Building Permits: Your Secret Weapon

building permits

Are you wondering what neighborhoods your business should expand into? Do you wish there was a way to know which new services would bring you the most profit? Well… there is. As surprising as it may sound, building permits are the secret to making smart business decisions in the construction industry. 

When a homeowner or a contractor applies for a building permit, they provide a lot of information — the project budget, contractor name, home value, and so forth. Construction Manager obtains this information and then compiles it into statistics that contractors and business owners find helpful.

Here is some of the building permit information available to business owners:

Company Names

Do you want to see who the major players are in the roofing industry in your area? Building permit data can tell you. Maybe you want to know how many companies are currently installing windows a few counties away. That’s something else you can gather from permit data. As new companies enter the market, you will see their names pop up on permits, enabling you to reach out and possibly form relationships.

Project Types

You can look at building permit data broken down by project type to see which sectors of the construction industry are getting the most work currently. You may see, for instance, that there are 100 permits per month issued for roofs, but only 50 permits are issued for window replacement. 

Project Values

Although they are often just estimate, project costs are included on building permits. You can see what the average homeowner in your area is paying for a certain service and use this to guide your pricing.

Market Shares

You can also use building permits to see the market shares owned by certain businesses in your area. Maybe one company installs 80% of all solar panels in your area; you now know they’ll be your major competitor if you decide to offer solar installation. 

Building permit data is your secret to making smart, informed decisions for the future of your business. Contact Construction Monitor to sign up today, and use our data to your advantage.

Which Businesses Can Benefit From Building Permits?

building permits

At Construction Monitor, we collect information from building permits issued throughout the country. We then analyze and compile that information to provide our clients with useful data that they can use to make smarter marketing decisions. Our clients can see which contractors claim the most business in a certain area. They can see which neighborhoods have the most homeowners applying for permits, and so much more.

One question we sometimes get is what companies can benefit from the building permit data we compile. We would argue that any company in the construction industry can benefit. But in particular, there are a few types of businesses that should make this sort of permit analysis a priority.

New Construction Businesses

If you are opening a new construction business, accessing the building permit data compiled by Construction Monitor can help you make smarter choices from the beginning. You can see what areas the most work is being done in and choose to locate your office in that area. You can also see which niche may bring you the most success in your chosen locale.

Businesses Looking to Grow

If you want to expand your business into a new area, data from business permits can help you decide which area to focus on. If there were only 10 new permits a month issued in City 1, but 100 per month in City 2, then City 2 is your best bet for expansion.

Businesses Looking to Diversify

Are you wondering whether you’re better off adding plumbing, electrical services, or sewer services to your roster? Permit data can help you see which service will bring in the most profit.

Marketing Firms With a Focus on Construction

Any marketing firm that works with construction companies and contractors needs to rely on permit data. This will help them determine who their target market is and where to focus their advertising.

Building permit data can be incredibly informative for most any business in the construction industry. Contact Construction Monitor to learn more about our services and statistics. 

Are You Offering the Right Services?

construction services

If 2020 were an appliance, it would be a Cuisinart®. Businesses have been processed and pulverized beyond recognition, and construction services are no exception.

“Survival of the fittest” was coined by British philosopher Herbert Spencer. We often believe the strongest survive, but that’s not always the case. Those most adaptable to change not only survive; they thrive.

Building permit data reflects construction trends here (your “neck of the woods”) and now (weekly updates). The information tells you which direction our industry is heading and is the first clue you need to adapt.

Using Building Permit Data to Expand Your Services

If you sell floor coverings and notice a lot of retail spaces
in the works, but your current product line has nothing
durable enough for commercial use… Chances
are you’re missing out on sales.
David Mineer, CEO

Maybe your marketing focus is on new-home builds. You cultivate that business because that’s what has worked for you for the last 10 years.

Building permit data shows you new home construction is down, but swimming pools and home renovations that cultivate lifestyle are up – way up in some areas. Families are staying home; workers are working from home. People want their homes to be more fun, more comforting.

Your first clue was in your Construction Monitor building permit data report. How fast you respond – adapt – is what sets your company apart from others. Building permit data has driven many companies to revamp their entire approach to business development.

Contact Construction Monitor: Then Be Prepared to Adapt

Home improvements have seen a whopping 140% growth this year. But that’s just one segment of the construction industry changes we’re seeing.

“Green” construction is critical. Improved working conditions to attract better talent is necessary. We’re using modular construction to speed-up project turnaround times. We’re adapting materials to overcome shortages.

Our construction industry is meeting challenges head-on.

If you’re not using analytics from building permit data, ask questions. Learn more. And be prepared to adapt your construction services to take you beyond business survival to profit. Call 800.925.6085 (International 435.586.1205) or contact us today.

