifies the cost.

How can you use building permit data?

City/State Information on a Need-To-Know Basis

Information is driving our country and your industry. What you need to know when you need it is available. It’s up to you to apply construction industry analytics and statistics to increase business.

What You Get from Building Permit Data

Here’s what your local building permit information can deliver:

  • Opportunities – Demographic data: Lakefront property owners, townhouse dwellers, and rural log cabin owners have very different lifestyles. Your company can cultivate their interests.
  • Opportunities – Project values and where industry money is going in your state/county/city.
  • Opportunities – Renovations in a wealthy neighborhood may reveal receptive marketing targets.
  • Risks – Tracking building permit data can also reveal declining projects. Acting quickly to shift your marketing focus can save time and money.

Learn More to Earn More

Contact Construction Monitor to access the biggest repository of up-to-date construction industry information. Your data is customized for your area and your company.

Using Building Permits in Creating Your Marketing Schedule

Building Permits

The building industry encompasses many types of businesses and organizations. Construction companies may form the foundation for our industry, but there are many more: interior design, landscaping, appliance sales, water conditioning services, real estate, carpet, insurance… The list is unlimited.

Your company (and your bottom line) depend on area-specific new and/or renovated properties. Building permits can shape your marketing strategy when used to target your demographics.

Building Permits Can Increase Sales, Service

If you feel as if your marketing strategy is more like a shot in the dark, you’re probably right. Small- to medium-size business owners, in particular, may not have a sales/marketing department, so who’s in charge of advertising? You are.

Your organization needs advertising presence in:

  • Broadcast
  • Direct mail
  • Mobile/cellular
  • Home-based businesses
  • Pay-per-click
  • Print
  • Social media

National, state, county, and community building permits reports allow you to:

  • Bid on sales leads
  • Identify most active contractors in any given area
  • Pull and utilize data/information you need now
  • Receive daily, real-time advertising lead generation
  • Stop chasing non-qualified leads
  • Target specific areas with advertising campaigns

Data is Only as Valuable as Analysis

If building permits reports sound like something you could use, get started! But they aren’t much good if you don’t analyze – and utilize – the data. You should look for:

Hot Spots/Fads

Building permits can tell you how much new construction and renovation is going on where. But dig deeper. Your company may sell hot tubs, but spas are trending. How can you channel your 2020 marketing?

Opportunities/Risks

Building permits can “show you the money” in your area. If you sell swimming pool equipment, how many residential/commercial pools/spas were built in 2017, 2018, 2019? What’s the trend for 2020? Studying data can help you evaluate business goals.

Information Technology Increases Business

Construction Monitor Inc. can help you get the most out of building permits’ data. Ask us about ways to target marketing projects using comprehensive, up-to-date information.

We are a flagship. Construction Monitor leads the way with U.S. building permits generation and utilization ideas for you and other construction industry businesses.

Learn more. Contact us today.