Craft the Perfect Email Pitch Using Construction Data

construction data

The success of your email pitches depends heavily on how well you understand your potential customers. By filling in the background information on your prospects, construction data helps you create highly targeted pitches that appeal directly to your prospects’ strongest interests.

Choose the Right Subject

Above all, your prospects are interested in offers that directly relate to their needs. By telling you about what’s happening in the current construction market, construction data helps you choose a subject that’s relevant to your prospects’ needs.

A review of local building permit data might show you multi-family housing projects are booming right now. If you’re a general contractor pitching to a property developer, an email describing how your skills can benefit their next apartment building project will have a good shot at grabbing their attention. If you want to sell windows and doors to large construction firms, you might create a pitch detailing how your modern designs add curb appeal that draws renters. Choose a defined topic for your email pitch and finish up with a subject line that clearly states the email’s purpose.

Target Your Pitch

An email that makes a personal connection with your prospect stands out from your competitors’ cookie-cutter pitches. No matter how well you research your prospect, though, you won’t learn everything about them. When you can’t track down all the details, construction data helps you make educated guesses.

The data can tell you which construction firms in your area are most successful. By researching these firms, you’ll learn more about common concerns you can address in your email pitch. You might find commercial construction firms are doing well with retail building projects, and that several of these companies pride themselves on using custom-made, precision-built structural components.

As a truss manufacturer pitching to commercial developers, you might decide to talk about customization options in your email pitch to make a deeper connection with your prospect than your competitors who only offer a list of generic benefits.

To learn more about using construction data to create attention-grabbing email pitches, contact us at Construction Monitor.

4 Things You Can Learn From Construction Data

construction data

Comprehensive construction data can give you a lot more than just raw numbers. By looking a little deeper into those numbers, you’ll gain insights that help you connect with your target customers more effectively and direct your business more profitably.

  1. Profitable opportunities – Examining data on building permits can tell you where the money in your industry is going. If you see a lot of permits issued for industrial building projects, as a specialist in waste management systems, it might make sense for you to focus on systems that can handle industrial waste. You’ll also learn about the average value of these projects, which can help you decide how to appeal to your potential customers based on their budgets.
  2. Construction hot spotsConstruction data shows you where building is booming in your area so you can target your offline advertising to the most receptive markets. You might find there’s a lot of remodeling going on in your city’s wealthiest neighborhood. If that neighborhood is full of older homes and you sell paint and wall coverings, you could market to these homeowners by describing how your products will help them retain the original character of their homes.
  3. Your prospects’ personal interests – The kinds of projects your target customers are working on can give you insight into their personalities. If cabins are popular with your target demographic, chances are they’re outdoorsy types. If they’re building large garages, that could point to an interest in vehicles, including boats and snowmobiles. That’s information you can use to build a more personal connection and position yourself as the company that really “gets” them.
  4. Emerging risks – By tracking building permit data over time, you’ll quickly notice when certain project types are heading into decline. Maybe you’re having success building garages now, but you notice permits issued for new garages have started to drop off. Spotting the change early gives you plenty of time to shift your focus.

Learn more about getting the most out of your construction data at Construction Monitor.

How to Use Construction Data to Prospect for New Customers

Use Construction Data

The more you know about a potential new customer when you first approach them, the better your chances of winning the sale. In-depth construction data arms you with insight into what your prospects are looking for, which will help you engage them with irresistible offers.

Warm Up for Cold Calls

Phone prospecting for potential buyers is one of the most effective tactics in the construction industry, but it doesn’t have to mean going through a list of phone numbers and hoping they want what you’re offering. Construction data can help you learn about your prospects’ interests so you can prepare enticing offers before you pick up the phone.

If you’re a general contractor, the data might show you high-value kitchen remodels are the most common type of work going on in a certain area. Knowing this, you can prepare your calls to this area by talking about your experience with high-end kitchens.

