The long lead times in the construction industry mean if you want to win customers, you need to stay in touch with your prospects for the long term. Email list building and drip campaigns are some of the most effective ways to do this. To make it work, though, you need the right people on your list.
The Value of Qualified Prospects
Email drip campaigns work so well largely because they’re designed with clear, measurable goals. Unlike an open-ended email newsletter, the email series that makes up your drip campaign leads your readers toward a specific action, usually hiring or buying from you. Qualified prospects are far more likely to read the whole series and take action at the end.
If you’re a roofing contractor who wants 15 new clients in the next three months, you’ll want a list of people planning roof replacements, new constructions, and major renovations. Prospects you already know need a roof built or replaced will bring you more success than people interested in general home improvement.
Having the right prospects on your list also makes it easier to tailor your email content to your readers’ interests, providing greater value and keeping them on your list longer.
Attracting the Right Audience
Construction data lists give you an efficient way to find potential clients you can invite to sign up for your list. Just adding their emails to your list isn’t enough to qualify them as prospects, though. Instead, encourage potential clients to sign up by offering something of value in exchange. Your email list building “sign-up bribe” could be a tips sheet, video series, case study or anything else closely tailored to the needs of the clients you want to attract.
If you sell waste management systems for apartment complexes, you might offer a guide to options for modernizing an apartment recycling collection system. An offer this specific attracts your ideal customers and qualifies them as good prospects while filtering out the tire-kickers.
For more tips on email list building methods that win valuable customers, contact us at Construction Monitor.