How to Use Building Permits in Your Solar Business

building permits

Green energy was getting an even greater foothold on our country earlier this year. The economy was stable, and we were amid one of the longest-running bull markets as of March 11, 2020. Property owners felt they had the financial security they needed to invest in something all of us feel passionately about; preservation of our planet through the use of solar and wind energy.

Residential solar development was hit hard by COID-19.

“We laid off…carpenters…installers, service technicians, HVAC installers,” said one energy company representative. The company has since hired everyone back.

There are hopes for a COVID-19 economic stimulus package for green energy. Congress has been asked to offer tax credits for 2020-2021 solar and wind energy installations.

Construction Class: ‘Solar’

You can use building permit information for up-to-the-day business development leads and marketing strategy.

Solar installations usually require up to 3 permits:

  1. Building
  2. Electrical
  3. Solar photovoltaic (PV)

There are various ways to use permit data for sales leads:

  • Area of country
    1. State
    2. County
    3. City/municipality
    4. Zipcode
    5. Address
  • Date range
  • Permit type/class (solar)
  • Types of applicants
    • Architects
    • Builders
    • Contractors
    • Developers/tenants
    • Owners

(As an example, Construction Monitor’s Powersearch for solar permits reveals 1-25 of more than 25 solar installation permit applications in Anchorage, Alaska.)

Using the most effective building permit database in the country is relatively easy. The hard part is putting the data to work.

In a perfect world, you’d have a sales development and marketing department that would pull, sort, and present the information you need to win business. You might even have a direct sales professional that is almost as knowledgeable as you.

In a small business setting, you’ll likely be the research and development department, marketing, and direct sales. After you’ve pulled your weekly update for building permits in your area, you’ve got to pick up the phone.

Visit subdivisions.

Print some flyers. (Mailing label-generation tools are available on the database, too.)

If you’re curious about how it works (It does work!) request a free, area-specific edition for current sales leads. You can search for residential or commercial permit information. Or you can select solar alternative energy permits. Contact Construction Monitor to learn more.

Can Permit Data Help Your Roofing Business?

As soon as the words, “coronavirus” were spoken, the roofing industry rushed to the forefront of the pandemic with two additional words: “essential business.” Roofing companies like GAF immediately began online-sharing to educate people on best practices; the new best industry practices for job site safety.

The roofing industry decided waiting for a hailstorm to hit wasn’t enough of a marketing plan. Established construction industry companies say using permit data is an essential construction business practice.

U.S. Economic Forecasts Developed Using Permit Data

The latest residential construction statistics was released on June 17, 2020. For some of us, it was as eagerly awaited as the Pantone Color of the Year.  

But smart construction industry-related businesses didn’t need it because they were already using permit data to make economic decisions closer to home. They knew what many of their competitors needed to know: The time to prepare for more work was the day work started evaporating.

How Using Permit Data Makes a Difference

If someone in your area needs roofing products or services, you want to be the first to know. Instead of sifting through a slew of irrelevant information, you can target your city and your neighbors to quickly learn where the business potentials are. Construction Monitor updates real-time leads hourly, every day.

Using permit data, you can first target owners/builders to see what new building and renovation building permits have been initiated. It’s called a “powersearch.”

Here’s what you should act upon: If there’s construction beginning on one site in one area, other property owners are looking…and thinking. That neighborhood – that entire community – is your market.

We can help you learns the ins and outs of using permit data to rebuild your business this summer. Building permit information acts as an economic indicator for our entire country. It’s “big data” and it’s free. But it’s a lot of information to filter.

We take the raw data and refine it to work for you in order to save you money and time. You can have instant access to customized information and you can act upon it with a sense of urgency.

Contact Construction Monitor today. Our sales and support teams are eager to be a part of your success story.

Using Permit Data to Uncover Contracting Business Opportunities

permit data

Most construction industry companies depend on new business to maintain or increase profits. Using permit data can take your lead generations in surprising directions. But you must use building permit information with intent.

Contractors, Subcontractors: Using Permit Data Works

Construction contractors and subcontractors fall into basic categories and those include everything from Tom Sawyer painting his aunt’s fence (obviously a non-union job) to working on power lines, sheet metal, highway grading, underwater rock removal… OSHA has a detailed list of major construction groups.

You have plenty of “good old” tools – referrals are a great example. Take that from yesterday’s word-of-mouth to online testimonials, and you have possibly the most powerful tool trending for developing new business. Using permit data generates building permit information that generates leads. You can get weekly or monthly updates.