If you’re selling to large construction companies, data on the top local companies can enhance your prospecting calls. Maybe you discover companies are having success with commercial office projects. As a floor covering specialist, you can be ready to talk about how the durable, low-maintenance carpet and vinyl tile you offer are perfect for commercial offices.  
 
Host a Prospect-Pulling Webinar

A webinar helps you attract highly targeted leads by offering information so valuable your ideal clients will seek you out to get it. However, to run a successful webinar, you must focus it wisely. To attract prospects who are likely to buy, you’ll need to appeal to their specific interests and offer concrete benefits.

Construction data lets you hone in on the topics your ideal customers are most interested in. If the data tells you a lot of retail space construction and remodeling is going on right now, you’ll know a webinar called How to Light Your Retail Showroom to Maximize Sales has a good chance of attracting potential customers. Now you can prospect by inviting your potential customers to your webinar instead of hard-selling.

To learn more about using construction data in your prospecting, contact Construction Monitor.

How to Learn About Construction Trends in Your Area

Construction Trends

Learn to spot construction trends before your competition and you’ll gain access to pools of potential clients eager to get in on the next big trend. Construction data makes it easy to identify emerging trends by showing you exactly how your target market’s demands change over time.

Track Building Permit Data

An increase in building permits issued for a certain type of project is a clear sign demand for this project is trending upward. If you see bathroom remodels are starting to overtake kitchen remodels, that tells you not only what skills your would-be customers might be looking for in a general contractor, but also what kind of cabinets, countertops, and floor coverings will interest them. As a roofing contractor, you might notice the demand for roof replacements is down, but more homeowners are building additions, so you can adjust the focus of your marketing accordingly.

With access to in-depth building permit data, you’ll see not only what types of projects are gaining popularity but also which aspects of those projects are changing. Even if the popularity of kitchen remodeling is holding steady, you might discover the average value of those projects is rising. That could mean homeowners will be increasingly interested in luxury products.

Examine Data on Leading Construction Firms

Paying attention to what the most successful construction companies in your area are doing can lead you toward profitable trends. Data on these companies can tell you what types of residential and commercial projects they’re focusing on, how much these projects are worth on average, and where the work is happening.

Looking over the data on the biggest local company might show you they’re shifting their efforts toward commercial office spaces. If all three of the local top companies are making that move, you’re probably onto a trend. As a building materials supplier, you can get in on the trend by preparing to stock more material suited to office construction and targeting your marketing towards the needs of commercial builders.

For more on using construction data to spot profitable trends, contact us at Construction Monitor.

Getting More Value From Construction Data

Construction Data

Construction data services make it easy to pull up the exact market data you want, but once the data is in your hands, it’s on you to make the most of it. Knowing how to extract more value from the information you have puts you ahead of your less-savvy competitors.

Get an In-Depth View of Your Market

Building permit data gives you an overview of the type of construction projects in demand in your area, but that’s not all it’s good for. Project value can tell you what kinds of products are likely to sell well. If you sell cabinets or countertops and notice a lot of budget-conscious bathroom remodels going on, you can be sure you have potential customers out there looking for budget-friendly materials. On the other hand, if high-value bathroom remodels are on the rise in your area, make sure you can provide the kinds of timelessly fashionable, high-quality products affluent homeowners want.

Permit data can also help you find general trends in the market. If new roofs and kitchen remodeling projects are popular at the moment, that suggests residents are focusing on their existing property. A lot of new swimming pools and weekend cabins, however, might tell you your would-be customers are interested in developing their property beyond what they already have. That could mean they’re in the market for home additions, too.

Learn From The Competition

When you go through local building permit data, pay attention to which construction companies are working on the kinds of projects you want. Is there a reason they’re getting the jobs and you’re not? Maybe your company has more expertise, but your marketing isn’t making that clear.

Find the top three or four companies that serve your market and identify what they have in common. As an insulation contractor, if you find the biggest general contractors near you focus heavily on industrial projects, you’ll know there’s likely to be money in industrial insulation.

