Are Google Ads Dead or a Viable Lead Generation Source?

PPCGoogle Adwords has changed a lot since its launch in 2000, and while it’s no longer as cheap and easy as it once was, it still holds the potential to bring you construction leads. With an up-to-date Adwords strategy, you can attract leads you might not find elsewhere.

Get Results Fast

One of the biggest benefits of Adwords is its ability to bring in leads faster than improving your website’s visibility through search engine optimization (SEO). SEO, while highly valuable, is an involved process that can take four to six months to show results. With Adwords, your link can be at the top of the results page for a highly competitive term in a few hours as long as you can place the top bid for that term.

Using Adwords also gives you a chance to outrank a strong competitor. Maybe you’re the new guy in town for retail store renovation, and your competitor has been there for 10 years. Outranking them in the search engines through SEO could take years, but Adwords can quickly make your content just as visible as theirs. The automated target outranking share bidding strategy offered through Adwords makes it even easier.

Reach the Right Audience

Before you jump into Adwords, take time to understand the service and plan your strategy. What works on Facebook or LinkedIn, won’t necessarily work on Adwords. Set up a lead-capture page that adheres to Google’s Adwords Policies. Spend some time on the Keyword Planner to find cost-effective keywords. A highly focused term such as “office renovation companies” will generally cost less and attract more of your ideal clients than a broad term such as “commercial construction companies.”

Use conversion tracking codes to calculate each ad’s ROI. A/B test your ads and landing pages. Pay attention to whether Search Network, Display Network or Youtube ads work best for you and refine your strategy accordingly. Set a strict budget and spend more on an ad only when it gets results.