Frequency is important but what’s most important about using permit data is knowing how to use it. Basic information starts with the type of project; solar, swimming pool, renovation, new-build, razing, etc. Most recently, security installations are a trending type of construction project; most involve electricians but some require more detailed contractors.

Building permit information also includes:

  • Contact information for contractors, owners/other important project partners
  • Project location, address
  • Project start date, permit number
  • Project value

It Works if You Work It

Construction Monitor uses a powerful search engine to filter information. Remodeling

“Building your own home” once meant a homeowner would apply for a building permit before hiring a builder. Construction companies that were experienced using permit data would quickly introduce themselves to the project owners.

Today, contractors use building permit information to ease-out the competition by tracking top companies’ bids. They analyze historical data. They align themselves with smaller companies looking for mentorship and seek alliances with other contractors.

Marketing strategies can be developed using permit data alone. It’s not rocket science, but it’s a job. If you’re too busy to put the information to work, it would better serve your company to dedicate one person to the task. Our Support team can help you get started.

Contact, email, or call Construction Monitor today, 800-925-6085 (international callers: 435-586-1205).

Using Permit Data to Uncover Swimming Pool Business Opportunities

swimming pool business

What’s fun, healthy, and makes at-home quarantining beyond bearable? A swimming pool! This summer, more than ever before, homeowners are considering residential swimming pool installation.

The swimming pool business goes far beyond digging a hole in someone’s backyard. It is pool supplies, pool maintenance, outdoor furniture, landscaping…and more.

Two months ago, we weren’t sure we’d be in business for our sixtieth year…we’re having a great business season! –Chris, Kennedy Country Gardens

Companies will sink or swim this year. Using permit data for business development can keep your business afloat.

Swimming Pool Businesses Will Make a Big Splash Using Permit Data

Pool businesses say they’re flooded with calls from people who want to put a swimming pool in their backyard this summer. CBSBoston

At this point, it doesn’t matter where you live in the U.S. Staying safe means staying home and a great way to keep your loved ones home is a swimming pool. Using permit data puts your company in a good position. Here’s how:

A builder/contractor must have a building permit to begin construction of a swimming pool. If you’re a swimming pool maintenance company or a landscaper, it’s easy. Pull last month’s building permit applications.

If you’re a contractor or subcontractor, you need to know about new developments and residential communities in-the-works. Research the top contractors in your area and seek alignment with them. You can do that using permit data.

To get started using permit data from building permit reports:

  1. Select an area (state)
  2. Let’s go to Kansas. Select an in-state area.
  3. We selected Leavenworth.
    • Jurisdictions include Douglas County, Gardner, Kansas City, Lawrence, Leavenworth, Olathe, Overland Park, Prairie Village, Shawnee, Shawnee County, Topeka, Wichita
  4. To explore building permit data for that area, sign-up for a free trial. You’ll have one week to explore:
    • Mailing Labels – Direct mail continues to be a valuable advertising strategy.
    • PowerSearch – Create/run in-depth, customized searches.
    • Real-Time Leads – Using building permit data by-the-week, you’ll know project start dates before they break ground.
    • Statistics – Other project details may influence your developments.
    • Top/New Company Reports – What are the large companies working on? Who’s a newcomer with innovative ideas?

Call 800-925-6085 or contact Construction Monitor today. Using permit data is just good business.

3 Ways Building Permits Can Help You This Summer

building permits

The residential housing market will rebound this summer. But it won’t look exactly like an outbound airplane, shooting upwards. “Expect a W-shaped rebound,” says real estate professional Dima Williams.

July, August, and September should see an increase in home sales. It will be followed by a downturn caused by an anticipated return of the coronavirus pandemic. It’s going to be a “seesaw recovery,” with ups and downs.

You can sit back and watch it happen or you can use valuable information to generate profits. Building permit data has never been more important.

Non-Residential Construction Also Predicted to Underperform
(But Some will ‘Underperform’ Less Than Others)

There was a small but solid growth projection in commercial construction for 2020. Based on building permit data, there’s now a 16% decrease predicted for the remainder of 2020.

Institutional properties will form the foundation for commercial construction this summer:

  • Healthcare
  • Educational
  • Public safety
  • Warehousing
  • Transportation

Building Permit Data: Use it To Create Work

Safely getting back to work after the COVID-19 pandemic has been challenging. But it’s happening.

If you’re struggling with finding enough jobs to keep your employees and subcontractors working, building permit data can be a valuable lead source. Here are 3 ways building permit data can help you generate job leads through and beyond Summer 2020:

1. Archive Data

If you want to see the industry numbers from a similar downtown (2008-2010 for example), study historical data. You can download information for:

  • All building permits
  • Commercial
  • Solar
  • Swimming pool

2. PowerSearch

This is a detailed building permit search. You can customize search fields to generate information specific to your region, state, county, or city.

