Construction Marketing: Common Direct Mail Mistakes

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The Internet has offered some of the best sources for advertising and marketing since sliced bread. Because of its incredible draw, some construction marketing managers have neglected display, local, and direct-mail promotions. Any solid marketing plan includes several types of marketing to reach customers and prospects. Construction-industry businesses tend to be area-focused, so local advertising and direct […]

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How to Give Your Construction Marketing a Fresh Start

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Everyone in our country has taken a hit by the COVID-19 epidemic. We hope you’ve not suffered personal losses of loved ones, but we know you’ve had some coronavirus-related economic setbacks. As of May 2020, construction marketing gained a new element: pandemic recovery. Construction Marketing Strategies If you began your recovery strategy in March, good job! Implementation begins

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Businesses That Benefit From Construction Data

1 Comment / Housing/Building Permits, News /

Construction Monitor increases the efficiency for thousands of companies across dozens of vertical markets nationwide. Yes, we generate information. But, wait…there’s more. The information is sorted for you into information-specific data analytics you need right now. The newer information targets locations you’re interested in developing. Historical construction data can shape your strategy for future business

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Video Marketing Tips for Your Construction Business

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Video marketing is becoming one of the main ways that organizations are communicating with customers. While many in the construction industry continue to avoid this viable marketing tool, your overall sales and promotion strategy should include some video capabilities.  Your first step is to hold a planning session and include at least one representative from

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Getting Back to Construction After COVID-19

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April 16, 2020, OSHA (Occupational Safety and Health Administration) released a revised training and audits statement. The wording is telling: Discretion in enforcement when considering employers’ good-faith efforts to comply with safety and health standards will lead workplace standards during and after COVID-19. Basically, they’re saying continue doing your best to keep your workplace and

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Essential vs. Non-Essential Construction During COVID-19

1 Comment / Construction Tips, Construction Trends, New Construction /

Retail stores and other commercial businesses have adjusted to the COVID-19 pandemic as possible. Social distancing governs how we live, work, shop, and play. We’re living in a strange time now. There’s been much discussion about essential and non-essential services in the United States. How we do business in the construction industry is greatly altered. “Essential”

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Anatomy of a Building Permit Report

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Building permit reports are used by economists, marketing professionals, real estate specialists and practically every business in the construction industry. Organizations analyze building permit reports to make informed decisions. You hear a lot about “informed decisions” these days. The phrase is a logical result of our unlimited search for information. Even gamblers don’t make decisions

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Building Permit Data: Learning About Competitors

1 Comment / Housing/Building Permits, News /

Another company has outbid you and you’re wondering why. Let’s see…both businesses are located in the same state, county, and city. You’ve actually been in business longer and you know the ins and outs specific to the job you just lost. The answer is available using building permit data analytics. New and Improved You aren’t

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9 Tips for Getting Your Contracting Business Through COVID-19

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The National Law Review offers this piece of advice for your contracting business: Get it in writing!¹ That’s especially true during the coronavirus pandemic that is threatening our nation’s population and economic health. Coronavirus vs. Your Contracting Business This situation is here and now. It changes every day, so if you had an optimistic 5-year plan

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What Does COVID-19 Mean for the Construction Industry?

2 Comments / Construction Trends, New Construction /

By April 10, 2020, the Associated General Contractors of America revealed more than half of the construction firms in the United States had stopped work and 40 percent had laid-off employees, due to the coronavirus pandemic. 74 percent are seeking loans using the new Paycheck Protection Program. In one week’s time, the number of canceled projects

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