blogging

Why Title Quality Can Make or Break Your Blog Success

The first impression your would-be readers get of your blog posts comes from your titles. Settle for bland, ambiguous titles and you’ll struggle to grow your readership. Invest some time into crafting descriptive, attention-grabbing ones, though, and you can win readers who turn into loyal clients. The Right Kind of Attention When reading online, people

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How to Use Evergreen Content to Get More Construction Leads

There’s a temptation amongst construction businesses to focus on creating content that’s newsworthy. While this will certainly interest leads and can help to boost your SEO rankings (especially if it gains some traction on social media), such content doesn’t stay relevant for very long. It has a limited lifespan. It’s why you should also focus

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Why Blogging Should Be The Hub Of Your Digital Marketing Strategy

By helping more people find your construction firm and turning those individuals into warm leads, a blog acts as the linchpin that keeps your digital marketing strategy running smoothly. The better you understand how your blog does this, the better you can manage it to your advantage. Reach Out to Your Market Blogging helps improve

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Why Blogging Works to Generate Leads

Blogging now rates as one of the most effective strategies for construction lead generation for different reasons. Take a look at how Construction Monitor, a company that delivers leads based on building permits gathered nationwide, plus other pertinent construction information and statistics, structures its blog. Construction Blog Categories Construction Monitor’s blog categories are varied and

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