For tips on getting the most out of all the construction data you have, contact Construction Monitor.

Use Construction Data to Improve Your Content Marketing Strategy

Construction Data

The better your content marketing strategy reflects the realities of the current construction market, the more effective it will be at pulling in customers. Accurate, detailed construction data can help by leading you to profitable markets and pointing out the best ways to reach them.  

Precision Target Your Markets

Even when you know your target market well, construction data will give you a deeper understanding that can help you identify sub-niches. As a building materials supplier, you might have already decided to target industrial facilities. More comprehensive data could show you there’s been an increase in food processing plant construction. With that knowledge, you can create more content aimed at the interests of food processing plant builders and owners, such as articles on the pros and cons of using insulated metal panels in these plants or a video tour of a food processing plant where your materials were used.

Targeted content like this is more likely to catch your ideal clients’ attention and encourage them to contact you by showing them you understand the nuances of their project.

Refine Your Content Mix

With so many different types of content you could produce, it’s easy to take a scattershot approach and end up burning through your budget and time with little to show for it. In-depth construction data helps you avoid this by giving you insight into the needs, interests, and habits of your ideal customers so you get a better idea of how to reach them.

If you’re a drywall contractor specializing in commercial remodeling jobs, the data might show you moderate-budget retail remodeling projects are popping up all around a particular neighborhood. Knowing this, you might decide to focus your efforts on creating a downloadable “lead magnet” tips sheet on cost-effective retail remodeling with drywall, a series of related blog posts, and infographics on retail business issues in the neighborhood that you can share on social media to attract potential customers back to your website.

For more on using construction data to develop a powerful marketing strategy, contact Construction Monitor.

Identifying Construction Trends for 2020

Preparing your business for the future is a lot easier when you have some idea of what to expect. Data on what’s happening in today’s construction market helps you develop the foresight you need to take advantage of emerging opportunities while steering clear of potential threats.

Shifting Demand in Project Types

Changes in the types of projects in demand in your area are some of the clearest trends that emerge from construction market data. Reviewing building permit data over time makes it easy to see what customers in your target market might be planning for the year ahead. For example, you might notice home additions are trending while remodeling jobs are in decline. If your company offers mortgages and financing, you might decide to rework your marketing or offer new loan packages to target homeowners who are planning additions.

More detailed data on these projects could reveal a trend in home additions, maybe master bedrooms are on the upswing.  If you sell fireplaces and stoves, marketing that highlights the benefits of a bedroom fireplace could help you attract customers who are getting in on the new bedroom trend.

Changing Methods and Materials

With the constant advance of construction technology, demonstrating competence with the latest construction methods and materials is an effective way to differentiate yourself from the competition. If data shows more and more top companies near you are moving toward modular construction, that’s a trend you could cash in on as a general contractor or roofing contractor. To set yourself apart, you might offer customization options your competitors don’t.

No matter what your specialty, trends in building methods can give you valuable insight into your market’s interests and values. Increased interest in modular construction suggests your would-be customers prioritize speed, cost-effectiveness, and flexibility over traditional appearance. As a floor coverings supplier, you could use that knowledge to focus more on materials that are low cost and quick to install.

For in-depth construction market data that will help you spot profitable trends, contact Construction Monitor.

What Can Building Permit Data Tell You About Your Business?

Building Permit Data

Even if you built your construction business from the ground up, you can always stand to learn a thing or two about how well it’s performing in the current market. By giving you insight into what’s happening in the market, building permit data helps you see if you’re on the right track or if making some changes could help boost your profits.

Are You on Top of Your Market’s Demands?

Examining building permit data is one of the most accurate ways to determine what your target market wants right now. For example, the data might show you many families in your area are putting in new garages. If you sell windows and doors, but your marketing material says nothing about what you offer for garages, that tells you your company might be out of touch with your potential customers.

