Construction Lead Generation Tools

lead generation tools

Technology gave us instantaneous information delivery. We realized then building permit information could be used for quick, reliable construction lead generation. Today, we continue to develop targeted data that can be customized for every business.
David Mineer, CEO Construction Monitor

Construction Monitor has been the construction lead generation source since 1989. At that time, we recognized technology was going to change the construction industry and realized “data” would be the foundation for construction industry development.

But sharing information isn’t enough. We must make it usable in ways that benefit your company in your corner of the global market. That’s why we offer a toolbox of timely information for construction lead generation.

Finding Profit in Information: Construction Lead Generation

Our construction lead generation tools aren’t last resorts when your business is floundering. They should form your organization’s foundation for an ongoing, dynamic construction industry marketing strategy.

  1. Getting started – Take the tutorial to familiarize yourself with website capabilities. Our User Manual can be downloaded and/or printed for quick reference.
  2. View reports – Start with basic statistics. Learn about companies within 37 types (commercial, single-family, schools, etc.) in the state, county, jurisdiction, and timeframe you specify.
  3. At-a-glanceSummary reports often serve as a quarterly view of your area, featuring construction changes and new activity.
  4. Sales/revenue builderPowersearch can be customized to deliver a large amount of data in a short amount of time.
  5. New competition – Within your industry segment, startups offering bargain-basement pricing can pose a real threat. Find out about new companies and channel your marketing efforts accordingly.
  6. What’s where Permit mapping can give you a quick hit on permit application locations, contractors, valuations, and project types.
  7. Get ’em while they’re hot– You can see leads unfold in real-time with our construction lead generation tool.

Every Opportunity, Every Week

You need to be on top of changes and updates in your area’s construction business, so our Weekly Editions are what we recommend. They are available for viewing, printing, and can integrate with your software system for data management.

The opportunities are real. All you have to do is manage them using technology tools designed for construction lead generation.

Contact Construction Monitor for a free trial.

Construction Marketing Tips for Summer 2020

According to April 2020 Forbes, U.S. construction output growth this year could range between zero and -8%. You read that right: minus eight percent.

It’s not all about COVID-19 illness and shutdowns, although that will have a stunning impact on the construction industry for many years. Supply shortages have paralyzed many projects.

Marketing management is crucial.

2020 Economic Recovery: Construction Marketing Tips

The tech industry was one of the few that saw more opportunity and growth this year. If your company uses technology to its fullest advantage, you’ll have an edge over your competitors in job bids and wins.

We’ve encouraged utilizing building permit data for knowledge-driven marketing strategies. Depending on your choice of data sorts, you can plan a marketing promotion that can include aligning with top construction companies.

Your post-coronavirus construction marketing tips should utilize traditional techniques with 2 new emphases:

1. Safety First

We’re frightened about the coronavirus. But we’re also scared there will be financial consequences if we can’t prove diligence onsite.

Every marketing promotion now through the remainder of the year needs to emphasize “new” worker safety from cross-contamination and how you enforce distancing guidelines. You must reassure your contractors, owners/operators, and investors your construction job will not be a walking minefield for illness-related lawsuits.

2. Upgrades for Shelters-in-Place

Use a don’t-put-your-dream-on-hold approach to new-property development and homeownership. Whether you’re an architect, real estate agent, homeowners insurance professional, or facilities maintenance company, use the quarantine as an example of how crucial living space really is.

“We expect to see an influx of newly motivated buyers who were previously deferring a home purchase,” said Chicago home sales specialist Jaime Kelly.

Upgrading living spaces may become a priority before fall. “As we all shelter-in-place, one inescapable sentiment has surfaced: The place we call home is more important than ever.”

Construction Monitor For Construction Marketing Tips

We hope you’ve positioned your company for COVID-19 business recovery. If you need help with any of the marketing tools we offer, let us know.

Ask us how to use business permit information to develop:

Call 800-925-6085 or contact Construction Monitor today.

4 Tips for Maintaining Relationships with Your Construction Suppliers

construction suppliers

Your construction business depends on several factors for success. Four of them include:

  1. Diligence – Regulatory agencies and insurance claims are managed through documentation. Lawsuits are not uncommon to a construction business, and your documentation can make or break a litigation.
  2. Management – No one person needs to manage everything. But everything must be managed, from A (architects) to Z (zax).
  3. Technology Managing information to increase opportunities is relatively new to the construction industry. The leaders in your field use a technology advantage to stay on top.
  4. Transparency – You want construction business operations visible to stakeholders and project management. This is reassurance that efficiency and employee satisfaction are part of your strategy.

