Protect Your Social Media Reputation in 3 Steps

When your would-be clients are considering doing business with you, review sites and social media are often the first places they turn to check your reputation. By taking steps to maintain a good social media reputation, you’ll assure your prospects they can trust you with their construction project. Demonstrate Your Expertise Populating your social media

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How to Use Storytelling to Attract New Business

It’s part of human nature that stories hold our attention and teach us more than dry facts and data. The same holds true when you’re telling potential clients about your construction company. Storytelling helps you attract new clients by painting a clear, emotionally resonant picture of the benefits your company offers. Celebrate Your Clients’ Successes

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Tactical Marketing – Getting Serious About Lead Generation

Whether you’re a generalist or a specialist, understanding your target market is critical to connecting with potential clients and winning more bids. Once you’ve done the groundwork, though, you need specific steps to bring in leads. That’s where tactical marketing comes in. Tactics Make Your Strategy Happen The term tactical marketing is used in contrast

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