3 Cool Tools To Manage Your Social Media Presence

social mediaWith everything else you have to do running a construction firm, managing your social media presence can feel like a time-consuming drain on your energy. By using software for content curation, scheduling, and analytics, you can use your time more efficiently and get better results.

  1. Buffer – Buffer is a social media management platform that lets you schedule posts to be sent out automatically. You’ll have the option of setting up a predefined posting schedule so you won’t have to calculate the best day and time every time you schedule a post. The analytics feature tracks links so you can see which of your posts interest your followers the most. Overall, it’s a user-friendly choice for managing a basic social media presence.
  2. Hootsuite – With Hootsuite, you can not only schedule content and analyze your results, but also find good content to post. Considering truly engaging content on building and real estate topics isn’t always easy to find, this can be major time saver. You’ll be able to monitor content streams by hashtag, location or keyword and easily schedule posts as you browse online. Want to get your whole team in on the firm’s accounts? Hootsuite lets you ensure only approved posts go live. If your firm is seriously invested in social media, this software will help you get the most out of your efforts.
  3. Hubspot – As a customer relationship management tool focused on social media, Hubspot lets you schedule, post, and reply to your social accounts from one simple interface. Beyond this, it also helps you with lead management by allowing you to integrate your social media with the rest of your marketing. For instance, if a prospect contacts you through Twitter asking about your design-build services, you can move them into an educational email list right from Hubspot. The platform’s analytics let you track your social media results to see what’s bringing in leads and sales. For an all-in-one tool, this is one of the most popular choices out there.

Why Your Construction Business Needs To Be On Popular Social Media Sites

social media networkOnce considered the domain of selfie-taking teenagers, a well-maintained social media presence is now critical if you expect your construction firm to be taken seriously and stay ahead of the competition.

Connecting with Your Target Market

Beyond the search engines, social media is the place many turn when they need information, advice, and ideas. Platforms such as Facebook, Twitter, and Houzz let anyone quickly find and connect with building industry professionals. When someone’s looking for guidance on their construction project, you want to be the professional they connect with. If your would-be client can’t find you, they will find your competitor.

A solid social media presence lets you take an active role in bringing in leads. You can follow the accounts of potential clients, search for questions you can answer, and network with possible cross-marketing partners. “Liking” and commenting on posts also helps get your name in front of potential clients. As an added benefit, your social media activity helps boost your rankings in the search engines.

Demonstrating Your Expertise

A developed social media presence confirms that you’re an established and reliable business. It also gives you space to show your potential clients what you can do for them.

Fill out your profile thoroughly, including your specialties and company vision. Post photos and videos of your projects, offer tips and guidance, and share news your target clients will find useful. Include the occasional candid photo of your team to humanize your firm and build rapport. On social media, where people tend to browse, this kind of content will catch the attention of those in the earliest stages of planning a project, but who haven’t yet started actively searching for a construction firm.

Avoid the temptation to create a profile on every social media site that looks interesting. Half-finished, inactive profiles reflect poorly on your business. You’ll get better results by identifying the two to four platforms your target clients use most and focusing your effort on those.

 

How Social Media can Help Your Construction Lead Acquisition

Social media is ubiquitous these days, but it takes some planning to use it profitably. Using social media in the construction industry is no different. A full 90 percent of construction firms have found social media beneficial for construction lead acquisition, according to a survey conducted by the Construction Marketing Association. Fine-tuning your strategy will help your firm reach the ranks of the most successful social media users.

Get More from Social Media

construction lead acquisition
Source: iStock.com/Rawpixel Ltd

Sharing information on sites such as Facebook, Twitter, and Google Plus+ can be invaluable for reaching and building relationships with people who may be interested in your services. While it’s tempting to fill every post you make with information about your business, before you post, think from your potential clients’ perspective. To attract and hold their attention, offer information that benefits them. That might be advice on construction project organization, tips on trimming costs or updates on changes in construction regulations.

Uploading photos to Facebook, Flickr, Pinterest, and other image-based sites is another way to do this. Striking images grab attention, convey information quickly, and are easily shared. With well-chosen photos, you can create an online portfolio that provides visible proof of your firm’s capabilities. In addition to images of your projects in progress and finished work, include photos that document solutions your company has found for unusual construction challenges.

Expand Your Contact Base

Using social media in the construction industry is a simple and effective way to connect with other professionals through sites such as Linkedin. Professional networking platforms let you build relationships with both smaller start-ups and industry leaders you otherwise wouldn’t have access to. You can pass business to each other, share tips, and keep each other up to date on current construction trends.

Your firm’s professional networking page should work as an online resume, highlighting its strongest skills and showcasing its most outstanding achievements. Invest a little time into making the presentation easy to read and visually appealing.

For more tips on using social media in the construction industry and other ways to grow your business, contact Construction Monitor today!