Supplier Relationships Also Drive Success

Good supplier relationships may lead to favorable prices,
generous terms, improved availability, and even the
occasional buyback
. –Armando Roggio, Marketing Professional

Every construction business depends on suppliers. Your reputation for quality, quick turnaround, competitive pricing, and customer service depends on your suppliers. When your brand is on the line, supplier relationships can prove very beneficial.

1. Be knowledgeable

Know your purchasing history, compare it to economic history, and if you have a new construction business, get that information from similar businesses. Your suppliers will have a better understanding of what and how much to order. When you plan ahead, they can too, and this prevents supply chain bottlenecks.

2. Demonstrate professional courtesy

Be patient with supply chain problems; at least as patient as you’d want your clients to be when you’re in the same situation. Rather than complain about the problem, work to be part of the solution.

3. Enjoy the relationship

When placing an order, take the time to enjoy the conversation. Let your suppliers know you value their friendships.

4. Pay promptly

If you’re slow to pay, suppliers will save their best deals and the largest amount of negotiation leeway for other customers. When you’re dealing with a financial crunch, suppliers may give you longer to pay because you’ve proven you can pay on-time.

Construction Business Growth is Our Business

We take the time to collect and sort business permit data so you don’t have to. Instead, put this data to work for you. Call 800-925-6085 or contact Construction Monitor

Essential vs. Non-Essential Construction During COVID-19

Construction during COVID-19

Retail stores and other commercial businesses have adjusted to the COVID-19 pandemic as possible. Social distancing governs how we live, work, shop, and play. We’re living in a strange time now.

There’s been much discussion about essential and non-essential services in the United States. How we do business in the construction industry is greatly altered.

“Essential” construction industry projects are prioritized and may resume quickly. “Non-essential” construction projects may be on hold another month. Or longer.

Essential Construction

San Francisco has defined essential vs. non-essential construction for in-the-works projects. There are 8 categories of essential construction projects that may continue working if they follow social distancing requirements:

  1. Affordable housing/income restricted residential units’ development
  2. Construction necessary to safeguard existing construction sites
  3. Construction/repairs for Essential Businesses’ properties
  4. Critical, non-commercial services projects involving homeless, economically disadvantaged, special-needs, and/or elderly
  5. Healthcare projects directly related to COVID-19 response
  6. Projects directly involved with maintenance, operation, or repair of Essential Infrastructure.
  7. Public works projects
  8. Shelters/temporary housing (not including hotels/motels)

The Gray Areas

Companies must follow state-and-local-government-specific construction guidelines. In most areas, non-essential projects are on hold. “New parts of a non-essential infrastructure project” may not be started. However, if your project falls under the non-essential category, there are situations in which you might be able to complete work.

For example:

  • Completion is permissible if the work needed to shut down the project is equal to/more than completing the project.
  • If a housing project has a defined percentage of affordable housing, construction may continue.
  • New housing starts must meet a “critical need.”
  • Residential renovations may continue if the continuance is necessary for safety/functionality.
  • Residential work on vacant properties may proceed if the work will make the property habitable. Construction can be completed to guarantee usable:
    • Bathrooms
    • Ceiling/walls paint (for sanitation to prevent mold/vermin infestations)
    • Electricity
    • HVAC (heating, ventilation, air conditioning)
    • Kitchens
    • Plumbing
  • Roof installation can continue for weather protection.
  • You’ve got 3 walls built. You can build the fourth wall so the structure “stands secure.”

Site-Specific Health and Safety

By now you have developed your company’s site-specific health and safety plan, based on COVID-19 Construction Field Safety Guidelines. Record-keeping is critical: You will need to be able to track employee movements and note potential exposure events.

Be prepared. Soonyou’ll need to work harder…and smarter.

Construction Monitor’s success depends on your success. And the success stories for 2020 will be the construction industry-related businesses that used construction data to gain insight and develop marketing strategies. Call 800-925-6085 or contact Construction Monitor to learn more.

Using Data in Construction Bidding

Construction Bidding

Subcontractors use construction data to stay on top of area analytics. They want to know what companies are winning the most bids for new-builds and commercial or residential renovations. The subcontractor that sent you a basket of fruit over the holidays? That’s the company that made money with you last year and wants to partner with you this year.

If subcontractors are on top of their game, they expect you to be even better informed. You have construction projects to bid. A lot of people and other companies depend on you to win the bid. What kind of information do you need to make profitable bids that hit a home run with municipalities, project managers and investors?