  • Construction class/type – Search for residential, commercial, solar, or “all.”
  • Permit description – Search for “daycare centers,” or “public parking,” for example.

3. Save time

“I’ve saved thousands of dollars in gas, not having to drive neighborhoods looking for leads,” said one business. Gas is cheap today, but your time is more valuable than ever.

Construction Monitor Building Permit Data for Here and Now

We’ll give you the tools to generate new business for this summer. Your U.S.-based company or U.S.-interest development can target the area you need at the time you need it because we issue weekly building permit data reports.

We have tutorials and customer support, but most importantly, we have the desire to help you succeed. Contact Construction Monitor, and let’s partner for summer 2020 business development.

Using Permit Data to Uncover Home Services Opportunities

using permit data

Many business owners and operators think building permit data is valuable information for builders. (It is.) It’s also helpful to construction companies, real estate professionals, and economic forecasters. What they don’t realize is many home services organizations regularly utilize building permit data sorts from Construction Monitor.

“Yes, the mailing labels feature is nice, but…”

There are no “buts” about it. Home services opportunities can be found using local, targeted building permit data. While your competition is struggling to stay afloat, your home services company will sail toward profits, thanks to lead-generating building permit data.

What Are Home Services?

When was the last time you changed your car’s oil? As an industry, home services is the new Jiffy Lube®. U.S. home services cover installation, assembly, repair, maintenance and sales of:

  • Carpet/flooring
  • Electronics
  • Furniture
  • General “handyman” projects
  • Housecleaning
  • HVAC (heating, ventilation, air conditioning)
  • Interior décor
  • Landscaping
  • Lawn/garden
  • Lighting
  • Moving/storage
  • Plumbing
  • Property management
  • SmartHome devices
  • Swimming pools/hot tubs
  • Walls/treatments/repairs
  • Windows/cleaning/treatments

As if any additional assurance was needed, Amazon is now getting into the home services market. If you’re a home services organization, that’s a big affirmation you’re in the right place at the right time.

Lead-Generating Tools: Construction Monitor Packs a Punch

You can pull permits based on contractors, developers, owners, builders, architects, tenants, and most important, area. You can take the data down to zip codes and even addresses.

The building permit data is updated weekly, and that’s become the bare minimum timeframe for new and reconfigured marketing development. As you know from experience, the world can change direction in under 30 days.

When homeowners apply for building permits, you can learn what they plan to do – and let them know how you can help – while they’re still considering contractors. (Or at the time contractors are considering subcontractors). You can organize the information in a way that works for you. Do you want to reinforce relationships? You can review every job you’ve investigated by the year, and it includes contact information.

As always, the go-getters get the jobs; they get the clients. One company may have all the bells and whistles available and still get squashed by a smaller company with fewer tools – but more aggression and desire.

If you must limit your tools for business development, choose the best and maximize their capabilities. We can point you in the right direction. If you want to generate leads for your home services company using building permit data, contact Construction Monitor.

Using Building Permit Data in a Meaningful Way

using building permit

It’s no secret: Building permit information is available free to the public. Construction industry company marketers sometimes say, “Why should I pay for something I can get for free?”

A few months later, that same construction-industry marketer has utilized – you guessed it – none of that free building permit data.

“It’s too hard to find exactly what I want.”

“I thought I was reading about Alexandria, Virginia and discovered I was reading about Alexandria, Indiana.”

“I couldn’t figure out how to put it together.”

Here’s how you can use building permit data in a meaningful way.

Building Permit Data Must Be Customized

Your piece of the planet is not similar to Palm Springs (California or Florida). Building permit data for those areas has nothing to do with your state, county, city, or community. Construction business may be booming in your market while much of the country is in an economic slump.

Data Sorts are Necessary

Business permit data includes 3 categories (commercial, residential, solar) and at least 37 project types. If you need private schools and daycare facilities information, you don’t want to wade through swimming pool construction data.

Property Claims Companies Study Building Permits, Too

The best part about getting building permit information as a follow-up to a prior claim is that it isn’t just interesting information.
It’s usable insight.
Joe Emison

Insurance adjusters need to know if a claim (roofing, for example) comes from current damage or previous improper repair. If Fly-By-Night Roofing did sub-par work, the building permit data – or lack of it – is a viable resource.

You Get What You Pay For

Every week we pull and sort Big Data for tens of thousands of construction projects throughout the United States. We do this so you don’t have to. We provide you with information you can use to promote services and products specific to your company and demographics.

We believe your time is better spent acting on information rather than researching it. Request a free sample. Call or contact Construction Monitor today. We have affordable, time-savings options to strengthen your business.