If you sell floor coverings and notice a lot of retail spaces in the works, but your current product line has nothing durable enough for commercial use, chances are you’re missing out on sales. If this is the case, doing a little more research and fine-tuning your marketing could have a quick pay-off by helping you reach customers who are looking to buy immediately.  

Are You Prepared for the Future?

Trends in the construction market don’t move quite as quickly as in some more fashion-conscious markets, so it’s easy to get complacent with your current way of doing business. Tracking building permit data over time helps prevent this by alerting you to shifts in market demand as they happen. If you notice an uptick in permits for commercial demolition jobs, that suggests more commercial construction jobs could be on the way in the near future. If you’re a general contractor, is your company ready to handle more commercial jobs? If you specialize in light fixtures, will you be able to meet an increased demand for commercial lighting?

For more on using building permit data to learn how well your company is positioned in the market, contact Construction Monitor.

Using Construction Trends to Improve Marketing Strategy

Improve Marketing Strategy

Even if you think you know your target market inside and out, their needs and wants will change over time. By staying on top of those changes and adapting your marketing strategy accordingly, you’ll be better able to profit from market demands.

Construction Trends

Local building permit data is an invaluable information source on trending construction projects and what types of projects are waning in popularity. Knowing that apartments and other multifamily housing projects are more common in your area than other types of commercial construction is a powerful insight that can lead you toward profitable target markets, which are fundamental to any marketing strategy.

Building permit data also helps you refine your choices of target markets. If you specialize in remodels, it’s useful to know whether bathroom or kitchen remodels are more popular or whether a marketing campaign to promote your attic finishing services is worth the time and money it takes to run one. 

Trends in what property developers and homeowners want can guide your choice of a marketing mix and your messages. If you notice a growing interest in smart home technology, you might decide to publish more website content showing how your products fit into a modern, high-tech home.

Social Trends

Keeping up with trends outside the construction industry lets you better anticipate your buyers’ overall needs in a way that grabs their attention. If you sell light fixtures and discover a work-at-home trend, you might develop a line of lighting products well suited to home offices and promote it on remote worker information blogs.

Tendencies in building permit applications can reveal social trends, too. An increase in cabin construction could tell you people in your area are interested in getting back to nature or finding simple ways to relax. You can use that information to create marketing material that shows how your products help meet those lifestyle goals. If you sell windows and doors, you might create a campaign focused on large windows for those who want more natural lighting.

For more tips on using trends to inform your market strategy, contact Construction Monitor.

How to Define Your Target Market

Define your target market

Knowing who you’re selling to is essential for successfully marketing your offer. Whether you’re starting a new construction business, revamping an existing one or just fine-tuning your marketing plan, construction market data can help you define your best customers so you can reach them more effectively.

Geographics

Finding out where your potential buyers are located is a critical first step in defining your target market. One of the easiest and most accurate ways to do this is to identify trends in building permit applications. If you sell swimming pools and spas, data on where the most pool installations are happening is invaluable. Finding out which neighborhoods have the most high-value home remodels could also lead you to buyers. Building permit activity mapping lets you see at a glance where and what kinds of projects are going on, which alleviates having to sift through pages of irrelevant data.

Demographics

Once you know potential buyers’ location, get familiar with the demographics of the area. Learn the community’s age ranges, gender ratio, average family status, occupations and income levels. Will you be selling pools and spas to young families who care primarily about safety and fun for the kids or to older adults who might be more interested in your products’ health benefits and ease of maintenance? Building permit trends can offer insight here, too. If the average value of remodeling projects in an area is low compared to the average home value, you might want to market toward a frugal audience.

Psychographics and Behavior

Understanding your potential customers’ values, interests and favorite activities helps you connect with them on a personal level and sets you apart from the generalists. Let your own company values guide you. If you’re committed to sustainability, consider targeting nature lovers who enjoy hiking. If social responsibility is important to you, focus on buyers involved in volunteering. A property developer who donates to community projects or groups is more likely to choose a contractor or building materials supplier who does the same.

For more on using construction market data to define your target market, contact Construction Monitor.