Ways to Bid to Win Construction Projects

You need a good software program to help you make the best bids. The construction bidding software for 2020 garnering the most favorable reviews and recommendations* include:

  • Adoddle
  • B2W Estimate
  • Building Connected
  • CoConstruct
  • Contract Complete
  • e-Builder
  • HCSS Heavy Bid
  • HeadsUp iCPM
  • iSqFt for General Contractors
  • McCormick Estimating Software
  • Methvin
  • OmTrak
  • Pantera Tools
  • PAS Concepts
  • Pipeline Suite
  • PlanHub
  • Relatics
  • SmartBid Bid Management

“Bid first, know your competition and don’t chase every job.” –Borderstates.com

Staying profitable in a competitive bidding environment means you need to know as much as possible about your local market. Every week, the latest regional construction project bids ready to preview are listed. Armed with that info, decide which jobs you can bid for profit:

  1. Do your homework – Be able to speak to design details and their ROI.
  2. Know who the decision-makers are – Learn what they require to build confidence.
  3. Push your qualifications – Be straight-up about why your team can deliver better value, stay within the budget, and meet project timelines.
  4. Embrace technology.

When You Have Construction Projects to Bid, Technology Delivers

Your software can help, but nothing can give you a better edge than local, timely, relevant construction data. Contact Construction Monitor. When you win, we win.

___
*Construction Monitor does not formally endorse nor recommended any project bid/management software.

How to Keep Construction Equipment Cool During the Summer…

construction equipmentThe construction equipment you use is designed to be rugged. However, the extreme temperatures of summer can put enough strain on these vehicles and tools to cause breakdowns, sidelining progress and profitability. Here are some suggestions for how to keep construction equipment cool during the summer.

Perform Regular Maintenance

Regular maintenance is the best way to keep your construction equipment working properly in all temperatures, but it’s especially important in hot climates. The equipment will be better able to handle the stress of high temperatures if it has been checked and small problems corrected. A program of regular maintenance will extend the equipment’s overall working life and reduce the possibility of breakdowns and system failures.

Check Coolant Regularly

Coolant checks are part of maintenance, but they are important enough to deserve special attention. The coolant in your construction vehicles is vital to keeping the equipment cool during both normal operation and more stressful times when outdoor temperatures are high. Check coolant every day before starting work. Make sure you maintain an appropriate ratio of coolant and water to prevent equipment overheating.

Use the Right Equipment for the Job

Make sure the equipment on your site is used properly. Vehicles and tools should be used as intended, according to manufacturer’s instructions. It may be tempting to press a piece of construction equipment into service as needed, but using the equipment in ways it’s not designed for can cause damage, overheating and other problems.

Store Equipment Properly

When not in use, equipment should be stored in a shaded area to reduce the effects of heat. It’s even better if you have an indoor storage area with fans or other cooling systems. Storage areas should also be dry to avoid any effects from moisture, such as rust and corrosion, that could make it easier for the equipment to overheat.

Construction Monitor has the best interests of construction firms in mind, providing useful data, practical advice, and actionable content that can improve operations and profitability. Contact us today for more information on how to keep construction equipment cool during the summer.

How to See an ROI from Your Telematic System Faster

construction technologyA telematic system gives you the data you need to manage your equipment in more cost-effective ways, but there’s a learning curve to using one. By investing some time in planning how you’ll use yours, you’ll start enjoying the full benefits of a telematic system as soon as possible.

Set Clear Goals

Raw data won’t help you much if don’t know how you’re going to use it. Start defining your goals for using your telematic system by listing eight to 10 improvements you could make using the data.

Then focus in on the top three opportunities you want to take advantage of right now. Any more than that and you risk spreading your efforts too thin or getting tied up in unnecessary complexity. Once you’ve achieved your goals with those opportunities, move on to the next.

Choose an Experienced, Responsive Provider

When you’re choosing a telematic system provider, take your time to investigate each company. Find out how long they’ve been in business, who their clients are, and how many telematic boxes they’re managing.

Talk with them enough to get a feel for their level of expertise. A provider should be able to explain the benefits of a telematic system in plain English and help you understand how to use the data to improve cost savings, safety and efficiency. If they can only throw jargon and statistics at you, it’s a sign they don’t truly understand what they’re talking about.

Put Someone in Charge

It’s all too easy to collect data without actually using it to make improvements. To make sure valuable information is put to use, assign one or two people to the job of implementing your telematic project.

Your field workers are ideally positioned to make use of the data, but first they need to get it in a format they can understand. The job of analyzing data, creating reports, and getting information to the right people in the field should be the primary responsibility of at least one person.

For more guidance on realizing the full benefits of a telematic system, contact us at Construction Monitor.

Understanding the Dangers of Silica Dust

silica dustBecause silica dust is nearly ubiquitous on construction sites, it’s easy to underestimate the threat it poses. By practicing conscientious silica dust safety, though, you can greatly mitigate risks of exposure without slowing down your workflow.

