News – Page 60 – Construction Monitor

Buyer Personas and How They Help Target Your Lead Generation

Creating a buyer persona for your leads and prospects lets you more easily visualize the type of customer you are looking for. More importantly, buyer personas are effective at giving you insight into what your customers want and need. The following information will help you understand buyer personas and how you can use them. Many

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Know Your Audience: Where and How You Interact With Potential Customers Matters

4 Comments / News / David Mineer

Knowing as much as possible about your customers is only part of the battle in successful targeted marketing. Once you have gathered useful demographic data on your leads or established accurate customer personas for your most likely customers, you still have to interact with them and convince them to buy your products or services. In

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Geo-Targeting and How it Can Help You Land New Clients

1 Comment / News / David Mineer

Construction companies acquire a large number of their clients through referrals or word-of-mouth. However, a savvy company that wants to compete at the highest level also needs to know and apply some of the most effective marketing techniques to expand their reach and gain more clients. Geo-targeting is one of the more useful of these

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3 Tips for Increasing Word-of-Mouth Business in the Construction Industry

2 Comments / News / David Mineer

Word of mouth has the potential to bring you a consistent flow of targeted construction leads, but you can’t rely on chance to make that happen. To get the most from your referral marketing efforts, invest time in methods that actively encourage word to spread. Offer Incentives People are busy, and even your most satisfied

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3 Must-Have Tools in Your Construction Lead Generation Arsenal

1 Comment / Construction Technology, News / David Mineer

Every construction lead you bring in has the potential to add thousands to your bottom line, but getting those leads still takes an outlay of time, money and effort. Focusing on the most efficient lead generation tools helps ensure your investment pays off. A High-Quality Portfolio A carefully chosen selection of clear, well-composed photos of your

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Using Social Media to Source New Construction Leads

5 Comments / Construction Technology, News / David Mineer

Word of mouth has always been an important part of construction marketing, and the growth of social media gives you even more power to build buzz around your firm. To get a consistent flow of leads from your social media efforts, though, you need the right approach. Provide Content Worth Sharing Social media makes it

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Construction Lead Generation – a 3-Pronged Approach

1 Comment / News / David Mineer

There are numerous approaches to construction lead generation, but a few stand out as particularly effective. While relying on just one method can limit your growth, choosing several proven approaches lets you refine your skill with each while maximizing your lead flow. Prospect for Leads By visiting a potential client at their place of business,

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