A Common, Yet Invisible Threat

Silica, also called quartz, is found in many construction materials, including sand, many types of rock, brick, mortar, tile, grout, drywall and asphalt. Your workers create silica dust when they cut, grind or otherwise process any of these materials.

Silica dust particles are too small to see, yet it takes only a small amount to cause health problems. Occupational Safety and Health Administration (OSHA) regulations set acceptable exposure levels at just 0.1 mg/m3.

Breathing this dust can lead to a condition known as silicosis, in which scarring occurs in the lungs and breathing becomes difficult. The condition is disabling and can be fatal.

Symptoms usually appear only after long-term exposure, but once they start, the disease will inevitably progress. There’s currently no cure. Despite the known risks, thousands of new silicosis cases are diagnosed in the U.S. every year. Silica dust is also a known carcinogen, contributing to lung cancer.

Protection for Your Workers

Good silica dust safety practices can save your workers’ lives, and these practices are neither difficult nor expensive to implement. On every project, identify all materials and tasks that could lead to silica dust exposure and devise a plan to minimize this exposure.

Use equipment with built-in dust control features, such as vacuums or water sprays, to hold down dust. Provide respirators when necessary. Designate areas for resting, eating and drinking that are away from anywhere dust is produced. Encourage workers to practice good hygiene by changing into washable or disposable work wear, showering (or at least changing into clean clothes) before going home, and parking their cars away from dusty areas.

Another option is to reduce your reliance on materials containing silica, such as by switching to aluminum oxide or silicon carbide instead of sand for abrasive blasting.

To learn more about effective silica dust safety practices, contact Construction Monitor.

3 Must-Have Digital Strategies for More Construction Leads

shutterstock_382516216The online world of blogs, social media sites, and digital communication offers many powerful ways to attract attention and gain leads for your company. Methods for acquiring leads through the digital space take time to produce results, and they demand consistent effort and contribution if they are going to work. However, with the following three strategies, you can soon see results that can bring you more potential customers.

1. Use Social Media

Social media seems to be everywhere. Facebook, Twitter, Instagram — all of these services and more have become a daily part of our lives. They provide a powerful but gradual way to built your online presence. Establish accounts on Facebook, Twitter, and the other important social media sites. Create videos and post them on YouTube. Start a blog and contribute to it regularly. Use these resources to provide useful information and, at the same time, establish your credentials as a credible expert.

2. Use Search Engine Optimization

Search engine optimization (SEO) is a method of publishing online content that improves the likelihood that your business website will appear on the first page of search engine results. It involves integrating specific keywords and phrases into blog posts, websites, and other content that search engines find relevant. Done properly, SEO can ensure your site appears in search results before those of your competitors.

3. Use Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is another method of getting attention online. You bid on certain keywords or phrases and, when search engine users enter those keywords, they’re presented ads containing them. You pay the bid amount each time someone clicks on an ad shown to them this way.

Be very careful with PPC advertising, as it can get expensive quickly, and can be ineffective if your leads are sent to ineffective sales pages once they click your ads.

Construction Monitor gives today’s construction companies the edge with up-to-date building permit data, industry insights, and suggestions for how to best harness the power of the online world. Contact us today for more information on how to use digital strategies to generate the construction leads you need.

Customer Reviews: Your Gateway to More Construction Leads

shutterstock_306779165Choosing a construction firm to work with is a major decision, and good customer reviews give your prospective customers the confidence they need to choose your firm. Reviews do more than improve your image, though. They also provide insight into your clients’ needs and interests, and help more people find you online.

Greater Trust, More Sales

Reviews tell you (from your clients’ perspectives) what you’re doing right and wrong. They bring problems to your attention quickly so you can solve them before they cost you more customers.

The fact that you encourage reviews lets your customers know you genuinely care about what they think. They feel appreciated and understood, which wins you their respect and loyalty. Through reviews, your customers get involved with your firm and with each other. Customers who leave reviews or comments often come back to see what others have said, which keeps your firm in their mind and increases your chance of getting referrals.

Most importantly, reviews show your prospects that people just like them have had good experiences working with your firm. Social proof like this inspires trust more than any marketing campaign you could create.

Improved Visibility Online

In order to rank highly in Google, Yahoo, and other search engines, your site should be frequently updated with content that contains keywords your clients might use when searching for a construction firm. Reviews give you valuable content like this with no extra effort from you. Reviewers will naturally use words related to their project, such as “green construction” or “commercial building,” which helps customers with similar needs find you online.

It’s not just reviews on your own website that help you. Your clients’ input on review sites such as Yelp and Houzz also boost your search engine rankings. Mentions of your company’s name tell the search engines you’re an authority and a relevant player in the construction community, causing them to rank you ahead of less talked-about firms.

For more information on getting the most from your customer reviews, contact Construction Monitor today.